November Book- Little Rock Numbers
Arkansas Business.com has the Little Rock market numbers from November: Below are highlights from the article:
> The dead heat at 10 p.m. is virtually unchanged from the November 2005 book in the broad designated market area household ratings and shares shuffle, with both stations showing an 11 rating and 24 share. KARK-TV, Channel 4, pulled a 6 rating and 12 share at 10 p.m.
> KATV, owned by Allbritton Communications Co., is making a battle out of the 6 a.m. newscast by pulling a 7 rating and 25 share, compared with KTHV’s 7 rating and 27 share. Nexstar Broadcasting Group-owned KARK pulled a 1 rating and 7 share at 5 a.m. and a 3 rating and 12 share at 6 a.m.
> But the NBC affiliate again dominates the lunch hour with an 8 rating and 27 share, while KTHV and KATV combine for slightly more than half of KARK’s stronghold at noon.
KATV continues to hold onto its 5 p.m. and 6 p.m. wins with a 13 rating and 28 share, and a 17 rating and 31 share, at those respective hours. KARK is strong at 5 p.m. with a 10 rating and 21 share. KTHV, fighting off a poor 4 p.m. lead-in, saw a 6 rating and 14 share at 5 p.m. and grew to an 8 rating and 14 share at 6 p.m., surpassing KARK for second.
> KLRT-TV, Channel 16, posted a 4 rating and 7 share at 9 p.m. Departing News Director Michael Fabac said the newscast also grew in key 18-49 and 25-54 audience demographics.