Saturday, July 02, 2005

Station Execs React To Ratings

The May 2005 numbers are still making news. Station execs have had time to examine and digest the lastest numbers and they are talking. In an article at Arkansas Business.com KTHV General Manager Larry Audas says his station is in good shape to regain the top spot at 10pm, which it lost in the February 2005 book:
“It’d be hard for those numbers to be any closer,” said Larry Audas, general manager at KTHV. “The big thing for us is that we improved from the last book, not so much the fact that we’re virtually tied. Sure, you’d like to have a large lead at 10 p.m., but it’s also good to know you’re in the game.”

Meanwhile KATV News Director Randy Dixon says he's glad his team was able to pull the win off following the troubles of ABC's prime-time line-up:
“At least for us, the headline is that ABC as a network is a distant No. 2 in prime time,” he said. “You know, a lot has to do with lead-in, but we go from a distant No. 2 in prime time to the top. We go from a 6 rating to an 11 rating.”

And Dixon commented about the recent change to the station's morning program:

“Anytime you make a change, especially a big change, there’s going to be some positive and negative reaction,” said Dixon. “Obviously we want it to be No. 1, and that’s our long-term plan.”


You'll find the complete article HERE.

12 Comments:

At 4:54 PM, July 02, 2005, Anonymous Anonymous said...

Good luck on that making that morning show go up on ratings. It's not going to happen, Randy. You screwed up big time. Truth hurts.

 
At 8:09 PM, July 02, 2005, Anonymous Anonymous said...

Why are the 5 p.m. and
6 p.m. ratings ignored ?

 
At 8:48 PM, July 02, 2005, Anonymous Anonymous said...

I don't understand why 7 doesn't originate its 5-7 a.m. show from their river market studio (kinda like Good Morning America does from Times Square) and use a format like every other morning show. Then, use their current 'gal talk' morning product or 'gma daybreak' or whatever they are calling it from 9-10 a.m. for the stay at home mom/retiree crowd.

 
At 8:23 PM, July 03, 2005, Anonymous Anonymous said...

We have totally quit watching GMA Daybreak. It is so silly. I want to see Steve Powell back myself, minus the two new ones and Melinda Mayo. I think that Steve, Beth, and Jason Harper would make a great show.

 
At 10:10 AM, July 04, 2005, Anonymous Anonymous said...

I agree with the above poster.
I try to time watching Good Morning America at EXACTLY 7am so I don't have to see a minute of that Daybreak gal-fest. Not that I really have to worry...They end the show at 6:54 and air nothing but commercials for the last 6 minutes. That is a strategy they should use for the remaining 116 minutes!

 
At 6:43 AM, July 05, 2005, Anonymous Anonymous said...

Same old song and dance from KATV...blame ABC for their lack-luster ratings at 10. Hmmmmmm....ABC is up and KATV is down. How can that be the networks fault?

 
At 12:02 PM, July 05, 2005, Anonymous Anonymous said...

KATV is not with the real world from what i am seeing!

 
At 1:09 PM, July 06, 2005, Anonymous Anonymous said...

I think Beth Hunt will make a great show all on her own and leave off the rest.

 
At 2:09 PM, July 06, 2005, Anonymous Anonymous said...

They need more male meat on that train wreck morning show!

 
At 3:40 PM, July 06, 2005, Anonymous Anonymous said...

Jason Harper would be a good addition to the set... he's good.

 
At 4:57 PM, July 06, 2005, Anonymous Anonymous said...

I still miss waking up to Julia Grayson in the mornings myself. She got me going better that a cup of coffee.

 
At 1:33 AM, July 07, 2005, Anonymous Anonymous said...

I think KATV should get rid of Nicole. She is incredibly annoying. PLEASE will somebody cut her hair and teach her how to speak. Hard to believe she does theater--must have been bad training.
Yes, bring on the men!

 

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