Changes Coming to Noon News for Local Nexstar Stations

Source: KARK Viewers of KARK News at Noon may notice a couple changes when they tune in beginning Monday, April 2. That's because the first 30 minutes of the show will be shown across the state of Arkansas.
"Arkansas Today," featuring Mallory Hardin and meteorologist Greg Dee, will launch Monday and be seen on KARK in Little Rock, KNWA in Fayetteville, KTVE in El Dorado and KTAL in Texarkana. The broadcast will be available in 1.4 million households.

In addition to news from across the state, Arkansas Today will feature a daily Razorback Nation report, valuable health reports from renowned doctors, weekly fishing reports from Big Sarge, and a chance to connect and discuss news topics with other Arkansans through the Arkansas Today Facebook page and Twitter account.

"We know that Arkansas pride goes beyond just the town or city that people live in. Arkansans are passionate and want to be informed about what's happening throughout the state." said Nexstar Broadcasting Director of Local Content Development Jerry Walsh, "Arkansas Today is unique in the fact that four stations are being given equal ownership of a product with one goal; to provide complete coverage of news and weather relevant to people in every county of Arkansas."

With the change in programming, the popular "Dialing for Dollars" segment will now move to the 12:30 p.m. portion of the program. Dr. David will continue to be featured in the second half hour on both Wednesdays and Fridays.

Broadcast Evening News Numbers...

Broadcast Evening News Weekly Average Ratings (week of March 19, 2012)
NBC: 8.28 million total viewers; 1.9/8 and 2.32 million A25-54
ABC: 7.08 million total viewers; 1.5/6 and 1.85 million A25-54
CBS: 6.02 million total viewers; 1.4/5 and 1.66 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live + SD

For Sale.....

TvSpy is reporting Newport Television, parent company of KLRT, 16/Little Rock has put its stations on the market. Newport Television was founded in 2007 and aquired the TV stations of Clear Channel Communications.

We're Number One...We're Number One...

Gee whiz, now that the sweeps books are once again over the stations in Shreveport have begun touting their ranking...a tipster says....

So what's with the branding promos with the tagline that KSLA is now running as "The Number One Station in the ArkLaTex"
Is this countering KTBS's "Most Watched Station in the ArkLaTex" since 3 edged ahead in the ratings?


Wonder who was at the bottom. I doubt we will see promos that say "We are last...We are last!"

Nightline Still Tops in Late Night TV Viewers

Broadcast Late-Night Shows - Weekly Average Ratings (week of March 12, 2012)
ABC: Nightline 3.80 million total viewers; 1.2 and 1.49 million A25-54; 0.9 and 1.11 million A18-49
NBC: Tonight Show 3.77 million total viewers; 1.2 and 1.43 million A25-54; 0.8 and 1.05 million A18-49
CBS: Late Show 2.74 million total viewers; 1.0 and 1.21 million A25-54; 0.7 and 952,000 A18-49
Source: Nielsen, NTI

Morning News Shows Numbers....

Broadcast Morning News Shows Weekly Average Ratings (week of March 12, 2012)
NBC: Today 4.99 million total viewers; 1.8/14 and 2.21 million A25-54
ABC: GMA 4.73 million total viewers; 1.6/12 and 1.92 million A25-54
CBS: This Morning 2.45 million total viewers; 0.9/6 and 1.03 million A25-54
Source: Nielsen, NTI

Broadcast Evening News Numbers...

Broadcast Evening News Weekly Average Ratings (week of March 12, 2012)
NBC: 8.10 million total viewers; 1.7/7 and 2.10 million A25-54
ABC: 7.30 million total viewers; 1.6/6 and 1.88 million A25-54
CBS: 5.88 million total viewers; 1.4/6 and 1.69 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live + SD

Longtime KATV Anchor/Reporter Leaving.....

22-year KATV Anchor/Reporter Pamela Smith is leaving the station for a job with the local school district. Smith is leaving the local news biz to become the Communications Director for the Little Rock School District. According to her bio at KATV.com, she started at the station as a general assignment reporter in 1990 and was promoted to anchoring the weekend newscasts. August 2011 Smith became the morning host for Good Morning Arkansas.

Chopper Scott Flies Out of KATV

A face book posts says Chopper Scott Munsell has left KATV after nearly 20 years at the station. The post says he is leaving for a job at the Highway Department.

Pic from KATV face book page

Broadcast Late Night Show Ratings....

Broadcast Late-Night Shows - Weekly Average Ratings (week of March 5, 2012)
ABC: Nightline 3.73 million total viewers; 1.2 and 1.43 million A25-54; 0.8 and 1.05 million A18-49
NBC: Tonight Show 3.20 million total viewers; 1.1 and 1.28 million A25-54; 0.8 and 1.02 million A18-49
CBS: Late Show 2.73 million total viewers; 1.0 and 1.21 million A25-54; 0.7 and 910,000 A18-49
Source: Nielsen, NTI

Network Morning Show Numbers....

Broadcast Morning News Shows Weekly Average Ratings (week of March 5, 2012)
NBC: Today 5.57 million total viewers; 2.0/14 and 2.44 million A25-54
ABC: GMA 5.12 million total viewers; 1.7/12 and 2.05 million A25-54
CBS: This Morning 2.56 million total viewers; 0.9/6 and 1.03 million A25-54
Source: Nielsen, NTI

Got a tip...drop me a line HERE You will remain anonymous!

Broadcast Morning "News" Shows Numbers

Broadcast Morning News Shows Weekly Average Ratings (week of February 27, 2012)
NBC: Today 5.53 million total viewers; 2.1/14 and 2.49 million A25-54
ABC: GMA 5.36 million total viewers; 1.8/12 and 2.17 million A25-54
CBS: This Morning 2.59 million total viewers; 0.9/6 and 1.07 million A25-54
Source: Nielsen, NTI

Broadcast Morning News Shows Weekly Average Ratings (February 2012 Sweep)
NBC: Today 5.55 million total viewers; 2.0/14 and 2.47 million A25-54
ABC: GMA 5.03 million total viewers; 1.7/12 and 2.05 million A25-54
CBS: This Morning 2.62 million total viewers; 0.9/6 and 1.08 million A25-54
Source: Nielsen, NTI

Broadcast Network News Numbers...

Broadcast Evening News Weekly Average Ratings (week of February 27, 2012)
NBC: 9.65 million total viewers; 2.2/8 and 2.69 million A25-54
ABC: 8.03 million total viewers; 1.8/6 and 2.20 million A25-54
CBS: 6.83 million total viewers; 1.7/6 and 2.06 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live + SD

Broadcast Evening News Weekly Average Ratings (February 2012 Sweep)
NBC: 9.40 million total viewers; 2.2/8 and 2.65 million A25-54
ABC: 7.93 million total viewers; 1.8/6 and 2.13 million A25-54
CBS: 6.68 million total viewers; 1.7/6 and 2.02 million A25-54
Source: Nielsen, NTI Total Viewers and A25-54 Live + SD

Former Shreveport Anchor on Air Now in LR

A former Shreveport anchor is now on the air in Little Rock. Former KTAL/Shreveport morning anchor Deedra Wilson joined KARK/Little Rock as a general assignment reporter in January. Wilson got started in the business at KTVE/Monroe, LA then worked her way to KTAL. Since then she's work in Nashville, TN...then headed to Beaumont, TX.

Sweep the Sweeps Right Out the Door!

February sweeps period is now over thank goodness. No more crazy and wild stories and investigations. Even just regular viewers know by now when the sweeps periods are. During the period all the main anchors are on and once its over they start being gone for weeks at a time. Also during sweeps normal viewers seem to notice how all the stations start focusing on stories out of the metro areas in which they are located. While the outside Central Arkansas viewers love the attention, it's quickly noticeable when sweeps are over it's back to covering just Central Arkansas. I have to say the Shreveport stations are really good at covering stories out of the Shreveport/Bossier City metro area nearly all the time. So until next sweeps period we can expect real news versus tuning in to win prizes! Now we are just waiting to see who won what.

National Morning News Shows Ratings.

Broadcast Morning News Shows Weekly Average Ratings (week of February 20, 2012)
NBC: Today 5.39 million total viewers; 1.9/13 and 2.35 million A25-54
ABC: GMA 4.87 million total viewers; 1.6/11 and 1.98 million A25-54
CBS: This Morning 2.59 million total viewers; 0.8/6 and 1.02 million A25-54
Source: Nielsen, NTI

Does Anybody Watch the Sunday Morning Political Programs?

From TV Newser:


Network Program Total Viewers/ A25-54
NBC “Meet the Press” 3.43M/ 1.06M
CBS “Face the Nation” 3.04M/ 806K
ABC “This Week” 2.35M/ 773K
FOX “Fox News Sunday”1.14M / 529K
Univision “Al Punto” 873K / 356K