Thursday, August 23, 2007

July Ratings for Little Rock TV

Morning
Channel 4 3/16
7 5/25
11 5/26

5P
Channel 4 7/17
7 10/25
11 6/13

6P
Channel 4 6/12
7 14/29
11 6/13

10P
Channel 4 6/13
7 11/23
11 9/20

40 Comments:

At 4:15 PM, August 23, 2007, Anonymous Anonymous said...

Couldn't help but notice that Fox 16 wasn't included in the 5pm ratings.

 
At 4:57 PM, August 23, 2007, Anonymous Anonymous said...

KTHV continues the downslide --

oooh - I know u shame

 
At 5:11 PM, August 23, 2007, Anonymous Anonymous said...

What about the noon show?

 
At 7:02 PM, August 23, 2007, Anonymous Anonymous said...

So when fox 16 is not even a relevant part of the equasion their 'ratings' are waved around like a victory flag, but when they actually step into the ring for a few rounds mum's the word?

 
At 9:53 PM, August 23, 2007, Anonymous Anonymous said...

Hey, I work at 16 and I'd like to see the numbers. It was our second book for 5:00. I'd also like to see how we did at 9:00.

 
At 12:02 AM, August 24, 2007, Anonymous Anonymous said...

Forget it FOX. You aren't a player. Compare year to year. 7 is the big loser. 4 has great July book.

 
At 1:05 AM, August 24, 2007, Anonymous Anonymous said...

where in the hell are the KLRT numbers?

 
At 3:28 AM, August 24, 2007, Anonymous Anonymous said...

thv's numbers are wrong... i mean it was a bad lead in... i mean the books were given to the wrong people... i mean it didn't reflect the real people watching...........

oh wait, we're losing. damn.

 
At 7:25 AM, August 24, 2007, Anonymous Anonymous said...

"4 has a great July book" 12:02am? Riiiiight, and the sky is green by the way. Maybe in 10 years, that progress will actually get you close. Can we have our rose-colored glasses back?

 
At 7:26 AM, August 24, 2007, Anonymous Anonymous said...

It will be typical comments for 16-if a good book they will sing their praises, and run more annoying promos, but give them a bad book and they will cry how diaries fell, lead-ins, etc. Spin doctors of the insignificant. Is this the year of the downfall of both Chuckies? (Spohn and Gruden)

 
At 9:02 AM, August 24, 2007, Anonymous Anonymous said...

4 is Melissa Simas!!

 
At 9:46 AM, August 24, 2007, Anonymous Anonymous said...

If 4 is Melissa, then, the numbers explain it all around. Last place is Melissa. She's no dove.

 
At 11:31 AM, August 24, 2007, Anonymous Anonymous said...

klrt-5 PM. DASH-

 
At 11:33 AM, August 24, 2007, Anonymous Anonymous said...

klrt needs melissa

 
At 11:49 AM, August 24, 2007, Anonymous Anonymous said...

Melinda Mayo rocks!

 
At 11:54 AM, August 24, 2007, Anonymous Anonymous said...

Anne Pressly is a good morning show host.

 
At 12:18 PM, August 24, 2007, Anonymous Anonymous said...

melissa dunbar that is

 
At 12:23 PM, August 24, 2007, Anonymous Anonymous said...

Dunbar is good and talented and smart and gorgeous. You are so right! She has a refinment and dignity that shines

 
At 1:13 PM, August 24, 2007, Anonymous Anonymous said...

Whatever happened to Kristin Fisher ?????

 
At 1:19 PM, August 24, 2007, Anonymous Anonymous said...

I also like Melissa Dunbar. Why don't they make her an anchor in some capacity? She has the "it" factor that some of THVs current anchors do not have.

 
At 1:21 PM, August 24, 2007, Anonymous Anonymous said...

KTHV has too many anchors already. Dunbar could replace anyone at 4 or 7 and be better. She could not replace that Donna girl at 16 because that Donna girl at 16 has some shiny boobs! Those are hard to replace!

 
At 2:09 PM, August 24, 2007, Anonymous Anonymous said...

I always thought July books don't really count,because viewership was so low. How come y'all are getting your panties in a wad over this one?

 
At 2:26 PM, August 24, 2007, Anonymous Anonymous said...

I wish Melissa Dunbar would start a live shot off with something else than...

"That's Right..)

 
At 3:04 PM, August 24, 2007, Anonymous Anonymous said...

How about "That's right, FOX has Dashes at five"

 
At 3:09 PM, August 24, 2007, Anonymous Anonymous said...

There is not a lot of stock put into a July book. Nothing to get too proud over, or too upset over regardless. They even let their anchors off during July. That would never happen in May or November.

 
At 3:28 PM, August 24, 2007, Anonymous Anonymous said...

You're right there's not a lot of stock in the July Book. But sales gets beat up over July numbers and News Directors and Promotions Mangers do lose their jobs over July books.

Nobody wants to have a bad July book.

 
At 3:45 PM, August 24, 2007, Anonymous Anonymous said...

nobody wants a bad book... or 2 in a row.

 
At 6:18 PM, August 24, 2007, Anonymous Anonymous said...

I wish we could trade reporters within markets like Baseball teams trade players during the year. I would give a Dunbar and Joey the cat for a Donna Terrell and possibly even my first round pick the following year. Play ball?

 
At 9:25 AM, August 25, 2007, Anonymous Anonymous said...

Whom is Melinda Mayo kin to at KATV? Has to be someone for her to even be on the air.

 
At 11:41 AM, August 25, 2007, Anonymous Anonymous said...

Melinda is from SE Arkansas. Dale (Pard) is also from SE Arkansas. Get the connection?

 
At 9:02 PM, August 25, 2007, Anonymous Anonymous said...

rumor has it there was once a thing between her and a current news director.

 
At 2:19 AM, August 26, 2007, Anonymous Anonymous said...

He must have been hurtin'.

 
At 3:40 PM, August 26, 2007, Anonymous Anonymous said...

Oh yes...the all important July ratings.

Why do they even do a July book. Nobody cares!!!

Really ratings are for use in sales and nobody uses the July numbers in sales.

They need to switch July for another month. July is a waste of time.

 
At 10:45 PM, August 26, 2007, Anonymous Anonymous said...

You obviously know nothing about sales.

 
At 2:40 PM, August 27, 2007, Anonymous Anonymous said...

Same old story. When a station has a bad July book, it doesn't count, books were sent to the wrong places, nobody watches in the summer, etc. Then why even bother with "sweeps" stories in July?

When a station has a good July book, it matters.

And by the looks of it...wait for it..."7 is a sinking ship." Looks like they sunk right to the top.

 
At 9:58 PM, August 27, 2007, Anonymous Anonymous said...

7 needs to fix their audio/video sync problems coming out of their station. it is really annoying to watch their station and the audio be behind the video. does anyone else notice this?

 
At 11:50 AM, August 28, 2007, Anonymous Anonymous said...

yes, I notice! I feel like I'm watching one of those Japanese movies from the 70s where the mouths talking don't match the voices.

 
At 2:11 AM, August 29, 2007, Anonymous Anonymous said...

it's either the editors are screwing it up (my guess), or the equipment. why does 7 have editors to do their pkgs? that seems so strange to me. don't you want the guy who shot it to put it together? it's their "vision" and they have all the knowledge to make sure all the stuff is right!

 
At 8:58 PM, August 30, 2007, Anonymous Anonymous said...

How do these numbers compare to a year ago?

 
At 5:00 PM, August 31, 2007, Anonymous Anonymous said...

11 down, 7 flat and 4 up.

 

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