Monday, December 20, 2010

No Money...Fill With a Newscast

Rumor has it in Shreveport a channel will adding a 4pm weekday newscast....guess when you want to spend no money for syndicated programs you can just stick news in its place.

27 Comments:

At 1:22 PM, December 20, 2010, Anonymous Anonymous said...

I wonder who it will be? I know it will not be KSLA, Oprah is on at 4:00. I could see KTAL bumping half of the hour of Judge Judy for news. I also could see KTBS taking the low-rated Inside Edition out, too. By the way, the post is labeled WRONG. Many large markets (with lots of money) have a 4pm news!
MY GUESS IS KTBS!

 
At 1:26 PM, December 20, 2010, Anonymous Anonymous said...

Don't tempt us? Which station is it?

 
At 4:35 PM, December 21, 2010, Anonymous Anonymous said...

I wish the local stations would program local around the clock. And by the way, it generally COSTS MORE to produce news than to buy synicated programming. Whoever posted this must have no TV experience.

 
At 4:44 PM, December 21, 2010, Anonymous Anonymous said...

I can say because I know this for fact...KTBS.

 
At 6:57 PM, December 21, 2010, Anonymous Anonymous said...

Oprah is going off the air soon. Soooo...just might be KSLA!

And... to whomever said "It Cost More to Produce News"...lol.. you're not paying attention to the biz. The stations have let a lot of people go and they're having photogs shoot/edit/report news AND they're repeating news AND they're taking more packages off CNN or NETWORK... Syndication costs are sky-high!! So stations can save $$$

I'd say it's YOU who doesn't have any TV Experience...not any current experience anyway!

 
At 7:19 PM, December 21, 2010, Anonymous Anonymous said...

It was announced by Oprah that her "last broadcast show" will be Sept. 9, 2011. Quite a ways off but it will go off. She is launching her own cable channel The Oprah Winfrey Network (OWN) formerly Discovery Health Channel.

I too have heard rumors that KTBS is going to beat KSLA to the punch at 4pm just as they did the 6-7pm newscast.
And syndication programming is expensive compared with having an anchor newsreader re-hash the noon news with a few previews of 5pm.
The anchors & reporters don't get paid more to repeat themselves so it's not like the station is going to spend any more money than they are now.

 
At 7:34 PM, December 21, 2010, Anonymous Anonymous said...

KTBS can't be beat!! KTBS all the way!

 
At 8:51 PM, December 21, 2010, Anonymous Anonymous said...

Little additional outlay, and a higher commercial inventory than they would get with a syndicated show. Sounds shrewd to me.

 
At 5:32 PM, December 23, 2010, Anonymous Anonymous said...

While shrewd biz-wise, I can't help think that overtime, all this extended "news" will dilute the prime news slots at 5 & 6. If it's ubiquitous why pay higher spot rates? Shares have been dropping steadily for years because of lack of news programming innovation. Might make sense now to bottomline but longterm... locals are short-selling themselves IMHO

 
At 6:45 PM, December 24, 2010, Anonymous Anonymous said...

Oh and whoever said 'KTBS can't be beat!'. . . Guess again 'cuz KSLA's 5, 6, and 10pm Newscasts won the Nov. ratings sweeps.

 
At 11:14 AM, December 25, 2010, Anonymous Anonymous said...

To the last post: Where are the numbers? They haven't been posted any where online. The only way for you to know that is you work at KSLA!

 
At 8:06 PM, December 25, 2010, Anonymous Anonymous said...

...or for an ad agency with advances. 'duh'

 
At 2:56 PM, December 26, 2010, Anonymous Anonymous said...

So what difference does it make where I work? If KSLA won the ratings sweeps @ 5, 6 & 10pm ... they still beat KTBS, that's all that matters.

 
At 6:36 PM, December 26, 2010, Anonymous Anonymous said...

Well, everyone I know watches KTBS because they cover ALL news, not cater just one group.

 
At 6:39 PM, December 26, 2010, Anonymous Anonymous said...

You didn't mention morning and midday? Who won there? I know you work at KSLA because I just saw a promo: #1 at 5, 6, and 10. Quit spreading your garbage KSLA and promo about yourself and try to fix all the typos on your cast!

 
At 2:15 PM, December 27, 2010, Anonymous Anonymous said...

TO: 6:39 PM, December 26, 2010--
Dear Poor Misguided Fool:
I don't work at KSLA!
Go get back on your meds or whatever helps you cope with the
stress & chaos that is KTBS.
Spreading garbage about KSLA???
Uh...so beating KTBS at 5,6 & 10pm is GARBAGE??? Sounds like you got your panties in a wad 'cuz you got beat. Take a chill pill, no one getting pissy about the news but you!! U can dish it but it seems ya can't take it. Like the man in the movie said: "You can't handle the Truth!".. Keep on drinkin' the Sirven kool aid... you'll wind up in a heap like they did in Guyana (figuratively speakin')
Happy New Year!!

 
At 2:39 PM, December 27, 2010, Anonymous Anonymous said...

You didn't answer me question...who won in the mornings and midday if you know so much?

 
At 6:56 PM, December 29, 2010, Anonymous Anonymous said...

LOL! It's funny to me that people argue over lame-o local stations. Who cares? Who watches local stations? Who watches local news? I could care less about the car wreck on I-20 or the fire in the vacant home in Queensboro. And guess what - you only have to tell me ONCE that it's going to rain tomorrow. Just ONCE!

And WHY 4pm news? Who the heck is watching at that time? Latch-key kids?

 
At 11:51 AM, December 30, 2010, Anonymous Anonymous said...

Why is everyone so scared to leave their name here? Or better yet, leave someone else's name?

 
At 6:41 AM, December 31, 2010, Blogger Tim Aly Fletcher said...

i ain't skeered to throw my name out here... now what's this i hear about:
Don't tempt us?
COSTS MORE
Oprah is going off
KTBS can't be beat!!


sounds great to me!! let's see some i.d. here, people!

we are in such a weird business... at such an odd time... which is why, i s'pose, i like this gig so much.

 
At 10:38 AM, December 31, 2010, Anonymous Anonymous said...

Syndicated shows come with a large amount of commercial barter. They cost the station almost nothing at all. The station can run one of those and send a lot of news staff home. So the person that said news costs more than syndicated programming is quite right. Those that disagree need to ask for permission to talk to your GM. Maybe he'll take a minute to explain it to you.

 
At 2:35 PM, December 31, 2010, Anonymous Paul Atreides said...

Nearly free programming with maybe ten minutes of local commercial inventory per hour or a little extra work out of your reporters and 20 minutes (or more) of local inventory? Which would you rather have? If you have already have the expense of a news department it might be better to have the hour all local.

 
At 9:39 PM, December 31, 2010, Anonymous Anonymous said...

It's not like the news staff is working all that much extra to essentially repeat a slightly updated noon-newscast or a preview of what's coming up at 5pm. Unless there's a bonifide update, all that's done is repeat the copy/video. And someone who's working 8-10 hrs on salary isn't getting paid any more to add another newscast. Syndie shows barter but they still cost in many cases and they are in "the expense column"... hourly wages are already factored. You zero syndie costs..you make bosses happy!! Maybe some basic accounting is in order for some here.

 
At 1:46 PM, January 01, 2011, Anonymous Anonymous said...

Most of you act like the larger markets don't have at least one station with a 4pm newscast.

 
At 9:41 PM, January 02, 2011, Anonymous Anonymous said...

Paul has a point, however what good is 2X local avails if the numbers don't support the CPM for a buyer? Syndicated programs may cost more but they can often bring in more eyeballs than a repeat of local news. (i.e. Wheel of Fortune)
Guess it all boils down to doing the math and comparing the two. Someone earlier posted the consideration that too much news programming may compete with the 5 & 6pm and possibly lower their shares further.

 
At 6:36 AM, January 03, 2011, Anonymous Paul Atreides said...

Won't know if the CPM will remain the same or change until after you launch the new 'cast. I recall these same arguments when stations started adding newscasts at 5:00 back in the mid 1980s.

 
At 7:59 PM, January 04, 2011, Anonymous Anonymous said...

Well the broadcast market was far diff back in 1980's. The S'port-Texarkana ADI was 52 & 55 (Nielsen/Arbitron designation) opposed to #82 (and shrinking) now; there was only 3,6,12 & PBS; cable was barely 20% penetration, only folks with satellite were Ham Radio Geeks. AND news was less feed & fluff and more journalism actually, had more than VOSOT & talking head.
Fact is, back then you could have an idiot run a station and still make money (KTAL was proof of that).

I'm sure the extra "news programs" will show positive cashflow 'cuz if they make any money at all, it will all be profit. How much is anyone's guess. I still think regurgitated newscasts will create viewer fatigue to a certain point and broadcasts will become ho-hum to viewers because of monotony.

 

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