Friday, August 12, 2005

KARK Expanding Sports Coverage, Not Ditching It

KARK must have been on a PR blitz today. Arkansas has more about the Razorback Nation feature shared between KNWA and KARK. According to Nexstar exec Brian Jones, "The concept of the news segment is to combine the two stations’ sports efforts to provide viewers with “the state’s most comprehensive Razorbacks coverage."

KARK Assistant News Director Jeff Whatley told the business publication a fiber optic line is being installed so the two stations can share video and resources more freely. This will the stations to go live without having to use a satellite truck.

Jones added this at the very end of the article: "“Maybe people can now see that the rumors about us getting rid of our sports department were a little ridiculous.”

You'll find the complete article HERE.


At 12:14 PM, August 13, 2005, Anonymous Anonymous said...

I must say.. I didn't think anyone could compete with "the razorback station." But the Razorback Nation reports have been very good and comprehensive, not just a little practice video. Another good move KARK!

At 10:36 AM, August 15, 2005, Anonymous Anonymous said...

KARK is smart to use "Razorback Nation." It does two things at once:

1 -- more Hogs.
2 -- less Mark.


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