May Ratings Are In: KATV Slides Downward
Arkansas Business has the numbers from the May book. Here are a few of the highlights from the article:
> In the extremely broad designated market area household numbers, the much-coveted 10 p.m. weekdays news slot again ended virtually in a tie between KATV and KTHV. KATV had marginally widened the gap at 10 p.m. in the February book but showed slight losses this time around. Meanwhile, KTHV picked up a point or two in most demographics to pull ahead in some categories, while for the most part the stations remain in a dead heat.
In market household whole numbers, KTHV posted an 11 rating and 25 share at 10 p.m., while KATV had an 11 rating and 24 share. KARK came in third with a 7 rating and 16 share.
> In other time slots, KTHV continued its morning dominance with big wins at 5 a.m. and 6 a.m. while KARK held on to its traditional lunchtime crowd.
> Though the market households show KATV protecting its stronghold at both 5 p.m. and 6 p.m., the demos at 6 p.m. show a virtual tie across the board for the three affiliates, which is possibly a first.
Read the full article HERE.