Monday, February 27, 2012

How Many Are Watching Network Morning "News"

I know we are in the middle of sweeps (hence all the special investigation stories and giveaways) let's take a look at the network morning news program ratings from last week:


Broadcast Morning News Shows Weekly Average Ratings (week of February 13, 2012)
NBC: Today 5.61 million total viewers; 2.1/14 and 2.51 million A25-54
ABC: GMA 5.00 million total viewers; 1.7/12 and 2.08 million A25-54
CBS: This Morning 2.77 million total viewers; 0.9/7 and 1.14 million A25-54
Source: Nielsen, NTI