Friday, December 22, 2006

November Book- Little Rock Numbers

Arkansas Business.com has the Little Rock market numbers from November: Below are highlights from the article:

> The dead heat at 10 p.m. is virtually unchanged from the November 2005 book in the broad designated market area household ratings and shares shuffle, with both stations showing an 11 rating and 24 share. KARK-TV, Channel 4, pulled a 6 rating and 12 share at 10 p.m.

> KATV, owned by Allbritton Communications Co., is making a battle out of the 6 a.m. newscast by pulling a 7 rating and 25 share, compared with KTHV’s 7 rating and 27 share. Nexstar Broadcasting Group-owned KARK pulled a 1 rating and 7 share at 5 a.m. and a 3 rating and 12 share at 6 a.m.

> But the NBC affiliate again dominates the lunch hour with an 8 rating and 27 share, while KTHV and KATV combine for slightly more than half of KARK’s stronghold at noon.
KATV continues to hold onto its 5 p.m. and 6 p.m. wins with a 13 rating and 28 share, and a 17 rating and 31 share, at those respective hours. KARK is strong at 5 p.m. with a 10 rating and 21 share. KTHV, fighting off a poor 4 p.m. lead-in, saw a 6 rating and 14 share at 5 p.m. and grew to an 8 rating and 14 share at 6 p.m., surpassing KARK for second.

> KLRT-TV, Channel 16, posted a 4 rating and 7 share at 9 p.m. Departing News Director Michael Fabac said the newscast also grew in key 18-49 and 25-54 audience demographics.

31 Comments:

At 9:21 PM, December 22, 2006, Anonymous Anonymous said...

Same old thing. Guess THV's great idea was a little scrambled for the audience. 7 still the player in HH and older demos. 11 back in the am and 4 at noon and starting to get closer to 7 at 5pm. Is it just one book and not enough time to get all the changes out and understood to viewers? My guess long term is 7 slips in demos, 11 takes sold lead at 10pm and 4 becomes the dominate player in am once 11 starts retiring anchors.

 
At 9:32 PM, December 22, 2006, Anonymous Anonymous said...

Gee..sounds like betting on sweeps numbers could be all the rage in the next few years! I've got $20 on 11 in the morning...$50 on 7 at night...and $1,000 on the fact that anyone that gives a crap about the future of the numbers has no life!

 
At 9:41 PM, December 22, 2006, Anonymous Anonymous said...

Exactly, given the fact that Neilsen's sampling formula is a joke. Poor advertisers need to wake up and demand more accountability from their sales people. Lies, all Lies, I tell ya'

 
At 4:43 AM, December 23, 2006, Anonymous Anonymous said...

I find it so funny that the owner of this blog once again failed to mention the morning show numbers.

Stability and new ideas are apparently a good hold for viewers in the morning -- especially when you don't beg people for cereal for 20 days straight!

But was it bribery? What -didn't- BJ give away?

 
At 10:02 AM, December 23, 2006, Blogger DCG said...

hey 4:43am...R-E-A-D the blog entry again. The morning show numbers are there. R-E-A-D!

 
At 11:17 AM, December 23, 2006, Anonymous Anonymous said...

trends - people - trends -- you have to look at the entire picture and it not's good for KTHV. Ask your sales people why buyers look at a book to book comparison. Quit spinning it and gives us the cold hard facts, especially in the a.m.

 
At 11:29 AM, December 23, 2006, Anonymous Anonymous said...

The numbers listed mean nothing unless we can see the numbers from November 2005. That way we can see who's up and who's down in the ratings. Demos would really be nice considering that's what advertisers are interested in.

 
At 1:36 PM, December 23, 2006, Anonymous Anonymous said...

DCG, don't let 'em give you any crap. You've got a fine website. They bitch because they know they can, and they love to do it. It's free therapy. Keep it coming!

 
At 4:19 PM, December 23, 2006, Anonymous Anonymous said...

Demo numbers are totally different from hhs. Here is the low down from advances:

THV KATV KARK
5am
W25-54 4 2 -
P25-54 4 1 -
6am
W25-54 7 4 2
P25-54 6 4 2
5pm
W25-54 5 6 3
P25-54 5 5 3
6pm
W25-54 7 9 4
P25-54 6 8 3
10pm
W25-54 10 8 4
P25-54 8 7 4

These are what advertisers want. This is where the station makes money. Nobody asks for HH #s when buying advertising. When you break it down to these demos, it tells you that a huge hh rating, and a much lower demo rating equal a big 55+ audience. The cash cows for THV are the morning show and 10pm. The cash cows for 7 is their 5pm and 6pm news. 4 is in third in all newscasts (in these important demos), which I don't get because they are doing a good job.

There are the demos for those asking. Not bashing anyone, just posting facts. Others will bash enough.

 
At 4:22 PM, December 23, 2006, Anonymous Anonymous said...

Oops, that didn't publish good. The first # after the demo is THV, then KATV, then KARK. Sorry.

 
At 3:04 PM, December 24, 2006, Anonymous Anonymous said...

Michael fabac needed to be out of thir along time ago,he is very eviel.
I could probably do a better job than michael and run around with my gear.

 
At 9:01 PM, December 24, 2006, Anonymous Anonymous said...

Who is this idiot?

 
At 5:14 PM, December 25, 2006, Anonymous Anonymous said...

I find the channel 4 numbers very surprising. Especially the revamped morning show. It's much better. I guess it takes time for viewers to notice and change habit.

 
At 2:00 PM, December 26, 2006, Anonymous Anonymous said...

Anyone have the year to year? I bet that shows better results for KARK

 
At 3:49 PM, December 26, 2006, Anonymous Anonymous said...

Numbers doesn't matter to KARK.

 
At 4:39 PM, December 26, 2006, Anonymous Anonymous said...

Looks to me like 7 is the show to watch in the morning. They won the July book, and according to the AB article they're in a virtual tie with 11. Robin, BJ and Tom? No thanks! Would much rather look at Jason Harper and Beth Hunt in the mornings anyday!!

 
At 9:28 AM, December 27, 2006, Anonymous Anonymous said...

Thanks KATV for giving yourself a plug in the morning. No, you are not tied with THV in the morning. THV has a much higher rating in the important demos, and that tells you old people are watching your morning show. I have been a THV morning watcher for years. And yes, I would take BJ, Robyn and Tom ANYDAY over any other morning anchors. Be careful what you brag about, or who you bash. You may get a big serving of humble pie.

 
At 11:34 AM, December 27, 2006, Anonymous Anonymous said...

Thanks for your plug as well. Same old story, KATV is winning and every one else is jealous.

 
At 12:30 PM, December 27, 2006, Anonymous Anonymous said...

Thanks for your plug as well. Same old story, KATV is winning and every one else is jealous.

How's your market share in revenue? If you're winning, then why is KTHV out selling you?

 
At 4:41 PM, December 27, 2006, Anonymous Anonymous said...

Uh, KATV is not winning in the morning. The only morning anchors who get bashed on here are BJ, Robyn and Tom, and they have dominated for 5 years. So who is the jealous one? They don't get on this blog and bash the other anchors from other stations. It's called class. What goes around comes around. I agree with the humble pie blogger.

 
At 5:13 PM, December 27, 2006, Anonymous Anonymous said...

Looks like a battle in the mornings! Both shows are good. I watch 11, but management there can't be happy about how much 7 has jumped.

 
At 7:29 PM, December 27, 2006, Anonymous Anonymous said...

What is really the measure of success is what is your market rev compared to your audience share. In other words for the "slow"...Fox is the winner. Rev minus expense equals what goes in the bank.

 
At 8:34 PM, December 27, 2006, Anonymous Anonymous said...

Wow, do these numbers really mean so little that even Fox can claim they won?

 
At 9:31 PM, December 27, 2006, Anonymous Anonymous said...

Face it we all work for Corps! Bottom line is what matters. Not ratings, not anchors or how they look on air. It's about the bank statement. It's business not anything else.

 
At 7:23 AM, December 28, 2006, Anonymous Anonymous said...

Either produce, or they (The Corporation) will find someone that will.

Sounds like a Grisham novel - "The Corporation"

Bottom line is ALL that matters to them!

 
At 7:33 AM, December 28, 2006, Anonymous Anonymous said...

Three points:
It does look like THV is still leading in the morning.

It does look like KARK held their ground in some areas, and gained some in some areas.

The "revenue" remark is true. All stations have an audience, who can turn the most dollars on that audience is the winner. So if your revenue share exceeds your audience share, that station wins. Advertisers are notorious for giving "big" dollars to lower ranked stations. The numbers do drive revenue, but at the end of the day, it's the revenue that has to stand alone, whether your numbers are there or not.

 
At 7:27 PM, December 28, 2006, Anonymous Anonymous said...

That last poster would have to agree then that Fox #1, KARK #2, KATV #3 and THV #4.

 
At 2:44 PM, December 31, 2006, Anonymous Anonymous said...

The only thing the numbers affect is how much leverage station ad salesmen have in negotiating a price for commercial air time. Ratings hold no significance for the average person. And businesses who advertise on a third-rated broadcast are still reaching tons of potential customers.

So-and-so is only third place. Big deal. Everyone is making money. Don't feel sorry for KARK or KTHV, or FOX for that matter. They're doing just fine.

 
At 12:27 AM, January 01, 2007, Anonymous Anonymous said...

That is the best point that I have read on this blog in a long time!! Just as a reminder...there are more Kia's sold than there are Caddy's. In both number of units and total dollars. Being number one is in the eye of the beholder.

 
At 11:58 AM, January 01, 2007, Anonymous Anonymous said...

It doesn't as if KARK's morning show is doing very much.

All those fireworks at its launch turned out to be duds.

Too bad.

Good people there. I'm sure KARK will look to shake things up again in the AM. Time will tell.

 
At 12:37 PM, January 02, 2007, Anonymous Anonymous said...

Fire Houston Nutt!

 

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