Friday, August 12, 2005

Nexstar Defends Change at Stations in Arkansas

In an article on Arkansas Business.com Nexstar Senior Vice President Brian Jones defends all the changes made at the KARK and KNWA since the company took them over a couple of years ago.

The article mentions just about every move Nexstar has made at the stations. Jones responds this way: “Unfortunately in this business, when a station is in a time of turmoil and making a lot of changes to better itself, competitors and the public see it as a negative thing,” he said. “Yes, we’ve been making a lot of changes, but for all of the right reasons. We have to apply what we feel is going to give us the best chance at succeeding. That’s all we’ve done.”

Here's just a few of the changes made at stations KNWA and KARK:

> Nexstar changed the northwest affiliate’s name to KNWA and moved all of its newsroom operations to Fayetteville from Fort Smith, while also trimming that station’s staff by eight employees.

> The first major move at KARK, which also coincided with KNWA, involved axing not only the two stations’ subscriptions with the Associated Press, but also with the Nielsen Media Research Inc. ratings books.

> Perry Chester, the general manager who was brought to Little Rock in August 2003 from a company-owned CBS affiliate in Champaign, Ill., was fired on June 7. Three weeks later, KARK News Director Rick Iler announced to the newsroom staff that he was resigning his position to move to a CBS affiliate in Phoenix that is not owned by Nexstar.

> Two weeks ago, Nexstar fired the station’s sales manager, Craig Castrellon, who could not be reached for comment. Jones said last week that position is “very close” to being filled. (Mike Vaughn has been promoted to fill this vacancy.)

> A new general manager, Rick Rogala, was announced at the beginning of this month, while a news director is expected to be named this week.

There is so much more in the full article. You'll find it HERE.

15 Comments:

At 4:49 PM, August 12, 2005, Anonymous Anonymous said...

Good story. It's nice to get some perspective outside of the gossip. I actually think Jones and Nexstar know what they're doing now.

 
At 5:33 PM, August 12, 2005, Anonymous Anonymous said...

Nexstar has a track record of failing to establish the proper infrastructure and systems, but raising expectations regardless. When those expectations aren't met, then people are expendable. It's like making chicken salad with only mayo and bread. You can't always blame the cook; blame the guy buying the ingredients. Look at what has happened to Nexstar's stock and you may have a different opinion of whether they know what they are doing. It IPO'd at $14. Check it today.

 
At 6:03 PM, August 12, 2005, Anonymous Anonymous said...

When you are well below the other stations in the region in the Nielson ratings you cannot garner much in advertising revenue but you will even less when you stop subscribing because people are not going put their ads ona station when they have no true way of knowing whether or not anyone will even see it.

 
At 11:08 PM, August 12, 2005, Anonymous Anonymous said...

These guys are digging their own grave. Oh well...all more reason for the competition to celebrate.

 
At 11:41 PM, August 12, 2005, Anonymous Anonymous said...

Nexstar reminds me of a Hollywood set: the buildings are all nice from the street, but only a shell inside. Oh, also no HDTV. Hope the central arkansas viewers have dug out the rabbit ears or gotten a dish, cause the Big Nexstar (insert cable co) War is comming.

 
At 9:09 AM, August 15, 2005, Anonymous Anonymous said...

at least all the changes seem to be behind the camera- normally it's the faces that take the big pain...

 
At 10:12 AM, August 15, 2005, Anonymous Anonymous said...

Viewers don't care about all this stuff... we just wanna see Jancey smiling !

 
At 7:01 PM, August 15, 2005, Anonymous Anonymous said...

I am one of the guys that was let go from KNWA in Fayetteville. NO REASON at all.. Stupid decision on Nexstars fault.. They are buring their own grave... Congrats to the CBS and ABC affiliates.. NBC will never win!

 
At 7:56 AM, August 16, 2005, Anonymous Anonymous said...

While I agree with you wholeheartedly, I do not believe you mean they are "buring (sic) their own grave". What you mean is they are "digging" their own grave. Regardless, I couldn't agree with you more!

 
At 8:31 AM, August 16, 2005, Anonymous Anonymous said...

Maybe the guy who posted.. two up... was fired because he can't write and he can't spell ?

 
At 9:25 AM, August 16, 2005, Anonymous Anonymous said...

The poster three up.... who was fired... said "they are burning their own grave."

Maybe he meant they are digging their own bridge? What an idiot... no wonder he was fired!

 
At 4:17 PM, August 16, 2005, Anonymous Anonymous said...

Perhaps. But I have seen lots of idiots and incorrect spellings in the world of TV. Usually doesn't result in firings; just promotions. And I believe that's pronounced "thermometer".
(Irrelevant Seinfeld reference.)

 
At 4:21 PM, August 16, 2005, Anonymous Anonymous said...

True or false?

Looks are more than 50% of what it takes to be on TV. People in the biz lament about being journalists, but you must admit, none are obese toads who never bathe. Hotties rule, right?

 
At 5:35 PM, August 16, 2005, Anonymous Anonymous said...

Not all are hotties. Take a look around this market, everyone has at least one token ugly girl.

 
At 10:42 PM, August 17, 2005, Anonymous Anonymous said...

Watching the continued demise of KARK is very sad indeed. I didn't think anyone could be cheaper than Morris Communications but these guys make Dean Hinson look like an amateur. Hinson took Channel 4 to number three in just over a decade. These guys may succeed in taking them to number 4 -- but hey wait, they won't know it -- they don't subscribe to Neilsen!

 

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