40/29 Touts February Book Results

40/29 News (KHBS/KHOG-TV) continues to dominate news ratings in Northwest Arkansas, according to the latest Nielsen survey.

“40/29 beats the combined household ratings of KFSM and KNWA in most newscasts. KHOG was the first station to cover Northwest Arkansas, and we remain the news leader,” said Jim Prestwood, President/General Manager of 40/29 News. “We do our best to provide strong news and weather coverage, and we’re gratified the viewers of Northwest Arkansas respond to it.”

Mr. Prestwood, describes the station’s commitment: “40/29 News is the leading destination for local TV news in Northwest Arkansas, and our website, 4029TV.com, is the number 1 local TV website. Our mission is to serve our viewers with live, local, late breaking coverage in every newscast, and to serve our advertisers by delivering an audience they simply can’t find anywhere else.”


Monday-Friday: Early Morning (5:30-7AM) Local News
Station HH Rating Local News Share
KHBS-KHOG-TV (ABC) 5.6 57.7
KFSM-TV (CBS) 3.5 36.1
KNWA-TV (NBC) 0.6 16.2

Monday-Friday: Evening News Household Ratings
Station 5p Rating 6p Rating 10p Rating Evening Share
KHOG-TV (ABC) 11.8 12.4 9.7 46.8
KFSM-TV (CBS) 7.8 7.2 6.0 29.0
KNWA-TV (NBC) 4.0 4.8 8.8 24.2