Arkansas CW Earns Station of the Year Recognition
Source: Press Release The CW Network has awarded its coveted Station of the Year honor to The Arkansas CW. The station was singled out among all CW Plus affiliates for the 2012 distinction based on its collective efforts in delivering outstanding initiatives in marketing, promotions, community outreach and sales.
The CW Plus Network is a group of 109 CW Network affiliates across the country covering diverse markets comparable in size to the Arkansas CW. Typically (and as is the case with The Arkansas CW), a CW Plus Network affiliate operates on a traditional station’s multicast channel. The prestigious Station of the Year award is presented once annually to the station delivering the most exceptional results in its local community. This is the second such accolade for Hearst Television Inc., parent company of The Arkansas CW: in 2009, Orlando’s CW18 (WKCF-TV) was honored as the CW Network’s Station of the Year.
“Our team comes to work every day determined to produce and deliver exceptional local television” said Arkansas CW President and General Manager, Brian Sather. “We’re all very humbled and honored to be considered best of class by our peers across the country,” added Sather.
The Arkansas CW is one of America’s leading CW affiliates. In November, Arrow placed the station among the top three CW Affiliates in the nation. In August, the station launched a local newscast at 9:00 p.m. and in three short months it was tied for the most watched local news in the time period with Women 25-54. In June, the station began broadcasting in HD and currently delivers as many as 17 programs per week in 1080p HD. In May, Hart of Dixie’s ratings placed it among the top three CW stations in the country for delivering Women 18-34. With the expansion to local news, the Arkansas CW continues to demonstrate a commitment to the community and a dedication to localism.