Sweep the Sweeps Right Out the Door!
February sweeps period is now over thank goodness. No more crazy and wild stories and investigations. Even just regular viewers know by now when the sweeps periods are. During the period all the main anchors are on and once its over they start being gone for weeks at a time. Also during sweeps normal viewers seem to notice how all the stations start focusing on stories out of the metro areas in which they are located. While the outside Central Arkansas viewers love the attention, it's quickly noticeable when sweeps are over it's back to covering just Central Arkansas. I have to say the Shreveport stations are really good at covering stories out of the Shreveport/Bossier City metro area nearly all the time. So until next sweeps period we can expect real news versus tuning in to win prizes! Now we are just waiting to see who won what.