Friday, June 16, 2006

May Ratings Are In: KATV Slides Downward

Arkansas Business has the numbers from the May book. Here are a few of the highlights from the article:

> In the extremely broad designated market area household numbers, the much-coveted 10 p.m. weekdays news slot again ended virtually in a tie between KATV and KTHV. KATV had marginally widened the gap at 10 p.m. in the February book but showed slight losses this time around. Meanwhile, KTHV picked up a point or two in most demographics to pull ahead in some categories, while for the most part the stations remain in a dead heat.

In market household whole numbers, KTHV posted an 11 rating and 25 share at 10 p.m., while KATV had an 11 rating and 24 share. KARK came in third with a 7 rating and 16 share.

> In other time slots, KTHV continued its morning dominance with big wins at 5 a.m. and 6 a.m. while KARK held on to its traditional lunchtime crowd.

> Though the market households show KATV protecting its stronghold at both 5 p.m. and 6 p.m., the demos at 6 p.m. show a virtual tie across the board for the three affiliates, which is possibly a first.

Read the full article HERE.

60 Comments:

At 7:17 PM, June 16, 2006, Anonymous Anonymous said...

"Still one of the most watched TV stations in the world."

Don't you know that the ratings really don't tell the story. KATV has dominated and will continue to do so because all the other stations suck pond water. We loaned our viewers to KTHV and KARK because we feel sorry for you guys. You don't have any talent and your product is second rate. We, on the other hand, are what you want to grow up to be - A REAL news station. We at KATV are not arrogant, we're confident that all others don't compare.

Have a nice day.

 
At 7:30 PM, June 16, 2006, Anonymous Anonymous said...

Sing it sister. It takes a lot of work for 7 to copy and paste those wire stories.

 
At 9:27 PM, June 16, 2006, Anonymous Anonymous said...

Let's face it--right now, money speaks. KATV is second in the market, behind KTHV in yearly revenue. You could never have said that eight or nine years ago.

So, stick your nose up in the air all you want (sounds like the 7:17 was written by Acri).

The viewers know what's up and you can believe what you want about yourself all day. We'll just be up here off Chester couting our viewers and cash.

 
At 11:06 PM, June 16, 2006, Anonymous Anonymous said...

Children, children, if you can't play nice...

 
At 11:55 PM, June 16, 2006, Anonymous Anonymous said...

what are the KFSM ratings?

 
At 1:59 AM, June 17, 2006, Anonymous Anonymous said...

KFSM tops again. Won HH for all shows, M-F, won 25-54 for all shows M-F.

40/29 picked up some ground from KNWA, which tanked. Completely a two station battle now.

 
At 8:52 AM, June 17, 2006, Anonymous Anonymous said...

Here are the Little Rock ratings =


May 2005 May 2006
6AM
KATV 5/20 5/19
KTHV 8/29 9/32
KARK 5/20 4/14


5PM
KATV 13/31 11/26
KTHV 4/10 5/13
KARK 7/17 8/20

6PM
KATV 14/29 12/26
KTHV 7/15 7/16
KARK 6/13 8/16

10PM
KATV 11/24 11/24
KTHV 10/22 11/24
KARK 7/16 7/14

Here's what it looks like to me...

KATV fell in every newscast but the 10pm... but was flat there. They lost 5 share points at 5pm!! This is a BAD book for them.

KTHV went up in every newscast... but lost the 6pm to KARK for the first time in years.

KARK lost ground in the morning show and 10pm... but had big gains at 5pm and 6pm (gaining 3 shares in both shows)... and, again, is number 2 at 6pm for the first time in years. The papers cannot say "the perennial number 3" any more since they are number 2 at 5 and 6.

 
At 9:36 AM, June 17, 2006, Anonymous Anonymous said...

How did Fox 16 do? (YES, they are an entity, ya know...)

 
At 10:03 AM, June 17, 2006, Anonymous Anonymous said...

Good for you KATV i tried to work for you and this is the end result i can see on my part you are just Tabloid TV crackpot's!(Check my grammar i did better than you.)

 
At 1:18 PM, June 17, 2006, Anonymous Anonymous said...

Too bad Nexstar’s Little Rock NBC affiliate, KARK-TV, Channel 4, has stopped subscribing to Nielsen Media Research’s ratings.

KARK Sales people won't be able to use these ratings.

 
At 2:55 PM, June 17, 2006, Anonymous Anonymous said...

They won't have to. The clients already know the numbers and the ratings and more importantly, the demos speak for themselves.

 
At 3:00 PM, June 17, 2006, Anonymous Anonymous said...

KARK went down slightly at 10:00, but remember, NBC is the 4th rated network. If you look closely at the numbers.. KARK grew its viewership at 10:00. Also important to note... KTHV who is coming off a number one rated network loses viewers considerably at 10:00. That's the 10:00 difference!

 
At 3:03 PM, June 17, 2006, Anonymous Anonymous said...

Ouch, those 5:00 and 6:00 numbers must have Dale furious. They've been dropping for the past few years.. but wow! It's hard to stop a slide when it begins.

 
At 3:22 PM, June 17, 2006, Anonymous Anonymous said...

The five and six are not the big money earners anymore. If KATV is hanging their hat on that, it's a mistake. The people in the know at KATV know that if they continue to shed viewers in the morning, and now at 10PM, someone is going to pay the price.

The argument is made that 11 loses audience at 10PM. True, but KATV has the same problem after Oprah. They lose more of a percentage of their audience than 11 does at ten.

This should be a wake-up call to someone at 11 that the five o'clock format just doesn't work. The Ellen lead-in is still weak, but it's obvious viewers just don't like the nonsense at five.

Maybe put Craig's next half hour special there and see how it does?

 
At 5:18 PM, June 17, 2006, Anonymous Anonymous said...

The 5:00 and 6:00 aren't the big bread winners.. but they have been a sense of pride for KATV for years. People have tuned into those shows specifically because it was Channel 7. Apparently that's not necessarily the case anymore. The 10:00 news is driven heavily by network lead-ins. KTHV should be benefiting from that.. but they clearly are not. ABC is also doing better than it has in years.. yet Channel 7 was doing better when ABC was doing worse. What does that tell you?

 
At 6:17 PM, June 17, 2006, Anonymous Anonymous said...

The only news that THV can "hang their hat on" so to speak is their morning news. The rest is too unpredictable. It's 1, now it's 3, oh this time it's 2. The morning show is always the highest rated in the market and has been for a long time. As long as they hold on the the threesome in the morning they are ok. If one of them leaves, the dynamics will change, and so will the ratings. Nothing lasts forever.

 
At 6:54 PM, June 17, 2006, Anonymous Anonymous said...

Who produces KATV's shows these days? I know they had some turnover. Channel 11 did too I think. We always talk about the on air folks, what about those behind the scenes?

 
At 7:01 PM, June 17, 2006, Anonymous Anonymous said...

I guess is should ask about KARK and KLRT too.

 
At 7:09 PM, June 17, 2006, Anonymous Anonymous said...

Note to all of you cats working out there in tv land,,, get out while you can. People are migrating away from local tv news and it's only a matter of time that newsrooms will have to begin scaling back as a result.

Take a look at the sales department staff from five years ago, most of those folks picked up on it and got out. Those remaining are dinosauers or have a book they can't walk away from.

Reporters, editors, photogs and producers... do yourself a favor- start thinking about a new career.

Poke fun if you want, but local news will be a thing of the past in 10-15 years.

 
At 7:27 PM, June 17, 2006, Anonymous Anonymous said...

Local news is a joke and so are the people that work there. From sales to marketing to news: You're in Little Rock for God's sake -- what would you do it you actually had to use your brain and work? Wal-Mart's hiring!

 
At 7:44 PM, June 17, 2006, Anonymous Anonymous said...

There will always be a need for local news.

 
At 9:30 PM, June 17, 2006, Anonymous Anonymous said...

No wonder 7 is down in revenue. All u see some nights during the 10pm news are promos. Where are the paid adds?

 
At 10:54 PM, June 17, 2006, Anonymous Anonymous said...

What is the deal with so many people hating KATV on this site? And to the person who made the comment on local news...if it doesn't matter, why the heck do you even waste your time reading this blog?

 
At 11:07 PM, June 17, 2006, Anonymous Anonymous said...

Anyone is stupid to think that local news will not always be demanded. Granted, our society is changing, but people will always want to know whats going on in their area. As Sinclair found out, non-localizing things does not succeed. Even in Fort Smith, television is profitable.

 
At 11:53 PM, June 17, 2006, Anonymous Anonymous said...

Arkansas is about 15 years behind the times when it comes to local news and they're still printing money out of every network affiliate in the country.

The competition takes away the one-sided profits of local TV stations, but don't kid yourself. They're great cash earners. A guess would be that all the local affiliates generated $75 million in revenue last year.

 
At 1:17 AM, June 18, 2006, Anonymous Anonymous said...

Arkansas is about 15 years behind the times when it comes to local news? Apparently you haven't been on any of these station's websites. If they were so behind the times, they wouldn't even have a website.

Furthermore, their graphics packages are looking as good and better than what the top-10 markets are doing. The broadcasts aren't exactly Sportscenter, but what is? From a technical standpoint the shows look good even when they're not executed clean. That 15 years behind the times junk is way off the mark.

 
At 1:24 AM, June 18, 2006, Anonymous Anonymous said...

Anyone who has driven around the country can see for themselves how good the Little Rock television market is today.

 
At 9:44 AM, June 18, 2006, Anonymous Anonymous said...

No, I'm talking about news styles, news covered, etc. LR used to be cutting edge. In fact, it's what put KATV on top in the late 80's--not to mention the excellent team they developed in Pearson, Roesgen, Eels and Perme and then later Kurre.

Some of the people coming into the market today would never have been considered at KATV or KARK back then. KTHV thankfully was willing to invest the money to get good talent and it made all the difference for them.

 
At 11:17 AM, June 18, 2006, Anonymous Anonymous said...

KARK needs to get some folks from Arkansas hired. I am sick of seeing people not from Arkansas on TV.

 
At 11:56 AM, June 18, 2006, Anonymous Anonymous said...

KARK has as many or more Arkansans in its newsroom than any other station in the market. News management and producers are all Arkansas natives. That wasn't always the case.. but it is now.

 
At 11:58 AM, June 18, 2006, Anonymous Anonymous said...

Someone asked about producers earlier. Are they as experienced as in years past?

 
At 3:01 PM, June 18, 2006, Anonymous Anonymous said...

KARK IS REALLY HEAD AND SHOULDERS ABOVE THE REST IN STORY COUNT AND BEING LOCAL. IF I WANT THE WORLD AND USA SCENE I'LL TURN ON CNN OR BUY A USA TODAY. AT LEAST THEIR REPORTERS AREN'T LAZY. RIP AND READ IS SO GENERIC. WHAT'S HAPPENING IN OUR OWN BACKYARD MEANS MORE. KEEP UP THE GREAT COMMUNITY INVOLVEMENT!

 
At 8:13 PM, June 18, 2006, Anonymous Anonymous said...

"We, on the other hand, are what you want to grow up to be - A REAL news station." from 7:17pm 6-16-06

Yes, I always wanted to grow up and be number 2!

 
At 10:21 PM, June 18, 2006, Anonymous Anonymous said...

"KATV has dominated and will continue to do so because all the other stations suck pond water."

We'll see who exactly "sucks pond water" when Nielsen breaks out the meters in the not too distant future.

Now YOU have a nice day.

 
At 11:08 PM, June 18, 2006, Anonymous Anonymous said...

"What is the deal with so many people hating KATV on this site? And to the person who made the comment on local news...if it doesn't matter, why the heck do you even waste your time reading this blog?"

Because I can't believe you people are such idiots.

 
At 12:13 AM, June 19, 2006, Anonymous Anonymous said...

Speaking of Win Noble, is that Mike Beebe's press secretary sitting with the accused (who looks totally wasted) with a beer in his hand at a bowling alley? Scroll down on his website: www.myspace.com/pushingideals.

Do press secretary's have moral's clauses? Given Mike's problems with alcohol in his family, is this the kind of thing he wants in the people who work for him?

 
At 8:24 AM, June 19, 2006, Anonymous Anonymous said...

Dude, I'm pretty sure he's over 21, therefore it's totally legal for him to have a beer.

If you feel it's a sin, then I suggest you read the passage about the first person without sin casting the first stone.

 
At 8:42 AM, June 19, 2006, Anonymous Anonymous said...

It's so funny how competitive this market is. We may be 57th out of 208ish in market size.....but I guarantee we're near the bottom in class and maturity! I remember when there was mutual respect between the newsrooms. What happened?? Two words: GROW UP!!!

 
At 8:49 AM, June 19, 2006, Anonymous Anonymous said...

KNWA...going back to KPOM/KFAA days, has never made a serious financial committment to local news. Hell, they dropped it all together for years. Until they are willing to open their wallet and make a long-term committment to being competitive in local news, they will rarely if ever be a factor.

Nexstar is too cheap for sure!!

 
At 8:51 AM, June 19, 2006, Anonymous Anonymous said...

Somebody needs to teach Nexstar a time-honored marketing principle-

you have to spend money to make money!

They are trying to get around that and it will not work!

 
At 8:54 AM, June 19, 2006, Anonymous Anonymous said...

yea...those are the best KARK numbers since the days of Barnes/Krile/Preston/Brandt/Sullivan! That was a good news team by the way....the problem was KATV being just too good back then! I wish KARK had kept that team together a while longer till Andy and Gina got out of town! haha Their numbers would have improved over time I am confident!

 
At 8:54 AM, June 19, 2006, Anonymous Anonymous said...

yea...those are the best KARK numbers since the days of Barnes/Krile/Preston/Brandt/Sullivan! That was a good news team by the way....the problem was KATV being just too good back then! I wish KARK had kept that team together a while longer till Andy and Gina got out of town! haha Their numbers would have improved over time I am confident!

 
At 8:57 AM, June 19, 2006, Anonymous Anonymous said...

8:54..IMO those were good days for Little Rock television. You had mature adults in the newsrooms at all 3 stations. Now we have a bunch of kids trying to be big shots and one up the other! The squabbling on this site is a good example!

 
At 1:20 PM, June 20, 2006, Anonymous Anonymous said...

Was there cake and champagne in the KATV newsroom?

 
At 2:57 PM, June 20, 2006, Anonymous Anonymous said...

"Someone asked about producers earlier. Are they as experienced as in years past?"

11:58 AM, June 18, 2006

Maybe, maybe not. I can't keep track of all the ones who have gone through KARK. But there's a morning show girl at KTHV who's been on that show forever.

 
At 3:44 PM, June 20, 2006, Anonymous Anonymous said...

It's not the producers. They're stacking a show under the supervision of News Directors, Assistant News Directors, and maybe another manager or two. Ultimately it all goes to the top. Perhaps it's time they NDs, AD, and EP's actually start paying attention and stop pointing fingers at producers and other departments.

 
At 3:44 PM, June 20, 2006, Anonymous Anonymous said...

Kat has been KTHV producer for a while.

It is HARD to keep good producers and reporters because they don't make any money.

 
At 4:06 PM, June 20, 2006, Anonymous Anonymous said...

Why would someone who's been a producer on a morning show for a long time not be promoted to an evening broadcast?

 
At 4:29 PM, June 20, 2006, Anonymous Anonymous said...

Maybe she likes mornings better and doesn't care if she goes to evening or not. Their morning show is the big hitter for them, so she may want to stay there.

 
At 11:30 PM, June 20, 2006, Anonymous Anonymous said...

What would be considered a long time for a producer? Around here it's about two years.

 
At 3:17 PM, June 21, 2006, Anonymous Anonymous said...

KARK hasn't had any producer turnover in quite sometime. The 5:00 and 6:00 producers have been there for about 6 years. The 10:00 producer has been there two and a half years. Before that, she was at KATV for 10 years. I dare say Channel 4 has the most experienced producers in the market. All of which are from Arkansas.

 
At 3:34 PM, June 21, 2006, Anonymous Anonymous said...

KATV needs more Canadians!

 
At 7:59 PM, June 21, 2006, Anonymous Anonymous said...

CAt on the THV morning show has been there at least seven years. Is it reporters or producers who stay two years. Is there a contract time for news people?

 
At 11:34 PM, June 22, 2006, Anonymous Anonymous said...

KATV you are pushing that envelope too hard on your promos that is killing intress in your viewership.
(Not to mention your bad judgement and passing people up for jobs down their)

 
At 12:58 PM, June 23, 2006, Anonymous Anonymous said...

Someone tell Randall to check his facts...Judge Judy has beaten Oprah before.

 
At 4:50 AM, June 24, 2006, Anonymous Anonymous said...

a big reason kthv is gaining numbers is obviously their website. all the other local sites are aweful. katv is a close second. but my god, what the hell are you at kark thinking. your website sucks. everybody knows it, and i am sorry. i am sorry you guys at kark don't have more than a dial-up modem. there is no other excuse as to why you can't put a simple picture to a story. your a tv station and you should be showing me some pictures, streaming video, better font... something! well, i'm waiting.

 
At 5:31 AM, June 25, 2006, Anonymous Anonymous said...

Amen to 4:50am - even Fox 16 has a better site than KARK!

 
At 1:15 PM, June 25, 2006, Anonymous Anonymous said...

Best web site is thv or katv.....are you crazy? FOX16 web site blows every station in this market out of the water. They do hourly updates on their web site Monday thru Friday 8am-5pm. They do a newscast on their web site at 4pm. If you aren't around a tv and want news check out FOX16.com. They blow every station in the market away with the stories they break on the web. Get a clue and look at the site. There is no way you can say any other station in this market web site is better than FOX16.

 
At 10:50 PM, June 26, 2006, Anonymous Anonymous said...

(Insert sound of crickets here...)

 
At 1:27 AM, June 27, 2006, Anonymous Anonymous said...

"KATV you are pushing that envelope too hard on your promos that is killing intress in your viewership."

Are you kidding?! KATV's Promotion has sucked sour ass ever since the day David Hershey left. That's what started Daybreak on its tumble in the ratings. If they ever got good promotion again they would rule again.

 

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