Monday, January 31, 2011

KTBS Goes Red


Pic from KTBS's Face Book Page
I still have not figured out why all stations that have HD newscasts have blue sets. KTBS/Shreveport's first HD set was blue..KSLA's set is blue..and KTHV/Little Rock's new HD set is yes BLUE! KTBS though has broken that trend and has gone red. It looks pretty awesome and very easy on the eyes after seeing blue everywhere else.

24 Comments:

At 12:09 PM, January 31, 2011, Anonymous Anonymous said...

The new set looks great. I still don't think they know how they are going to use it. But the warm colors appeal to the eyes.

 
At 1:39 PM, January 31, 2011, Anonymous Anonymous said...

I have to agree. It really is easy on the eyes.

 
At 3:23 PM, January 31, 2011, Anonymous Anonymous said...

It is truly horrible and looks so amateurish. It looks as if they have went back in time. I had high hopes that it would look good, but again...they have failed. The four plasmas together, who's idea was that? I see the idea and look they they were going for, but why not just buy a huge plasma.... they had the the NYSE reporter on it this morning and his face was hidden by the fact that there was a gap between each viewable area on the screens. And the new "Weather Center" seriously looks like a 90's style that was modified in the 2000's to look modern.

Congratulations KTBS on the new set....to each their own...but it looks horrible to me.

Anyone know who designed it? Was it an "in house" thing?

 
At 8:24 PM, January 31, 2011, Anonymous Anonymous said...

Totally agree with the third Anonymous. I have worked in television news before, and anyone will tell you that red is NOT appealing for local news, especially when someones reporting on deaths and whatnot. The set looks very '90s, and the four screens together looks very cheesy. Absolutely horrible.

 
At 9:28 PM, January 31, 2011, Anonymous Anonymous said...

Reds & Greens typically are no-no's but I guess with DTV/HD it's not as much an issue. But I have to say RED is an unusual choice, I don't like it but nobody asked me.
Their last mega-set: The WEATHER LAB lol...it was Stonehenge! You only saw it for about 3 seconds from a bumper W/S coming out of a break. And the rear-screen monitors looked awful. I heard that some yo-yo who was buds with the GM designed it based on some crap they saw in East Texas. The designer was a nose-pickin' computer nerd who knew nothing about TV but hey... it's all about who you know and not what you know at KTBS.

 
At 9:43 PM, January 31, 2011, Anonymous Anonymous said...

I like the red color because it is different and not blue.blue.blue.blue.blue....why does everything have to be a happy color...last time i checked, this world isn't always a happy place.

 
At 10:20 PM, January 31, 2011, Anonymous Anonymous said...

The most eye-appealing set is the one that WKY-TV, Oklahoma City, used i the 70's and that was to have the news reader in Limbo. With Limbo, there are no problems with colors, depth, or anything associated with those things.

It's easy, it's cheap, and brings all the attention to the anchor with no whirly-gigs in the background or monitors flashing to distract the viewer.

Maybe we will see a station in the LR market use Limbo when they premiere their HD set. I know I would watch, and so would others.

One bit of trivia. WKY-TV used Marconi studio cameras during that time.

 
At 9:46 AM, February 01, 2011, Anonymous Anonymous said...

I like the red color.

 
At 10:06 AM, February 01, 2011, Anonymous Anonymous said...

What is up with all the advertisements on the morning show?

Monday it was McDonalds, Tuesday, Wray Ford, they even had the respective companies coffee mugs each day.

I thought I had woke up to early Monday morning and was watching a McDonalds infomercial.

To me, it seems to loose some sort of journalist credibility (not that there was much to begin with). I don't even think coffee was in one of the anchors they moving and tilting it around so much...just like prop.

9:28 P.M., you hit the nail on the head... it is all about who you know...KTBS seems like a playplace for people that know just enough to be dangerous. That does not surprise me about the weather set. However, as bad as it looked....I somewhat like those old tv's better than this new "Weather Center"

I think this was an "in-house" job. Have you seen all those yellow an orange extension cords behind the main desk?

I mean come on, any professional firm would not do that and would at least cover it up... and the last time I was buying extension cords... they had black and dark colors. I would not run BRIGHT orange and yellow cords on a dark floor.

 
At 10:16 AM, February 01, 2011, Anonymous Anonymous said...

10:06... yeah..the yellow extension cords..LOL. You have to realize they're either using contractors who are used to building houses OR their engneering dept. is just scrambling to try to keep stuff together in transition that they don't have the time to dress things out. There is a serious case of management megalomania at KTBS as family members there only worry about their dividend checks, leaving things to one person's (ahem) "vision". They think that having new(er) graphics and a new set is going to make all the difference. While ignoring the fact that it takes competent, capable people to really make things happen. (More things change...the more they will stay the same.)

 
At 11:08 AM, February 01, 2011, Anonymous Anonymous said...

10:16, They might be scrambling to get something together, that is fine, but let's use another shot that does not include those cords. lol

What is up with them with that tight shot panning into a camera or to the left of the screen... it looks so strange... at least do a wider shot.

Anyway, I completely agree with you!

But the new graphics (looks like something I made in MS Paint) and the new bland set are not going to cut it....

I think they are trying to be to "progressive" and missing the mark.

Maybe they need to stop doing so many newscast and sit down and analyze this whole situation. lol I mean it is Shreveport, do we really need about 6 hours and thirty minutes of news a day, it is only Shreveport and they really don't report much of someone being arrested or a two-car accident on I-20.

 
At 11:39 AM, February 01, 2011, Anonymous Anonymous said...

The biz-model at KTBS is to cut-costs/overhead (i.e. layoffs & syndication) to show a short-term/quarterly profits. This keeps the Wray family happy 'cuz they only look at Expense / Income columns ...nothing else. By increasing the number of newscasts, they don't pay for syndication shows (cash/barter) and they free up local avails. NOW...having said that, if audience shares suck (and they probably will in 6-9 months after people catch on that it's nothing new)... then the CPM won't be all that attractive...especially to national spot buyers who like lotsa eyeballs for less money. Again... short-term fixes, repetitive nothing new here-news is going to wear itself out.

 
At 12:01 PM, February 01, 2011, Anonymous Anonymous said...

...I like the new set. I can understand the 4 plasmas together when big weather/news strikes...the set is nice but isn't being used properly. Anyone agree?

 
At 1:02 PM, February 01, 2011, Anonymous Anonymous said...

Ha ha! The Wray family owns the station. No wonder Wray Ford is a sponsor. Must be nice to be rich.

I'm sure this design was in house and probably was a product of the ND. It would probably help if he had ever worked in a larger market.

 
At 2:42 PM, February 01, 2011, Anonymous Anonymous said...

yeah i agree, the red has to go.
so does whoever is running audio, graphics, and camera. i have never seen so many clipped mics, incorrect graphics, and bad camera shots. it really makes you look like s_ _t.

 
At 3:36 PM, February 01, 2011, Anonymous Anonymous said...

I think there's a sign at the door that reads: "Will the last person who leaves, please turn off the lights (and switch on the automation) before you go?"

 
At 10:43 PM, February 01, 2011, Anonymous Anonymous said...

I guess the only thing about using red as the dominant color in a set design is that it is soo much in the same color range as human skin (both caucasian & African American). From a film-design perspective you are essentially filling the screen up with similar tonal values which is fine if that's what you're going for, plus the human eye compensates, corrects for differences in person. BUT in film & video (and still images) normally you want to go for separation of color values to increase the dynamic color range so talent really stands out. It's also desirable to do this for live theater too. Lights can play a big part in this, in film we use different color gels with slight temperatures Kelvin to slightly pop the talent from the same tonal ranges as the background. In short, you want some separation unless you're going for a specific effect by staying in the same color value. From what I see here... I'm not sure they've done this or are planning to... my eyes see the same color range.

 
At 4:36 PM, February 02, 2011, Anonymous Anonymous said...

I dunno about the set colors but if that's Fletcher in the picture with his back to the camera... he needs to lose a few pounds.

 
At 8:37 PM, February 05, 2011, Anonymous Anonymous said...

Well if you want to fire the graphics, audio, camera, and director you only have to fire one person because they were forced to a new automation system where one person does it all and that's why you have clipped mics and bad camera shots.

 
At 10:51 PM, February 09, 2011, Blogger Tim Aly Fletcher said...

hey now! i'm working on it... eventually

Fletcher

 
At 11:49 PM, February 09, 2011, Anonymous Anonymous said...

Well Fletch..since they have you standing during a newscast...why not get Fitness World to spot you a treadmill so you can multi-task. Maybe your boss will figure a way for you and other anchors to generate electricity so the station can save a few bucks on power.

 
At 12:04 PM, February 16, 2011, Anonymous Anonymous said...

KTBS News set looks cheap. Reminds me of dept. store mock-ups for cosmetics display. And not sure why they have to show how big the area is...who cares? Thing looks like something from a community college TV station. Just give me the news without all the BS & drama.

 
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It can't really have effect, I think this way.

 
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