KHBS/KHOG Touts Ratings Dominance in NWA

From a KHBS/KHOG Press Release:

40/29 News (KHBS/KHOG-TV) continues to dominate news ratings in Northwest Arkansas, according to the latest Nielsen survey.

“40/29 beats the household ratings of KFSM and KNWA in most newscasts. KHOG was the first station to cover Northwest Arkansas, and we remain the news leader,” said Jim Prestwood, President/General Manager of 40/29 News. “We are looking forward to our upcoming expansion to Rogers and providing even better coverage for this dynamic area.”

Mr. Prestwood, describes the station’s commitment: “40/29 News is the leading destination for local TV news in Northwest Arkansas, and our website, 4029TV.com, is the number 1 local TV website. Our mission is to serve our viewers with live, local, late breaking coverage in every newscast, and to serve our advertisers by delivering an audience they simply can’t find anywhere else. And with our new studios, we will be the only station with newsrooms in Fayetteville, Rogers and Fort Smith.”

May 2007 ratings for Northwest Arkansas (Washington, Benton and Madison counties) are from a special report published by Nielsen Media Research. The rating is the percentage of all 148,840 TV households in the 3-county area that are watching a particular newscast, and the share is a percentage of all local news viewers. Local news share for households delivered as follows:

Monday-Friday: Early Morning (6-7AM) Local News

Station HH Rating Local News Share

KHBS-KHOG (ABC) 3.9 40.2

KFSM-TV (CBS) 3.4 35.0

KNWA-TV (NBC) 2.4 24.7



Monday-Friday: Evening News Household Ratings

Station 5p Rating 6p Rating 10p Rating Evening Share

KHBS-KHOG (ABC) 7.7 10.1 10.4 43.6

KFSM-TV (CBS) 8.4 6.5 6.1 32.5

KNWA-TV (NBC) 5.7 3.7 6.0 23.8