KARK, KNWA to Air Razorback Preview Special
Source: KARK.com A Razorback football preseason special is set to air Sunday August 28th at 10:20 p.m. on KARK Channel 4.The one hour show will air in two parts for KNWA, September 1st and 2nd at 6:30 p.m.
UPDATE: 08/25 To be fair, KATV will air its Razorback Preview Friday night, 8/26, at 7pm.
posted by ATN @ 6:24 PM
19 comments
19 Comments:
You know what I want? "All Bo, all the time." I can't get enough!
"BO-dacious TV"
The general news viewer does not care about sports. Research has showed this time and time again.
The MOST important? WEATHER!
Sales LOVES sports specials, however, thus Nexstar's glut of sports special programming.
The above poster is right... sports won't bring in viewers. I'm amazed ESPN has lasted so long.
You're confusing local sports coverage with sporting events. The two are totally different. And ESPNs coverage of sporting events are part of the reason why local viewers are indifferent to local sports.
Please go back to watching the World Championship of Competitive Eating on ESPN 2.
BTW ESPN makes most of it's money off people that don't watch. They charge cable companies for each subscriber that gets ESPN, whether they watch the channel or not. And seeing how ESPN is hard pressed to do even 1's in the ratings all day long. That means there are a lot of folks keeping ESPN on the air that don't even watch ESPN. Yes I know the NFL and other shows will do decent numbers, but those programs don't happen every day all day. Most shows on ESPN do fractions of a rating point.
Yeah... sports just generate no interest. Notice how small all the pro sports stadiums are?
You're missing the point. Sporting events generate interest. Yes, that's been said but you fail to see that. But people don't tune into to local sports anymore to see highlights from those events. That's what the research shows. The people that are interested are getting the highlights from ESPN, Fox Sports or some other outlet. But they're not sitting around waiting for highlights anymore.
Sheesh.
Depends what you mean by "people don't tune in to see local highlights."
I agree lots of people don't tune in to see high school sports... mostly just parents and the students. But, at the same time, lots of people don't tune in to see the "Amazing Arkansas Woman" stuff, either. It takes a variety of stories to attract a large audience. Sheesh
Nope, most people, around 80% tune in for weather. Then news, which in this market is not all that local.
The trick is not offend the 92% of your viewers who don't watch the sports while serving the 8% who want it. Seriously. Watching your local sportscast is NOT the same as going to a sporting event. Don't fool yourself. People watch for the weather and I am NOT a meteorologist!
Completely agree with the weather!
Check the listings this Razorback Special is outside of the newscast where it is about money. If the special makes more money then Seinfeld re-runs then more power to them. I'm not watching either Seinfeld or a preview special
Afterall, if sports was SO important - they'd have Doppler radar.
Mr. Weather is an idiot, you sound like those pathetic insultants. Yes, locally, people don't care about highlights from the Milwaukee - Pittsburgh game, but they do care a lot about the Hogs, high school sports and everything else ESPN isn't able to cover. Take away local sports done right, and see how much credibility your news operation will have.
Sports segments belong in newscasts and along with weather help form the pillars that support a winning newscast
I don't know of any stations which have gained viewers by cutting sports, but I do know of several that have lost them because of it.
Unfortunately, so much of what passes for the local sports is not "hogs" or high school. It's how some professional athlete who "ate at a local restaurant" once is doing. And by the way, unless you're doing talk radio sports, much of what local sports passes off as hog coverage is beyond the level of interest to most fans. It's called "I've got 3:00 to fill and I got to come up with something - I'll stand in front of the practice field, narrate a couple of plays from practice and drop in a Nutt SOT. Oh, and don't forget to mix in controversy." Weather applies to everyone and is the single most important thing a local broadcaster, radio or television, can provide.
And to paraphrase a couple of the above posts, "take away local sports and see how credible your organization"....I'm amazed the Weather Channel has lasted so long.
if weather is not important, then why do television stations spend hundreds of thousands of dollars to buy and maintain their own live radar and those fancy weather graphics computers which also are not cheap??
I believe the comments two posts up were said with tongue planted firmly in cheek. Weather is what makes local news gathering operations run. Show me a strong news organization and I'll show you a newsroom that is 100% involved in severe weather coverage.
Yes weather is important, and for the most part that is what people tune in for. But, Arkansas is Razorback mad, and for these stations to provide specials on the razorbacks is ingenious! Most college students will tune in and want to know how their school is doing in sports. Therefore I think that the gimic of Razorback nation is outstanding!!!
I believe you hit it on the head.
A.) Gimmic (sic)
B.) College students
Despite what sales and promotions may say, "gimmicks" do not news coverage make. And college students are considered "transients" by Nielsen and DO NOT get ratings books. They may not matter to Nexstar, but it does to EVERYONE else.
Let's get back to the original topic of the post - the Razorback Preview on KNWA. I'm sure it was a great program - if anyone saw it. KNWA generally goes off the air at least 3 times during a newscast each night, so I doubt anyone saw the entire show in its entirety, if at all. I know I didn't and got tired of them going off the air, so I turned it off. I used to work for them back in their previous incarnation, and I'm glad I left.
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