Friday, March 09, 2012

Broadcast Morning "News" Shows Numbers

Broadcast Morning News Shows Weekly Average Ratings (week of February 27, 2012)
NBC: Today 5.53 million total viewers; 2.1/14 and 2.49 million A25-54
ABC: GMA 5.36 million total viewers; 1.8/12 and 2.17 million A25-54
CBS: This Morning 2.59 million total viewers; 0.9/6 and 1.07 million A25-54
Source: Nielsen, NTI

Broadcast Morning News Shows Weekly Average Ratings (February 2012 Sweep)
NBC: Today 5.55 million total viewers; 2.0/14 and 2.47 million A25-54
ABC: GMA 5.03 million total viewers; 1.7/12 and 2.05 million A25-54
CBS: This Morning 2.62 million total viewers; 0.9/6 and 1.08 million A25-54
Source: Nielsen, NTI