Sunday, December 03, 2006

KARK.com Becomes Arkansas Matters.com



KARK.com is now Arkansas Matters.com.

The change has occurred within the last day or two as I have been trying to visit to see when the change over happened. Info on the site seems to be somewhat better arranged and organized on the new site. I hope the use of web based video is on the way for the new site.

61 Comments:

At 10:26 PM, December 03, 2006, Anonymous Anonymous said...

Where can I sign up for WINTER STTTTOOOOOOOORRRRRMMMMMMM alerts?

 
At 11:37 PM, December 03, 2006, Blogger Brian Tritch said...

I like the site arrangement better but I don't like the fact that it arkansas matter instead of KARK, If someone out of town wanted to find that TV station, They would more than likely search for http://www.kark.com before they would think of searching for http://www.arkansasmatters.com, I do like the way they have changed the site around to the new one though, it's got more up to date and up to the minute news than the other one did for the whole state to where before it was just for the little rock area. I think all in all it will be a better site than the other one, I just wish they had not changed the name of it to arkansasmatters instead of kark.com. It's still channel 4 anyways. My local cable company stopped carrying KTHV 11 two years ago and that made me madder than a wet hornet, So I am glad they did NOT get rid of KARK or KATV although, half the time My cable company will cut into KATV programming because of the local KAIT programming airing the same thing. But at least it's still a site to get news from, I'm glad they are going to keep it updated but I just wish they'd left it kark.com instead of arkansasmatters.com . But anyway, I just wanted to voice my opinion. Afterall, Isn't that what a blog website is for?
Thanks For Reading,
Brian Tritch
Paragould Arkansas, 72450-72451
http://www.paragold.com
http://www.paragould.net
http://www.paragould.org

 
At 1:06 AM, December 04, 2006, Anonymous Anonymous said...

It's all part of branding. I think the new site is a vast improvement and a lot easier to navigate. Too bad I can't say the same about their news product.

 
At 10:05 AM, December 04, 2006, Anonymous Anonymous said...

branding?? yeah, they've been branding (or trying to brand) kark.com forever. why in the world would you change something you've been promoting for that long? change the content, give it a facelift, but a completely different name??? hmmmm.... they should know in this business that people don't like change.

 
At 10:42 AM, December 04, 2006, Anonymous Anonymous said...

Change can be an effective tool to revamp something that has been, for so long, dead in the water. This new look is sharp and the name change connects it with their news product effectively. The site is the new breed of television websites and KATV and KTHV had better keep up.

 
At 12:19 PM, December 04, 2006, Anonymous Anonymous said...

the new site is ugly and there doesn't appear to be a whole lot of info on it

 
At 12:24 PM, December 04, 2006, Anonymous Anonymous said...

I agree with 12:14p. Change for the sake of change does not equal "improvement." Looks like someone from sales designed the poor thing. Content (news) is subjugated as if it were an afterthought.

 
At 2:18 PM, December 04, 2006, Anonymous Anonymous said...

Sales didn't do it. There is places for more info than there is ad space opportunties. What it looks like isn't as important as how many visit the site. I would like to see a comparision of visits in a few weeks compared to the other stations sites.

 
At 2:35 PM, December 04, 2006, Anonymous Anonymous said...

I love the fact they offer classifieds, real estate and auto! They are free!

 
At 3:48 PM, December 04, 2006, Anonymous Anonymous said...

Have they posted Bo Mattingly's apology to the Razorback fans of central, eastern and southern Arkansas yet?

 
At 3:59 PM, December 04, 2006, Anonymous Anonymous said...

I don't think the change in the URL will impact the number of visitors..if you type in KARK.com it takes you directly to their new site.

 
At 4:33 PM, December 04, 2006, Blogger phenyxsports said...

3:48pm poster... I doubt Bo wants to talk about that huge mistake. I can't believe he made such a stupid comment. So, why did Arkansas lose to Florida because they weren't playing in Fayetteville? If the Hogs can't win on the road then they don't need to play in the SEC Bo.

 
At 4:39 PM, December 04, 2006, Anonymous Anonymous said...

where can I sign up for toooooooooooornado alerts?

 
At 11:05 PM, December 04, 2006, Anonymous Anonymous said...

I'm waiting, too, for Bo to post that apology on Arkansas Matters.com because for him on NW Arkansas matters.

 
At 11:06 PM, December 04, 2006, Anonymous Anonymous said...

I'm waiting, too, for Bo to post that apology on Arkansas Matters.com because for him ONLY NW Arkansas matters.

 
At 12:34 PM, December 05, 2006, Blogger Brian Tritch said...

Weather alerts can be found on this page (http://arkansasmatters.com/content/weather) or by downloading the weatherbug program at (http://www.weatherbug.com) other than that, that's the only one I have found you CAN'T subscribe to alerts on, Check out: ((http://katv.weatherwarn.net/wxwarn/index.asp?stn=7alert)) for more info!
Kark has ALWAYS been like that, Even on their old site and I don't know why....

 
At 12:37 PM, December 05, 2006, Anonymous Anonymous said...

But does Weather Bug have a WINTER STTTTTOOOOOOOOORRRRRRRMMMMMMMMM alert??????

 
At 1:52 PM, December 05, 2006, Anonymous Anonymous said...

"I don't think the change in the URL will impact the number of visitors..if you type in KARK.com it takes you directly to their new site."

I live out of state and I can find it by just typing in KARK.com- I think that the site looks great, and it is more appealing to look at the the original site

 
At 8:58 PM, December 05, 2006, Anonymous Anonymous said...

weather alerts are coming...the site just launched this week! you can't expect all of the elements to be up and running.

 
At 12:27 AM, December 06, 2006, Anonymous Anonymous said...

you can't expect all of the elements to be up and running.

YES, you can. This is a professional Web site for a TV station -- and if things weren't ready, then they shouldn't have tried to launch it. When did we quit expecting people to do things the right way?

 
At 7:55 AM, December 06, 2006, Anonymous Anonymous said...

How about when THV 2 launched? It was a lot worse. It took forever. It's still not the site that this one is. It's more about them then it is of content that people want.

 
At 8:04 AM, December 06, 2006, Anonymous Anonymous said...

We do expect people to do things right. All of the "local news" aspects of their new site seem to be in place. The only incomplete areas I see are where visitors post classifieds etc, and other businesses are needed to fill in the other areas of the site. The news content appears up to date to me.

 
At 8:49 AM, December 06, 2006, Anonymous Anonymous said...

We needa MELISSA SIMAS page. That woman is smokin't hot !

 
At 6:36 PM, December 06, 2006, Anonymous Anonymous said...

I hope Jancey allows them to change her pic to one with her glasses she wore tonight. I think she is the most beautiful woman we have, but seeing her in her glasses just pushed my opinions a few notches higher :D

 
At 11:06 AM, December 07, 2006, Anonymous Anonymous said...

THV2 is meant to be the way it is idiot! Ever heard of online TV? Anyways this is SO NOT a professional website. Anybody that knows how to build one could do better than this...

 
At 2:49 PM, December 09, 2006, Anonymous Anonymous said...

Branding? KARK is the brand, not Arkansas Matters. Arkansas Matters is merely a catch phrase to promote the brand, KARK. What happens when they decide to change Arkansas Matters to something else?
Calling their website Arkansas Matters would be like Nike naming their site justdoit.com, or McDonald's calling their site i'mlovingit.com. It's stupid.
The catchphrase is never as recognizable as the company it promotes so why would KARK not call their site KARK.com?
By the way, this weird name change doesn't connect the site with their news product effectively. It only keeps the name KARK off of the Internet and away from the minds of the public. Nice marketing idea. Obscuring the name of your station is always an effective strategy.
Maybe Arkansas Matters, or whoever they are now, should have their on-air talent wear clown makeup and rainbow wigs too. It would complement the mentality of their management, a bunch of buffoons who are in over their head.

 
At 8:41 PM, December 09, 2006, Anonymous Anonymous said...

You are kidding right? KARK has the most experienced high management in town. Laugh now. I would say the rest in town are just watching the paint dry.

 
At 9:52 PM, December 09, 2006, Anonymous Anonymous said...

No, I'm not kidding. How do you explain this absurd website change? That's a pretty dumb name for a website. You don't see the networks using a strategy like that. You don't see anyone doing it because it's a bad idea.
If these guys are so experienced, why are they doing things that won't work? They're not visionaries. They're suspect managers.
How about that brilliant decision not to air The Book of Daniel?
Instead of these guys making morality judgements for everyone, why didn't they just air it and let everyone decide for themselves?
It was pretty ridiculous to draw controversial attention to KARK by censoring a broadcast based on the religious views of a few execs. These guys are boat rockers. The Little Rock market would be better off without them doing unconventional stuff at the expense of the public.

 
At 1:07 AM, December 10, 2006, Anonymous Anonymous said...

Wow... You really are an idiot to think that!

 
At 4:57 PM, December 10, 2006, Anonymous Anonymous said...

Don't even start about the Book of Daniel. Why don't you get out of job and step into one that has to make a decision like that. Of course you won't. Real leaders make decisions. Some you like and others you don't. If you think for a moment that whatever the decision was that it was easy you have no idea. As far as cut-ins go, what was it hurting. Everyone has crao on during that time anyway. It wasn't the Super Bowl. It was by far the most intresting story of the day. The website can't be judged until we see how it matures. I'm sure people laughed about thename Yahoo and Google too. Who is laughing now. Oh I forgot. You are so smart you know all about marketing and that's why you are so good at what you do.

 
At 7:57 AM, December 11, 2006, Anonymous Anonymous said...

WOW...the venom spews forth. All I can say is that as a former television employee in Little Rock, I still keep up with the market and this sometimes lame, sometimes good blog.

I would rather see the decision to NOT air the Book of Daniel on KARK, than KLRT's decision TO air the OJ Simpson story. OJ was pulled by the network, and KLRT did not have the guts to make that no brainer decision on their own, they deferred to the network instead of their viewers...bad choice. When the Book of Daniel was pulled by the network, it simply re-enforced the good decision by KARK.

On to Arkansasmatters.com. Unless people are feeling threatened, if you really think it's that bad of an idea, don't you think you should keep your opinions to yourself? Or better yet, applaud the move? That way, you can encourage your competition to continue forward in a bonehead move, which ultimately will lead to better things for you, right?

Unbelievable.

 
At 12:15 PM, December 11, 2006, Anonymous Anonymous said...

Branding? KARK is the brand, not Arkansas Matters. Arkansas Matters is merely a catch phrase to promote the brand, KARK. What happens when they decide to change Arkansas Matters to something else?
Calling their website Arkansas Matters would be like Nike naming their site justdoit.com, or McDonald's calling their site i'mlovingit.com. It's stupid.
The catchphrase is never as recognizable as the company it promotes so why would KARK not call their site KARK.com?
By the way, this weird name change doesn't connect the site with their news product effectively. It only keeps the name KARK off of the Internet and away from the minds of the public. Nice marketing idea. Obscuring the name of your station is always an effective strategy.



www.justdoit.com is nike's website

www.imlovinit.com takes you to McDonalds

You're confusing name with brand. Let's look at cars for a moment. Volvo's brand is not Volvo it's safety. And they build cars to match that brand. BMW's brand is "the ultimate driving experience" Mercedes brand is quality engineering.

That's the main problem with GM and Ford. They don't have a brand, they have a name. What kind of a car is a GM? It's a mid-size family car, it's a sports car, it's a large SUV, it's whateverr. GM has no brand they have a name that's trying to stand for everything.

 
At 8:54 PM, December 11, 2006, Anonymous Anonymous said...

I think with a few tweaks to the navigation and a little cleaning up (margins and spacing around the text), ArkansasMatters.com would be the best website in the market.

KATV.com is a blast from the past. It looks like something you would load in Netscape back in 1997. It's lame. KTHV.com is a bit better, but it's still a jumbled, unbalanced mess.

ArkansasMatters.com is the closest thing this market has to a decent Web 2.0 site. If they make a few minor cosmetic changes, it will be a top notch community portal.

 
At 9:50 PM, December 11, 2006, Anonymous Anonymous said...

What about FOX16's new website? That just appeared today.

 
At 2:32 PM, December 12, 2006, Anonymous Anonymous said...

Oh yeah... I keep forgeting about them. So do Arkansas viewers.

 
At 3:50 PM, December 12, 2006, Anonymous Anonymous said...

Yeah too bad your wrong.... FOX 16 News at 9 had better numbers than KARK in July but that is a throw away book.

Let's see what happens in NOV

 
At 5:50 PM, December 12, 2006, Anonymous Anonymous said...

There you go again. One more time. Feb, May, July or November, it doesn't make a difference: When you are the only news in a time period (and a time period with higher PVT levels), you can't compare your ratings to another stations newscast and claim a "victory". It's quite possible that your demographic share is lower at 9pm than a competing 10pm newscast, but your rating is higher because of higher PVT levels.
I'm sure that the FOX newscast will do fine this November, as it has in the past, without news competition in the time period.

 
At 10:18 AM, December 13, 2006, Anonymous Anonymous said...

Well, FOX 16 is up against network prime. Does that matter? Just asking.

 
At 11:22 AM, December 13, 2006, Anonymous an oBserver said...

Arkansas MATTERS.com????? Why not make it Arkansas HAPPENS.com? How do you even know that this is a TV station website? Nowhere does it even say KARK Channel 4!!!!!!
This is an unbelieveable lesson in what NOT to do with a website. I don't know what they are trying to do with this website besides create confusion. The news content is muddied with their resource links and is pitifully limited. On-air talent bios are buried. That management of the station could bless this and allow it to go live speaks volumes about Nexstar.
This will become a marketing case study on how not to set up a website.

 
At 3:57 PM, December 14, 2006, Anonymous Anonymous said...

Watch and learn.

 
At 1:01 PM, December 18, 2006, Anonymous Anonymous said...

I ran a FREE classified ad on this new site.All the response I recieved was LOTS OF SPAM!!!!!!!!!!

 
At 10:06 PM, December 20, 2006, Anonymous Anonymous said...

Actually, nike.com is Nike's website. Justdoit takes you there, but that web address probably isn't used as much as just Nike. As for McDonald's they use both as well, but how many people use i'mlovingit instead of Mcdonald's? Probably not a lot.

 
At 2:51 PM, January 05, 2007, Anonymous Anonymous said...

How do you get Mr. Food's receipes that he gives each day? I wanted to read the Friday, Jan. 5, 2007, receipe, but can't seem to find it.

 
At 6:29 PM, January 31, 2007, Anonymous Gene Barrow said...

The discussion of a lottery for Arkansas reveals one of our greatest faults as a people,namely the belief there is a free lunch for the asking and that the lottery is without collateral damage from an economic standpoint.
Every dollar spent on the lottery means that dollar can't be spent for groceries,rents,school supplies.It is a regressive tax that carrods the public.I am totally against it.

 
At 10:33 PM, January 31, 2007, Anonymous Anonymous said...

CHANNEL 4 IS ONE OF THE LOCAL STATIONS FOR POLK COUNTY, AND FOR SOME REASON CHANNEL 4 AND OTHER CHANNELS TEND TO IGNORE POLK, SEVIER AND MONTGOMERY COUNTIES. WE FEEL LIKE CHANNEL 4 SHOULD CONSULT POLK COUNTY SHERIFFS DEPT. ON NEWS AND WEATHER. J.W. AND ROSEMARY HAM 150 MARTIN LANE, COVE, AR 71937 POLK COUNTY AR

 
At 10:41 PM, February 01, 2007, Anonymous Anonymous said...

I am very upset that Joe Johnson was left off the All-Star team. But your sports caster Bo Mattingly stated that Joe was tied for 6th in the league scoring 33 points per game. As we speak Joe Johnson is averaging 25.3 points per game. It would be nice to be able to get accurate information from your people from time to time.

 
At 5:36 PM, April 19, 2007, Anonymous Anonymous said...

The decision to publish the video of the Virginia Tech tragedy was,in my opinion, an example of unprofessional journalism.

 
At 6:18 PM, April 30, 2007, Anonymous Dennis Massingill said...

I can not believe you people are telling parents that kids need more fluoride. FLUORIDE is poison. Want proof go to www.fluoridealert.org or read THE FLUORIDE DECEPTION by Christopher Bryson or google his name for a 30 min video. LEARN NOT TO POISON YOUT KIDS.

 
At 7:32 PM, May 13, 2007, Anonymous Anonymous said...

I think that people need to realize that we are still stero typing going on and meeans that things will be like this for a long time so if we don't do something now than we are up the creek with out a petel

 
At 6:44 AM, June 19, 2007, Anonymous Anonymous said...

i think the asu indians should be the asu painted horse as the mascot and the team be called the asu painted horsemen so the horse is the mascot and the idian is just the rep for the painted horesmen.

 
At 6:12 PM, September 24, 2007, Anonymous Anonymous said...

tqtwoolg

 
At 12:18 PM, November 28, 2007, Anonymous Anonymous said...

When did FOOTBALL become the most important thing in ARKANSAS!!! I dont like it I tuned in to see the news not FLUFF!

 
At 6:52 AM, February 06, 2008, Anonymous Anonymous said...

i have a place in hot springs village(large) that i can open up to anyone in need of shelter due to the tornados. it's just me and a small dog. i would even take in someone (adults) needing shelter with a house trained dog or two.
call mike at 922-0524.

 
At 9:28 PM, June 05, 2008, Anonymous Anonymous said...

I have been trying to get a answer to my question , But no one seems to care.What happened to Jason Kada. and Bud Cummins. all of a sudden they were gone. and this new guy is on and Mike Francis
tahnks

 
At 10:24 AM, June 30, 2008, Anonymous Anonymous said...

is gas really going to get to 2 dollors a gallon agien

 
At 8:51 PM, October 01, 2008, Anonymous glen king said...

sis hog news the only thing your sports people have to report ? just a few months ago the biggest bass tournment in ar was held on the ar river, best i could tell only 2 or 3 minutes were given to this event. IM SICK OF HAVING THE HOGS SHOVED DOWN MY THROAT. the news is ok. the sports stink,s

 
At 7:33 AM, May 11, 2010, Anonymous guy wade said...

I watch KARK every morning and has been for sometime. However I noticed that Mr. Mat Mosler always address the President of the United States as Mr. Obama, which is good but admit it or not he is the President and could be address as President Obama. There are thousands of people listen. Thank you for your time.

 
At 10:48 AM, September 20, 2010, Anonymous Anonymous said...

i like ur morning shows i dont like the new site u cant hardle read it its too jumbled up but i do wish u would cover camden more often i get so sick on every news channel all they talk about is little rock and little rock fires and crime we all have crime fires and city issues and if u updated on american idol and get excited and invite the winner to ur station ul get fox 16s 9:00 viewers cause thats how they got everyones attention or if ul update on biggest loser every night no one else does and i think channel 7 needs to view all these sex and violence shows they show especially greed and the one they showed last night(sunday) before greed that is not family shows that is not stuff i want my 9 and 7 year old watching especially at bed time then ul would be fine but if ur gonna show demends devils vampires and sex for weekends familys are gonna watch other channels and be the first to issue a good saterday night premier and ul kick other stations rear cause lots ppl cant afford to go out and movie stores close we need good home shows for sat and sundays

 
At 6:54 AM, August 03, 2011, Anonymous Anonymous said...

I am watching your news coverage right now and I can't believe those senators or whatever they are have the nerve to blame our President for the mess we are in. Do people have such a short memory that they don't know that Bush and his crowd passed all those bailouts for the banks, brokages, car dealers, etc. He is the one that got us in these two wars that have cost us billions of dollars. President Obama inherited all of these problems and I think he has done as good as job as he has been allowed to. He has been stonewalled ever since he got in the office. On the ten o'clock news cast last night, they didn't even give him the respect to call him President. They called him Mr. Obama. It is funny when Bill Clinton is talked about, and don't get me wrong, I think Clinton was one of the best presidents we have ever had, they still say President Clinton. For whatever reason, I feel President Obama has been treating badly from the day he took office. Only God know why but I am pretty sure I do too. We need to pray for him and our leaders so they will do what is best for the majority of the people, the middle class. Can someone please tell me how someone you worked and paid for your entire life can be called and entitlement?

 
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