Friday, July 14, 2006

KNWA-TV/KFTA-TV Promotes From Within for New Razorback Nation Anchor, ALSO Names New Met

Source: KNWA-TV/KFTA-TV Press Release KNWA-TV / KFTA-TV today announced the promotion of Derek Ruscin from Weekend Weather Anchor / News Photographer to full-time Sports Reporter for KNWA Northwest Arkansas News. At the same time the station named Dan Ashley as the new Weekend Meteorologist. The announcement was made by Blake Russell, Vice President and General Manager of the television stations.

“As we continue to grow the news department, it's exciting when we already have someone here that can take a new position and run with it.,” said Mr. Russell. “Derek does a great job anchoring weather on the weekends, and I think he'll be even better as the fifth and newest member of the Razorback Nation team.”

"My dream growing up was always to be a sportscaster," said Mr. Ruscin. "And here's my opportunity."

Mr. Ruscin joined the KNWA Power Doppler Forecast team as the weekend forecaster in March of 2005. He's worked in the broadcast industry since he was 15, calling basketball games for the cable TV station in his hometown of Searcy, Arkansas. His interest shifted from sports to weather on January 21, 1999 when he lived through the largest tornado outbreak in Arkansas history. Now, he's turning his attention back to sports.

Dan Ashley comes to KNWA/KFTA from KOAM-TV, the CBS affiliate in Pittsburg, Kansas. Mr. Ashley graduated from the University of North Carolina at Asheville in 2003 with a degree in Atmospheric Science. His hometown is Rock Hill, South Carolina, where his family (mom, dad & one sister) still live.

"I'm looking forward to coming to both a growing station and a growing area like Northwest Arkansas," said Mr. Ashley. "There seems to always be something going on here, and the chance to continue to forecast weather as it rolls through tornado alley will be a blast."

“Forecasting weather and covering the Razorbacks are two important services we provide to our viewers,” said Mr. Russell. “It's great to have two people of this caliber complimenting the growth of our television stations.”

34 Comments:

At 10:12 AM, July 16, 2006, Anonymous Anonymous said...

“Derek does a great job anchoring weather on the weekends, and I think he'll be even better as the fifth and newest member of the Razorback Nation team.”

Wow...if your leader, Mr. Russell thinks this cat does a great job doing weather..then it's the blind leading the blind. You stay classy KNWA.....what a joke!

 
At 10:29 PM, July 16, 2006, Anonymous Anonymous said...

here's the sad part...the GM said "he'll be even better as the fifth and newest member of the razorback nation team"...fifth member?...my count has six people working on that "team"

i bet that GM doesn't even know jason carroll who's the freakin' backbone of the operation...who does that guy thinks shoots and edits every freakin show...he's just thinking of the on-air people...in that case ruscin makes five...but there wouldn't be any shows if carroll wasn't out gettin it done...so hey KNWA GM...at least acknowledge that Jason is on the "razorback nation team"

 
At 2:24 AM, July 17, 2006, Anonymous Anonymous said...

Jason, are you angry? Need to discuss this with someone? I'm here if you need someone to listen. Then we'll go ahead and fire your ass for making us look like crap in public. Call me.

-Bo

 
At 7:57 AM, July 17, 2006, Anonymous Anonymous said...

Jason Carroll is the hardest working guy in NWA sports.

 
At 12:36 PM, July 17, 2006, Anonymous Anonymous said...

KNWA = "Who cares"

All five of your "Razorback Nation Crew" are getting their asses stompted by Mike Irwin. Put that where your AP Wire used to be.

 
At 12:55 PM, July 17, 2006, Anonymous Anonymous said...

blah blah blah...no AP WIRE...blah blah blah...No AP WIRE...blah blah blah...No AP WIRE...(repeat)

 
At 4:12 PM, July 17, 2006, Anonymous Anonymous said...

Jason lets go get a drink and talk about it, but you will have to drive.

-Bo and Aaron P.

 
At 5:49 PM, July 17, 2006, Anonymous Anonymous said...

"All five of your "Razorback Nation Crew" are getting their asses stompted by Mike Irwin. Put that where your AP Wire used to be."

This is probably true - pathetic, but true - especially when you consider what a HORRIBLE sports anchor Mike is. The only thing worse than him is that rug he wears on his head . . . . .

 
At 6:39 PM, July 17, 2006, Anonymous Anonymous said...

Mike Irwin dominates sports in the market because he knows the Razorbacks better than any combination of people out there. Period. Content is king.

 
At 6:46 PM, July 17, 2006, Anonymous Anonymous said...

Are you people serious? Mike Irwin is absolutely horrible. I don't care for Bo but you can't say that Irwin is beating anyone. He is the worst sports anchor ever.

 
At 7:41 PM, July 17, 2006, Anonymous Anonymous said...

it's the battle of the NWA sports anchors...

good evening...

 
At 9:29 PM, July 17, 2006, Anonymous Anonymous said...

"I don't care for Bo but you can't say that Irwin is beating anyone"

This must be from someone at KNWA. Because they don't get Neilsen.

When Mustain signed with the Hogs viewers turned to Mike 12 to 1 over "Razorback Nation". Even with Bo standing on a phonebook and shouting out questions live he still can't touch Irwin.

1) Do I understand it? No.
2) Is he beating RN? No. He's kicking their ass.

 
At 10:02 PM, July 17, 2006, Anonymous Anonymous said...

Mike Irwin is a nightmare.

 
At 10:57 PM, July 17, 2006, Anonymous Anonymous said...

But his hair is a dream

 
At 11:41 PM, July 17, 2006, Anonymous Anonymous said...

The truth is... Irwin is popular with those over 50 who don't know any better. They are mindless elderly who are set in their ways, just like Irwin. KFSM Sports is hideous.
It's the NWA sport shows battling for the real viewers... and the ratings show that.

 
At 11:45 PM, July 17, 2006, Anonymous Anonymous said...

You all need to get a life!!!!

 
At 5:18 AM, July 18, 2006, Anonymous Anonymous said...

Irwin has an advantage that he's never hedged his future on anyone inside the UA Athletic Dept. He simply does his job in a world of people who sell their souls for seats in the press box.

Ruscin has a strong desire to report on sports, and he'll bring that energy to any team.

As to Jason Carroll, he's a hard worker and has solid technical skills.

All that being said, perhaps five member sports teams are a bit much for a college town. If the UA football team nose dives (not unthinkable), the bottom line in KNWA's budget could slash that team to three real quick.

 
At 10:17 AM, July 18, 2006, Anonymous Anonymous said...

Why would anyone want to watch some no-name newbie from Searcy trying to tell us about sports?

Besides, there's only two sports anchors that matter, Paul Eells and Steve Sullivan. Who cares who is on Razorback Nation or what competition is stomping them in Northwest Arkansas?

 
At 11:46 AM, July 18, 2006, Anonymous Anonymous said...

Jason Carroll is a valuable asset to KNWA sports. The guy knows everyone and works harder than anyone in the NWA sports market.

KNWA should let him report.

 
At 11:50 AM, July 18, 2006, Anonymous Anonymous said...

Plus, Jason looks just like Greg Underwood. Of NWA jewelry fame. Anybody? Bueller?

 
At 12:09 PM, July 18, 2006, Anonymous Anonymous said...

Actually, the 12 to 1 romp by Irwin was amongst the 24-54 age range. Bo used to be a force to reckon with, but not when KNWA is battling to beat "King of the Hill" or "The Tony Danza Show".

NC5 over at KFSM probably gets better ratings than KNWA.

 
At 12:57 PM, July 18, 2006, Anonymous Anonymous said...

Forget even trying the demo arguments. KFSM wins the market in total households AND Persons 25-54 in every single newscast, Monday through Friday. Irwin does, in fact, beat Bo by 12 to 1 in the 25-54 demo.

 
At 6:48 PM, July 18, 2006, Anonymous Anonymous said...

I love how you people equate ratings and households with individual anchors (sports, news , weather) beating other anchors. It's not how it works idiots. Ratings are based on content, audience history and patterns. If you want to compare anchors to how they perform and the quality of the newscast, now that's a different animal.

 
At 7:32 PM, July 18, 2006, Anonymous Anonymous said...

D-Rock, rockin' the sports! About time...mang, DR has been wantin' an needin' sports forever...the wx thing was just a fill-in gig. He'll do a knock-out job...

 
At 9:25 PM, July 18, 2006, Anonymous Anonymous said...

"Ratings are based on content, audience history and patterns."

I don't think the ratings were overall, just the biggest Razorback story of the year when Mustain signed. If RN is so dominate why only "1" rating point?

If KNWA is doing such a knockout job with 'Razorback Nation' why isn't anyone watching on the biggest RAZORBACK story of the year? That's like saying Charles and Garrett didn't have anything to do with the audience during the March tornado in Benton County. They DROVE that night's audience. Bo isn't driving anything, except all of us on Hogville.net crazy.

 
At 8:11 AM, July 19, 2006, Anonymous Anonymous said...

I wonder if Ruscin will continue Ruscin's Rant.

It was a classic on UATV and seeing as KNWA pulls about the same audience, the 10 viewers will gush over Derek's comedy routine!

 
At 5:35 PM, July 19, 2006, Anonymous Anonymous said...

"viewers will gush over Derek's comedy routine!"

I thought his weathercasts were the comedy routine?

 
At 8:46 PM, July 19, 2006, Anonymous Anonymous said...

I still don't get where you folks are getting Bo is a 1 and Mike is 12 to 1 over him. It appears from the latest post on this site that KNWA is beating KFSM in NWA. Say what you want about the River Valley but what part of KNWA do you not get. That is obviously where they are making the money and getting their audience.

 
At 1:43 PM, July 20, 2006, Anonymous Anonymous said...

I believe the previous posts are referring to a specific day, not the entire book. In other words, when the Razorback (Mustain) story broke, no one turned to KNWA.

 
At 3:29 PM, July 20, 2006, Anonymous Anonymous said...

You need to read that whole NWA article. KFSM beats KNWA at both 5 and 6 p.m. in Northwest Arkansas (and pounds everyone in the total market).

Plus KNWA has LOST ground in NWA at 10 p.m. since the last measure.

 
At 1:36 PM, July 17, 2007, Anonymous Anonymous said...

Mike Irwin is nothing more than a puppet for Beck Campbell and a guy that thinks a rumor and a fact are the same. He gives the impression of someone who is on the outside looking in and a lot of his "Hogville" clowns are like thos Area 51/Roswell conspiracy theorists that normal people find more sad than funny. It seems like most of his sources these days probably come from there and his radio show consists of him getting swatted like a fly every time tries to prove he has better sources than Grant Hall.He even admitted on the radio that he is not the favorite person among those at the athletic department these days, which is a nice way of saying that he burned every bridge he had over Little Mitch. The only time you hear Mike Irwin and "Journalist" in the same sentence is when he tries to describe himself. For Northwest Arkansas KNWA is hands down the best news program from top to bottom.

 
At 10:27 PM, July 18, 2007, Anonymous Anonymous said...

I don't know a WHOLE LOT about sports, the way many make it a spouse, but what sports I Do watch, I preferred to watch Bo. He at least has a camera style that is more than a robot, zombie, or the essence of a 12th grader. I realize that we in NWA don't have much to pull from, since this part of the state does not have a TV/Radio college program like Northeast Arkansas does, but you would think that we could draw a little better "newscasters" than we do. Most of ours are such, that if we get them, they stay here and we are stuck with them, since no one else would ever hire them from us. It is so frustrating!

 
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