Little Rock Radio: The Spring 2007 Numbers
Someone requested a look at the radio numbers for Little Rock. Below are some highlights:
From the look of the latest numbers from Arbitron, long time Little Rock Country powerhouse KSSN just might be about at the end of its streak. According to the Spring 2007 numbers KSSN garnished a 9.7 rating. That's the same rating it got in the Winter book. Citadel's KLAL is in second place with a 7.3. KURB got a 6.5 rating. It could be Country music listeners are getting hungry for something new as Country stations out of Greenbrier, Hot Springs and Batesville popped up this go around on the Little Rock book. In the Spring 2006 book KSSN had a 10.5 rating; in Summer 2006 an 11.9 rating; Fall 2006 a 10.4 and in Winter 2007 a 9.7.
Company wise, Clear Channel stations hold the first, sixth, seventh,eleventh and fifteenth places. Citadel holds second, third, fifth, twelfth, and fourteenth places.