Monday, May 07, 2007

NWA: How they Fared in February

From the Northwest Arkansas Business Journal:

5p 6p 10p

KFSM 7.8/ 7.2/ 6.0
KHOG 9.1/ 9.2/ 7.0
KNWA 4.0/ 4.8/ 8.8

41 Comments:

At 11:08 PM, May 07, 2007, Anonymous Anonymous said...

That really surprises me. Looks like there is not a dominate news channel. I was always under the impression that KHOG was running way with it. They appear to be the overall leader but NBC beats them in the most important slot and KFSM is a lot closer than expected.

 
At 11:19 PM, May 07, 2007, Anonymous Anonymous said...

How can KNWA have the worst prime lead in and jump from number 3 at 6p all the way to number 1? 5 looks pretty good to be a Ft. Smith centered station. I bet the new owners feel good about this and will continue the push to where the growth is in the northern counties. Makes sense why they would leave like the other two.

 
At 11:40 PM, May 07, 2007, Anonymous Anonymous said...

What did KNWA have at ten last book? I was shocked to see them leading at ten with an 8.8

 
At 12:24 AM, May 08, 2007, Anonymous Anonymous said...

This seems like hogwash to me.

 
At 1:41 AM, May 08, 2007, Anonymous Anonymous said...

KNWA news department has only been around since 2000.God knows how long KHBS-KHOG and KFSM has been around.KNWA's only last effort to make local news work was to move to NWA.I will have you know KHBS-KHOG and KFSM has been serving the whole market at least 20 yrs and their well established.It was just a fact that NBC 24/51 couldnt compete with 2 well established stations that cover the whole market that have been 20 plus years.I will have you know Fort Smith is growing and Northwest Arkansas isnt the only area of the Natural State is growing.Their are houses going up every where in Fort Smith too.I just can't stand it when people put us down,because Northwest Arkansas isn't perfect.

 
At 8:21 AM, May 08, 2007, Anonymous Anonymous said...

You're right. NWA is not perfect, but it's sure as hell a lot better than the River Valley. NWA is where the business and housing growth is. Ft. Smith is growing as well but not even close to the rate at which Benton and Washington counties are. I think the Ft. Smith crowd just suffers from an inferiority complex and they take every opportunity to deride the economic boom up north.

In 10 years there won't be anyone blind enough to still claim the River Valley is on the same footing as the NWA area. Including KFSM and KHBS.

 
At 11:51 AM, May 08, 2007, Anonymous Anonymous said...

I would love to see the areawide ratings instead of just 2 counties.

 
At 12:33 PM, May 08, 2007, Anonymous Anonymous said...

The numbers looked like this in November as well. One last time...KFSM dominates the RV! KNWA is developing into the leader for NWA. KHBS/KHOG is standing at the fence deciding which way to go. Now with new owners with finacial ties to NWA, KFSM will start a strong push up north. However, their audience base is still in the RV so they can't just jump ship. Look at the difference in % of population in these two counties to the DMA now compared to "your" 20 years ago. It's called being able to change with the market. I honestly think KNWA over-reacted, KFSM under-reacted and KHBS is frozen and can't make a decision.

 
At 1:24 PM, May 08, 2007, Blogger Banj said...

Looks like diary discrepancies to me.

 
At 1:25 PM, May 08, 2007, Anonymous Anonymous said...

It's just because he doesn't have a third leg like the chicken does.

 
At 3:01 PM, May 08, 2007, Anonymous Anonymous said...

Why do you people keep saying KFSM is moving to NWA? Do you actually think they will spend the money to move KFSM up there? ROFL!!!!!!

 
At 5:49 PM, May 08, 2007, Anonymous Anonymous said...

These numbers are only for Washington and Benton Counties, not for the entire market. They don't even include the entire metro. Half of the books in the market fall in the River Valley and they aren't reflected in these numbers.

 
At 6:45 PM, May 08, 2007, Anonymous Anonymous said...

Who bought the most ads in the mag?

 
At 8:05 PM, May 08, 2007, Anonymous Anonymous said...

I guess people are soooo paranoid of KNWA that they can't believe the numbers. It happens and did, so get over it or get into it!

 
At 9:01 PM, May 08, 2007, Anonymous Anonymous said...

I don't have any problem with the numbers as shown here. But to imply they reflect the market as a whole is ridiculous. There is more to this market than two counties.

 
At 10:01 PM, May 08, 2007, Anonymous Anonymous said...

No oneis saying they are the entire market. Earlier poster even said that KFSM is the power in the RV. The only thing this says is KNWA is #1 at 10p in NWA. My gosh give them that. It has nothing to do with diary placement.

 
At 10:46 PM, May 08, 2007, Anonymous Anonymous said...

Here is what I imply. KFSM is about to go through huge change! What that will be no one knows. What we do know is that the new owners will make some big changes. How do we know this? Well lt's start with history tells us that is what happens. Anytime ownership changes the new group always says things are running prety good and that they don't expect a lot to change. Guess what? A few weeks later the axe falls. What do you know? That's exactly what happened. We also know the new owners have ties to NWA andknow that's where the future is. Investors gamble on the future. You draw your own conclusions but I'm implying that we are about to see some high end management changes and the new head will begin the move north. It might be slow because of their viewer base in RV but get ready it's coming.

 
At 10:56 PM, May 08, 2007, Anonymous Anonymous said...

Nice spelling!! You can't write but I agree with what you said.

 
At 10:58 PM, May 08, 2007, Anonymous Anonymous said...

Oh I forgot to say that I'm the last person that should be a critic of how someone spells or writes.

 
At 11:15 PM, May 08, 2007, Anonymous Anonymous said...

Hey Jethro, what do all these numbers mean? Me and Ellie Mae cain't figure 'em out. Ha, ha! Hillbillies! LOL!

 
At 11:27 PM, May 08, 2007, Anonymous Anonymous said...

All of you "WORLD CHURCH OF THE CREATOR "jerks on this blog page will get a suprise.
(Just stay tuned)

 
At 8:11 AM, May 09, 2007, Anonymous Anonymous said...

Why hasn't anybody ever brought up the suggestion of just splitting the damned market? Sure, you'd get two really small markets, but at least they'd be easier to run...

 
At 9:55 AM, May 09, 2007, Blogger Banj said...

Who bought KFSM?

 
At 10:01 AM, May 09, 2007, Blogger Banj said...

Never mind. Local TV LLC. Got it.

 
At 4:12 PM, May 10, 2007, Anonymous Anonymous said...

Wait a minute - these numbers don't match what Mr. Prestwood made up back in April! What gives???

40/29 Touts February Book Results

40/29 News (KHBS/KHOG-TV) continues to dominate news ratings in Northwest Arkansas, according to the latest Nielsen survey.

“40/29 beats the combined household ratings of KFSM and KNWA in most newscasts. KHOG was the first station to cover Northwest Arkansas, and we remain the news leader,” said Jim Prestwood, President/General Manager of 40/29 News. “We do our best to provide strong news and weather coverage, and we’re gratified the viewers of Northwest Arkansas respond to it.”

Mr. Prestwood, describes the station’s commitment: “40/29 News is the leading destination for local TV news in Northwest Arkansas, and our website, 4029TV.com, is the number 1 local TV website. Our mission is to serve our viewers with live, local, late breaking coverage in every newscast, and to serve our advertisers by delivering an audience they simply can’t find anywhere else.”


Monday-Friday: Early Morning (5:30-7AM) Local News
Station HH Rating Local News Share
KHBS-KHOG-TV (ABC) 5.6 57.7
KFSM-TV (CBS) 3.5 36.1
KNWA-TV (NBC) 0.6 16.2

Monday-Friday: Evening News Household Ratings
Station 5p Rating 6p Rating 10p Rating Evening Share
KHOG-TV (ABC) 11.8 12.4 9.7 46.8
KFSM-TV (CBS) 7.8 7.2 6.0 29.0
KNWA-TV (NBC) 4.0 4.8 8.8 24.2

 
At 6:25 PM, May 10, 2007, Anonymous Anonymous said...

Not only do we have a problem with how the numbers are measured but now we have to wonder how they are being reported.

 
At 8:40 PM, May 10, 2007, Anonymous Anonymous said...

i would think that the business journal would be more correct than a general manager.

 
At 10:36 PM, May 10, 2007, Anonymous Anonymous said...

well yea! I would think the GM of a specific station might be a little bias don't you?

 
At 11:02 PM, May 10, 2007, Anonymous Anonymous said...

It's all in how you choose to look at the information. Mr. P I'm sure was using the numbers that would make his station look the best like I'm sure we all would if we were in that position.

 
At 4:35 PM, May 11, 2007, Anonymous Anonymous said...

The point is, as long as the numbers are done by diary, we'll never really get a true measure on who's leading what. The current system is all we've got, but it's far, far from an accurate representation.

 
At 10:36 PM, May 12, 2007, Anonymous Anonymous said...

>>well yea! I would think the GM of a specific station might be a little bias don't you?<<

Actually, Prestwood's numbers were right because they included all of NWA. The ones in the Biz Journal left out Madison County which is part of NWA. In other words, the Journal slants its numbers to make KNWA look better.

 
At 11:54 AM, May 13, 2007, Anonymous Anonymous said...

That's how it's reported. The Biz Journal uses numbers reported by call letters. Prestwood's are counties added together. You are incorrect with your thought. It probably should be measured with just Washington and Benton county since that's where the bulk of people are. The other two have more animals than people. I don't know Biz Journal's polotics but if you read past articles you will see they are for sure not biased towards KNWA. They have attacked them several times. If anything they are 40/29 fans.

 
At 4:37 PM, May 13, 2007, Anonymous Anonymous said...

Uh no, that's not how it is reported. Nielson breaks out the NWA ad zone as Washington, Benton and Madison Counties. Like it or not, Madison is part of it.

As for reporting by call letters, you aren't making sense. Nielsen tabulates numbers from each county, weights them as necessary and combines them to come up with their ratings.

 
At 10:02 PM, May 13, 2007, Anonymous Anonymous said...

That's what the Biz reported. Washington,Benton and Madison. Where are you getting confused?

 
At 10:05 PM, May 13, 2007, Anonymous Anonymous said...

NWA area should be counted as KHOG,KNWA,KFSM. The problem is when you start doing math that makes your station look good by trying to add plus or subtract the plus from your call letters. By the way, what station do DBS viewers get that are in NWA from each station?

 
At 1:48 PM, May 14, 2007, Anonymous Anonymous said...

KFSM viewers get KFSM. 40/29 viewers in NWA get KHBS instead of KHOG. Satellite picks up the Fort Smith signals, so if someone in NWA is watching 40/29 on satellite, they are seeing KHBS out of Fort Smith instead of KHOG out of NWA. I don't work for 40/29, but I don't blame Prestwood for counting the KHBS viewership up there.

 
At 4:01 PM, May 15, 2007, Anonymous Anonymous said...

I don't blame him either and I would too but that is a bias way to look at it if you don't work there.

 
At 9:35 PM, May 15, 2007, Anonymous Anonymous said...

How is it biased for him to want all of the viewers in NWA counted in the NWA ratings? Whether they watch 40 or 29, they are still watching 40/29.

If anything, it would be biased if they weren't counted.

 
At 2:44 PM, May 16, 2007, Anonymous Anonymous said...

Wrong!! Viewers are counted for one reason only and that is to put a value on ad rates. If they are counting viwers that can't see the ad run because of DBS then that is being bias and misleading.

 
At 3:30 PM, May 16, 2007, Anonymous Anonymous said...

No offense intended, but Nielsen does not yet measure ad ratings.

I understand your thoughts, but Nielsen doesn't agree (for now, at least).

 
At 6:40 PM, May 16, 2007, Anonymous Anonymous said...

And all the station breaks and program switching is done at KARK. That kinda makes it a LR station from where I sit.

 

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