KTHV and KARK Gain Ground in February Book

Arkansas Business.com has the numbers from the February ratings book. Below are the highlights:

> KTHV is still the overall leader at 5 a.m. and 6 a.m. (4.2 rating, 26 share and 8.4 rating and 29 share, respectively), but KARK is creeping into its territory with a 3.7 rating and 23 share at 5 a.m. and a 6.3 rating and 22 share at 6 a.m.

Veterans Tracy Douglass, Matt Mosler and Mike Francis, alongside the comparatively newer Melissa Simas, has “KARK 4 Today” in solid second ahead of KATV’s 2.9 rating and 19 share at 5 a.m. and 4.8 rating and 16 share at 6 a.m.

> It’s also worth noting that KARK’s traditional stronghold at noon, boosted by its eternal “Dialing for Dollars” shtick, again was far ahead of the pack with an 8.5 rating and 28 share.

> A 12.2 rating and 26 share at 5 p.m., along with a 14.9 rating and 27 share at 6 p.m., has the ABC affiliate well ahead of the other two competing stations, though in year-to-year comparisons KATV has lost some ground in most major demos.

KARK pulled out a second place at 5 p.m. with a 9.4 rating and 20 share, but swapped with KTHV at 6 p.m. The household designated market-area numbers show a tie between KTHV and KARK at 6 p.m., each with an 8.5 rating and 15 share, but KTHV leads in most demos at that hour.

> Channel 11 brought in a 12.5 rating and 25 share weekdays at 10 p.m., while KATV had a 10.9 rating and 22 share. Last February, the ABC affiliate was in the lead with a 12.5 rating and 25.5 share.