Thursday, July 27, 2006

KTHV Number One in Nation in Big Brother Streaming Test

CBS conducts a test with affiliates testing Big Brother streaming on
sites...

KTHV #1 in nation in Big Brother Streaming Test beating LA and DC
markets.

Four (4) Gannett stations in the CBS Top 10 for the Big Brother affiliate test. KTHV #1 & WLTX #2. WMAZ #6 & WFMY #10. WUSA #17 & WTSP #26. 40 stations participating. Our six (6) affiliates (15% of sample group) are responsible for 28% of all referrals in this latest report.


Source: Gannet Press Release

26 Comments:

At 10:24 PM, July 27, 2006, Anonymous Anonymous said...

1. What are the "actual numbers?"
2. Check the IP addresses and see how many belong to the employees at KTHV.

Remember this comes from the people who say they are "viewed" more times than AOL and MSN in the local market.

It's certainly a stretch to say they beat out LA and DC on a national streaming test. I smell sh&* in the woodpile.

 
At 8:01 AM, July 28, 2006, Anonymous Anonymous said...

Of course you do!

Jealousy is a bad thing!

 
At 9:35 AM, July 28, 2006, Anonymous Anonymous said...

ummmm - maybe it's because places like LA and DC actually have other things to do?

People are actually out living thier lives rather than sitting around watching other people live on TV?

 
At 11:38 AM, July 28, 2006, Anonymous Anonymous said...

It's not jealousy. It's called questioning your sources. Show the numbers! It's accountability stupid. Why should we expect anything less? The delusional thinking at KTHV is that you can throw any information out there and people will believe/buy it. Contrary to your belief, there are more intelligent people who live outside the confines of 720 Izard. DON'T DRINK THE KOOLAID!

 
At 12:05 PM, July 28, 2006, Anonymous Anonymous said...

This information was not created or sent by KTHV. It came directly from CBS with a rundown of all stations that are running the streams. It is there in black & white. KTHV is #1 on the list. I am a client of the station and saw the email from CBS and the attached sheet.

 
At 12:53 PM, July 28, 2006, Anonymous Anonymous said...

Have to love that F5 button.

Or, is there a former Razorback on the show this year and Craig O'Neill is looking for something to make him relevant again?

 
At 2:00 PM, July 28, 2006, Anonymous Anonymous said...

CBS sent you the press release or KTHV Sales?
#1 based on what? Where are the numbers?

 
At 3:37 PM, July 28, 2006, Anonymous Anonymous said...

Heck, even if THV'ers were the ones providing the clicks...it still has to be 30 minutes of viewing based against stops. There's not enough time in the day or computers there to affect the numbers...at least to the point that KATV stuffed the ballots in the "Best Of".

 
At 3:41 PM, July 28, 2006, Anonymous Anonymous said...

I'm guessing this is not an indexed number but actual streams...Little Rock indexes #1 in the nation for CBS in prime divided against the market size. Can someone from THV put the numbers up or maybe just the top ten or whatever....?

 
At 4:05 PM, July 28, 2006, Anonymous Anonymous said...

I haven't seen any proof, but why would anyone doubt something like this. KTHV wouldn't be getting ahead of anyone by posting something like this if it weren't true...A way to get ahead?...sending false info to a pointless blog site. Come on.

What is this kool-aid they drink at THV? Isn't it a bourbon at 7 and baby formula at 4?

 
At 4:44 PM, July 28, 2006, Anonymous Anonymous said...

No way - the viewers of Arkansas have no higher tastes than watching overgrown children (who for some reason have nothing better to do than to) live in a fake house to win money. Gee, we wonder what the effects of our lax state education system are! Ugh.

 
At 2:20 PM, July 29, 2006, Anonymous Anonymous said...

OK here is a point that you all at KATV and KARK are missing.....People now go to the internet to watch tv, get their news, and entertainment.

THV and FOX16 realize this and have made a huge push to get their products on the net.

Over 64% of Arkansas has high speed internet access. There is no more appointment tv. They get their information when and how they want too.

For the folks at 4 and 7 you need to get your owners to realize the new generation doesn't care WHAT YOU GUYS USED TO BE!

You better wake up before it's to late!

And if you want to talk about drinking the Kool Aid you might first want to look at your glass.

 
At 8:36 PM, July 29, 2006, Anonymous Anonymous said...

WRONG - Prove your 64% number

If you really believe the majority of television viewers are going online to read local news, then you're sadly mistaken.

 
At 7:44 AM, July 31, 2006, Anonymous Anonymous said...

the numbers are not indexes(sp) it's the actual number of streams a local market gets.

 
At 9:52 AM, July 31, 2006, Anonymous Anonymous said...

WRONG - Prove your 64% number

If you really believe the majority of television viewers are going online to read local news, then you're sadly mistaken.


The viewers are gaining the upperhand. The days of making them wait to 5, 6, or 10 are over. They can get their information whenever they want. And this will soon be the case for programming as well. The days of holding stories for the traditional newscasts is coming to an end.

You don't have to believe me, just keep doing the same old thing. Your younger demos are already all but gone, soon they'll all be on the web and you'll be selling Gold Bond Medicated Powder to the 54 to dead crowd, because that will be the only viewers you ahve.

 
At 10:25 AM, July 31, 2006, Anonymous Anonymous said...

Sounds like there should be concerns from a revenue standpoint. It will be a long time before you get $800-$1000 for a prime spot online.

 
At 11:29 AM, July 31, 2006, Anonymous Anonymous said...

It call comes down to cost per thousand impressions. The reason prime costs so much is because of the number of viewers. It's all based on a cost per point basis, so there will banner ads that easily make more the 800-1000 bucks. You just have to start selling and promoting the web.

 
At 11:39 AM, July 31, 2006, Anonymous Anonymous said...

Prove the 64%...Easy Nielsen.

You just don't get it and that is why you will be left in the dust.

People are moving to the web and that's a fact.

 
At 3:51 PM, July 31, 2006, Anonymous Anonymous said...

You just don't get it and that is why you will be left in the dust.

People are moving to the web and that's a fact.


And with a whooping 3,000 hits (what are your numbers for unique visits) you're proving they're not coming to your web.

 
At 5:17 PM, July 31, 2006, Anonymous Anonymous said...

And you would believe what Neilsen says? Oh excuse me, you sell your crap based on their formula. I forget you don't care what response the client gets. Just sell it and forget it. Your 64% number is still way off. Poor thing.

 
At 5:19 PM, July 31, 2006, Anonymous Anonymous said...

Yeah, give us your unique visitors. Then take the rate and divide it by the unique visitors. Not a cpm I would be proud of. (or do you even get a 1000 visitors? doubtful) But you don't tell the client that do you?

 
At 5:09 PM, August 01, 2006, Anonymous Anonymous said...

Let me preface this: Yes, I work in television - NO I do not work at KTHV. Now why is it so hard to believe that more Central Arkansans watched the streams than any other market? Big Brother is hugely popular around here and it just happens to air on KTHV by default because it is a CBS show. I don't believe the article claims that KTHV themselves pulled off some extraordinary feat. Seems like it was merely pointing out that, of Big Brother viewers watching the streams, the highest numbers per capita came from central Arkansas where the watch Big Brother on KTHV. What exactly is the conspiracy theory?

 
At 9:46 PM, August 01, 2006, Anonymous Anonymous said...

The issue to date is that no one has offered any proof in numbers that this is accurate. There is no conspiracy theory. Just show us the numbers compared to DC and LA. If you were a client buying this B.S., I would hope you would want to see them as well.

 
At 9:52 PM, August 01, 2006, Anonymous Anonymous said...

http://photos1.blogger.com/blogger/1561/759/1600/bullshit.3.jpg

 
At 12:13 AM, August 02, 2006, Anonymous Anonymous said...

sounds like posting the numbers wouldn't be good enough for you. You'd then question the source as you are doing now. The source is
CBS. KTHV was #3 in week 1 with around 600 streams...week 2, just under 1600 streams, balanced against stops. Why take it as brag...? I don't believe it was meant that way. (to stomp anyone) It's really good for the market as a whole...but could it really ever be seen in that light on this degratory thread? web is tv.

 
At 8:33 PM, August 12, 2006, Anonymous Anonymous said...

I got a better idea let's blow up KATV 7 and wipe them off the map!

 

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