How Many Changes Can Be on the Way at THV?
With the release of the July Nielsen numbers the folks at KTHV/Channel 11 have to be thinking and coming up with some changes. In September Matt Turner will take over the anchor desk and be paired with Dawn Scott but one has to think bigger changes are coming too. KTHV hasn't seen such low numbers in the morning in years. I'll admit I have not watched KARK mornings in a while but might check them out to see what they are doing now to surpass KTHV in the early mornings.
KTHV GM Michael Caplan seems to blame the way the way viewers are being measured...here's what he told AB.com: “It appears the recent challenges that the audience measuring service has experienced contributed to increased volatility in their ratings depiction,” KTHV General Manager and President Michael Caplan said in a statement. “The fluctuations seem inconsistent to viewing patterns and suggest caution in use. We’re continuing to keep our focus on serving our customers and growing our product.”