Friday, February 08, 2008

KHBS-KHOG Telethon Raises More Than $60,000 For Arkansas Tornado Victims

40/29 News and the American Red Cross would like to thank everyone who helped raise more than $60,000 for Arkansas tornado victims. 40/29 kicked off its “Tornado Relief Telethon” during “40/29 News at 5pm” on Wednesday, February 6th and the phones started ringing right away.

“We were blown away by the community’s response.” Said Jim Prestwood, 40/29 President & General Manager. “Everyone really stepped up to help out in this effort.”

The telethon was scheduled to end after “40/29 News at 10pm”, but the phones didn’t stop ringing until nearly midnight. “We were still receiving donations long after the telethon ended.” Said Mike Courington, 40/29 News Director.

“It was so great to see our communities come together to help in such a desperate time of need. We’re so grateful for everyone’s generosity.” Said Ruthanne Hill, Executive Director of the Northwest Arkansas Chapter of the American Red Cross.

All of the money raised goes to help those affected by the deadly tornadoes that swept across Arkansas Tuesday evening.

39 Comments:

At 1:30 PM, February 08, 2008, Anonymous Anonymous said...

yea us! we will tell you how great we really are.

 
At 1:35 PM, February 08, 2008, Anonymous Anonymous said...

They raised so much money because everyone was watching them. If anyone happened to switch over from KNWA or KFSM they wouldn't have switched back. I even heard on the radio the day after and yesterday how people were confused why KFSM didn't do cut ins during the severe weather. Everyone agrees that 40/29 ruled that night and won quite a few viewers.

 
At 1:45 PM, February 08, 2008, Anonymous Anonymous said...

Hooray for us! Don't worry about thanking us - we are really good at patting ourselves on the back!

 
At 2:14 PM, February 08, 2008, Anonymous Anonymous said...

40/29 had the best coverage, and KNWA also did very well.

But I must also remind everyone that KFSM ran the SAME EXACT PACKAGE several times, word for word with the same standups and all!

How dare 5News rerun the exact package several times? That sure lost them viewers.

KFSM is unwatchable, and KNWA has its own personality viewers love because many get annoyed with the River Valley and Oklahoma stories 5 and 40 run.

 
At 2:24 PM, February 08, 2008, Anonymous Anonymous said...

For such a serious subject, it was an unfortunate choice of words to describe the reaction as being "blown away". A slip of the tongue, but an unfortunate choice of words.

 
At 3:14 PM, February 08, 2008, Anonymous Anonymous said...

yes, very poor choice of words. you would think after so many press releases about how great they think they are, they would be able to get it right. but then again, their reporter did say it was fortunate one person died. way to go barcaro!

 
At 5:34 PM, February 08, 2008, Anonymous Anonymous said...

it's good for local stations to do their part, but in all fairness, the tornadoes didn't touch down in the Fort Smith/Fayetteville market, they hit the Little Rock, Jonesboro and Memphis markets. everyone likes to beat up on KFSM, does that make them feel good?

 
At 5:37 PM, February 08, 2008, Anonymous Anonymous said...

You'd think that fancy stations like 40/29 and KNWA would be embarrassed to not be able to beat poor little KFSM. LOL Check the ratings . . .

 
At 5:50 PM, February 08, 2008, Anonymous Anonymous said...

Does it feel good to run stories that are wrong? They ran a story last night about a leprosy outbreak in NW Arkansas but the Arkansas Dept of Health says they and the doctors they spoke to were wrong. I guess KFSM didn't think to check with the Dept of Health first? WOW. Good job trying to start a panic.

 
At 6:04 PM, February 08, 2008, Anonymous Anonymous said...

I just saw that about the Leprosy! KFSM started a panic in NW Arkansas. Unbelievable.

 
At 6:05 PM, February 08, 2008, Anonymous Anonymous said...

And today they threw the Doctor under the bus, claiming the Health Department said it was important for "Doctors to get their facts straight".

 
At 6:07 PM, February 08, 2008, Anonymous Anonymous said...

Word is, their report lead to an "attack" on a couple of Marshallese residents. I hope that's not true.

 
At 6:09 PM, February 08, 2008, Anonymous Anonymous said...

Well, THV had the leprosy story at 5. So it's not true at all? They said 9 people have it up there.

 
At 6:17 PM, February 08, 2008, Anonymous Anonymous said...

9 people have it (Benton, Washington, and Sebastian counties) but the Dept of Health says they have been aware of those 9 cases for many months and they are being treated. They say there is no chance of an outbreak.

 
At 6:39 PM, February 08, 2008, Anonymous Anonymous said...

I for one thought it was classless for 5News to mention a specific nationality when talking about this made up "outbreak". Diseases don't know nationalities...they can attack anyone.

Either way, I'd bet money how this story went down. 5News probably talked with many doctors in town before finding ONE doctor who would talk about it on camera. Then, I bet they told that doctor to speak in generalities and not mention the outbreak. 5News has a history of pissing off people they interview.

Just weeks ago, they threw the Fort Smith PD under the bus. They allegedly asked the PIO to speak in generalities, and then threw in their own spin on some missing woman case, just like this outbreak!

And I'd like to remind everyone KFSM ran the same exact package, word for word several times in one day.

Things don't look good for KFSM, but due to known technicalities, I bet they'll kick butt in ratings again for February.

 
At 7:20 PM, February 08, 2008, Anonymous Anonymous said...

Does KFSM have a new news director or assistant news director in Fayetteville? Decisions like that would not have been made under the old leadership.

 
At 7:39 PM, February 08, 2008, Anonymous Anonymous said...

You can take political correctness a bit too far, you know. If there were an outbreak, and it had begun and was contained within the Marshallese population, that's part of the story. And if people are going to come to the U.S. to live, then they don't need to be bringing Third World diseases with them. There are treatments here that they can access.

 
At 8:21 PM, February 08, 2008, Anonymous Anonymous said...

SPRINGDALE - The medical community is warning the public: a leprosy outbreak in Springdale could blossom into an epidemic, if something isn't done soon

 
At 8:55 PM, February 08, 2008, Anonymous Anonymous said...

5 blew the whole thing out of proportion. KNWA reported on the leprosy cases months ago. There wasn't an epidemic then and there still isn't. They are putting anything and everything on their website to try and calm the situation. The fact is, they screwed the Marshaleese population in Springdale. Why go on one doctor's opinion? Isn't it our job to check out the facts of the story?

 
At 9:12 PM, February 08, 2008, Anonymous Anonymous said...

KFSM handled the situation with no class whatsoever. And why badmouth a doctor? The doc's soundbytes were not necessarily wrong. She just gave her opinion about an "outbreak" a TV station told her of. It's the voice track around the bytes that messed everything up! Not confirming the story screwed things more!

It's 5News' job to confirm these things with the health department BEFORE stories air, and it's worse for the doctor because I seriously doubt she made initial contact with the station to put the story out there.

Shame on you, 5News....shame on you!!!!

Can anyone update me on that 5News story about the missing woman in Fort Smith?

This should serve as a lesson for all the stations. If a reporter calls 10+ experts who don't know anything about the story, chances are it's a farce! This is a prime example of management pushing a story that doesn't exist because their neighbor or distant cousin said it's true.

Poor Mary, she probably told at least one person in that newsroom something like, "no one's confirming this." And when they found ONE doctor to talk about it, they ran with it. This is a big problem with small market news these days.

 
At 9:12 PM, February 08, 2008, Anonymous Anonymous said...

"SPRINGDALE - The medical community is warning the public: a leprosy outbreak in Springdale could blossom into an epidemic, if something isn't done soon

8:21 PM, February 08, 2008"

Yes, this is what KFSM reported. There is no leprosy outbreak in Springdale (there are 9 cases spread over 3 counties). The Arkansas Department of Health is upset at KFSM for airing a story full of 99% wrong or incredibly exaggerated information.

 
At 9:14 PM, February 08, 2008, Anonymous Anonymous said...

"it's good for local stations to do their part, but in all fairness, the tornadoes didn't touch down in the Fort Smith/Fayetteville market, they hit the Little Rock, Jonesboro and Memphis markets. everyone likes to beat up on KFSM, does that make them feel good?"

- Agreed. I know for a fact KFSM doesn't do severe cut in's for non-DMA counties. Is 40/29's signal even visible in Atkins? What about KNWA's?

That said, it was a huge story and 40/29 covered it best. It just didn't affect the Fayetteville/Fort Smith market directly.

 
At 9:17 PM, February 08, 2008, Anonymous Anonymous said...

What is going on at 5? It seems like they are running loose with no management. They keep making mistake after mistake. They really screwed the pooch on this one. Way to go Mary!

 
At 9:18 PM, February 08, 2008, Anonymous Anonymous said...

I also hear from a source close to the situation that the KFSM news director may lose his job. While this situation alone certainly is bad, it is the combination of what management considers a series of bad decisions, embarrassments, and losses to the competition that will cost the news director (as well as the Fort Smith Assistant ND and possibly their Fayetteville ND) his jobs.

 
At 9:20 PM, February 08, 2008, Anonymous Anonymous said...

Atkins is not in our viewing area, but many of our viewers have family members and friends in Atkins.

In addition, the tornado was a huge national story that is still a lead on CNN and MSNBC.

The viewing area argument is ridiculous! I suppose we shouldn't send reporters on the campaign trail either if the candidate isn't campaigning in our area.

5News dropped the ball on a huge national story that's less than 2 hours driving distance. But then again, it sure saves resources to run the same package (word for word) at least 5 times within 24 hours!

 
At 9:41 PM, February 08, 2008, Anonymous Anonymous said...

The original leprosy was removed from 5's website. Did anyone save it?

 
At 9:47 PM, February 08, 2008, Anonymous Anonymous said...

5 has no satellite truck, they couldn't have gone live if they wanted to.

It was Little Rock's Market.

5 and KNWA don't send reporters to New Hampshire and Iowa like you do at 40/29.

Congrats 40, you covered it well. Toot your horn and run your promos. Unless it hits the Fayetteville/Fort Smith market don't expect 5 or KNWA to cover it like it's a local story.

 
At 10:10 PM, February 08, 2008, Anonymous Anonymous said...

Did anyone else see 40/29 and KNWA correcting Mary's story for her?

 
At 10:27 PM, February 08, 2008, Anonymous Anonymous said...

Can't find the story on THV's website, either, but they had it on the air at 5PM.

 
At 10:40 PM, February 08, 2008, Anonymous Anonymous said...

Leprosy report lives on YouTube!

http://youtube.com/watch?v=3nexwbL4xMY

 
At 11:24 PM, February 08, 2008, Anonymous Anonymous said...

HAHA! Thats funny!

OOPS!

 
At 1:04 AM, February 10, 2008, Anonymous Anonymous said...

Back to the original topic, is it just me, or did anyone else grimace a little when they read the GM's comment about being "blown away" by the community response?

I'm sure it wasn't intentional, but ouch!

 
At 5:19 PM, February 10, 2008, Anonymous Anonymous said...

It would be like Van sending out a release saying "The Leprosy scare has 5News falling apart".

 
At 6:28 PM, February 10, 2008, Anonymous Anonymous said...

"Blown away?"

What class.

 
At 7:40 PM, February 10, 2008, Anonymous Anonymous said...

Just remember, the viewers focus on the good of 60,000 dollars, not on word choice; give them credit for putting something together in such a short amount of time.

 
At 11:05 PM, February 10, 2008, Anonymous Anonymous said...

I applaud stations for helping out in such situations, but honestly sending a press release out about it seems a bit sleazy to me. Raising the money is helping people who need it. Bragging about it is exploiting them.

On the other hand, we are in the exploitation business.

 
At 11:17 PM, February 10, 2008, Anonymous Anonymous said...

Of course people do want to know how much total money was raised...

 
At 7:12 PM, February 11, 2008, Anonymous Anonymous said...

If the money raised was in the form of pledges, you can forget about at least 30 percent.

 
At 12:44 PM, February 12, 2008, Anonymous Anonymous said...

According to the Red Cross, that $60k was from credit card donations. They haven't even tallied the amount from checks or other pledges.

 

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