Saturday, September 13, 2008

KATV Wants Viewers to be Entertained or "Informed"?

An e-mailer sent this in: What was up with KATV airing infomericals for Time/Life music on Friday night (September 12) during the 7:00 p.m. hour? That is supposed to be a primetime network show time. Then, I tune in late last night to see they are running some award show from ABC. What's up with that?

26 Comments:

At 6:33 PM, September 13, 2008, Anonymous Anonymous said...

was supposed be a live special on the Texas game at 7pm but the Thursday night cancellation caused them to have to throw something else in that time slot

 
At 7:34 PM, September 13, 2008, Anonymous Anonymous said...

No network show was available?

 
At 7:47 PM, September 13, 2008, Anonymous Anonymous said...

Have you seen some of the crap on ABC? The infomercial is Oscar material in comparison.

 
At 6:20 PM, September 14, 2008, Anonymous Anonymous said...

Whatever!!! They need the money.

 
At 8:28 AM, September 15, 2008, Anonymous Anonymous said...

It's all about the money. ABC is the second rated network. I'm sure they had something decent to show at 7:00.

 
At 9:25 AM, September 15, 2008, Anonymous Anonymous said...

You can be entertained and informed by KTHV weekend weather girl Meredith Mitchell. She is smart and fun to watch!

 
At 12:04 PM, September 15, 2008, Anonymous Anonymous said...

I've got no dog in this hunt, but you need to bear in mind that KATV, and any other broadcast station, has the same objective--increase ratings and revenue. Regardless of what's going on with the economy. Sometimes unfortunate decision have to be made.

 
At 1:46 PM, September 15, 2008, Blogger FHP-DXer said...

KATV has time and time again shown their arrogance toward the viewers in Central Arkansas. The station should be disaffiliated by ABC because of these blatant repeated actions. This is not interrupting programming for storm information, or breaking news. My God, even KWBF doesn't run infomercials during prime time!

As for network ratings, they go in cycles. NBC has been the #4 network the past few years.

 
At 9:53 PM, September 15, 2008, Anonymous Anonymous said...

Stations run what the sponsors want to see, not the viewers. It's all about money.

Sales rules.

 
At 10:36 PM, September 15, 2008, Anonymous Anonymous said...

No, TV stations need to attract viewers, of a good demographic, in order to get sponsors to pay them to run their messages. No viewers, no sponsors, no revenue.

Ratings rule.

As a viewer, infomercials are the cancer of TV programming. I have too many entertainment options to waste my time with crap like that. Sure there are those who can't afford cable or other options, but that demographic is typically not what the advertisers are looking for. I'm sure viewership plummets during most infomercials. If it is 2 am, then you aren't losing much. But 7pm?

If KATV ran the infomercial in lieu of network programming then I hope they were paid commensurately for this audience decaying activity. If not, they are eating their seed corn.

 
At 2:39 PM, September 16, 2008, Anonymous Anonymous said...

Just curious anyone from a sales department reading this blog?

 
At 4:15 PM, September 16, 2008, Anonymous Anonymous said...

yeah..........but it doesn't make sense to comment when we've got to make huge budgets in a bad economy with ratings that continue to erode.........if we didn't sell all the time, both paid programming and spot sales, then you all would not get paid. My first boss once told me...."this ain't PBS".........
I don't like paid programming either but it's like crack cocaine to corporate offices.

 
At 5:38 PM, September 16, 2008, Anonymous Anonymous said...

Which is why sales shouldn't be the driving force in this business. People in sales can't, or at least won't, look beyond this term's sales quota.

If this business is to have a future then there needs to be some serious thought as to what it is that is being sold and who it is that is being sold to. Is the product news and entertaimnet; and the broadcast license and the commercial spots merely the tools that we use to monetize our assets? Or is all that merely the commoditized "content" that is being using to fill up the dead airtime between the paying commercial messages.

The truth, as always, is somewhere in between.

But surely everyone can see that the fundamental nature of broadcast TV is changing, and it's going to take some creative leadership, from someone, if it is going to avoid the fate that has overtaken broadcast radio.

If you work in this business in any sort of creative capacity, it behooves you to think about this and try and make a difference. Otherwise you are in for a career change soon.

If it makes you feel any better, the print media is having the same types of problems, with, so far, the same level of failure/success.

 
At 6:09 PM, September 16, 2008, Anonymous Anonymous said...

When was the last time a person was promoted to GM that did not have a sales background?

 
At 7:09 PM, September 16, 2008, Anonymous Anonymous said...

Larry Audus at KTHV... That seems to be working like a charm.

 
At 7:41 AM, September 17, 2008, Anonymous Anonymous said...

Larry has no control, he's a puppet. It was a Gannett decision NOT to run US Open Men's Tennis final. Larry was following orders. There were several CBS affiliate stations that were screwed out of their newscast over the weekend, so as payback, Gannett screwed over the network to get that money back they lost from the news. The result - you didn't get to see the Open final that you wanted to see. Gannett is all about the bottom line and they'll do whatever it takes to "make a nickle" out of the deal.

 
At 4:13 PM, September 17, 2008, Anonymous Anonymous said...

If Gannett was all about the bottom line, wouldn't they also run Paid Programming in Prime? You get lots of money for nothing.

 
At 5:08 PM, September 17, 2008, Anonymous Anonymous said...

shhhhhhh.... they haven't thought of that yet, don't giv'em any ideas.

Have seen Time-Life music stuff during the weekends.

 
At 8:58 PM, September 17, 2008, Anonymous Anonymous said...

"When was the last time a person was promoted to GM that did not have a sales background?"

Let me put it a different way. When was the last time a person was promoted to GM that did not have a sales background that new what he/she was doing and could make some intelligent decisions?

 
At 12:17 PM, September 18, 2008, Anonymous Anonymous said...

It'll take more than good business decisions to save things. When the pond dries up, it doesn't matter how good a fish you are.

Better work on developing some lungs and looking for a new pond.

 
At 1:03 PM, September 18, 2008, Anonymous Anonymous said...

I just want Beth Hunt and Anne Pressly -- in skirts!

 
At 1:04 PM, September 18, 2008, Anonymous Anonymous said...

Melinda Mayo has the best lungs!

 
At 1:23 PM, September 18, 2008, Anonymous Anonymous said...

SHOW US KATV GIRLS GONE WILD VIDEOS!

 
At 3:37 PM, September 18, 2008, Anonymous Anonymous said...

that would be a hellava paid program.........I bet we could do it on pay-per-view with ISP

 
At 10:29 PM, September 20, 2008, Blogger RealityTV said...

The print media is not having the "same types of problems," as TV, they are dead.They were the culprits of their own demise. Foolish pride and misguided psuedo-intellect made them think they were maintaining their journalistic integrity. When in reality, they were just stubborn, slow adapters that made the mistake that MOST news reporters(both print and broadcast do) in that, they assume THEY are their audience/consumer. This is so far off-base and inaccurate (not surprising since most news depts do as little research as possible regarding any given topic...just enough to get a graphic, make one reference and possibly refer to a website...and just so you know, "Wikipedia,Facebook and Myspace.com do NOT contstitute research.) Yeah, really.
Anyway,they justify their lack of evolution with their consumer as "Selling out." That's such crap!! Local news has eroded b/c local news got lazy and didn't cover local. (At least KARK has a great direction with that) We'll see how long they stick to it. Also, personally haven't seen a local sales team upclose in quite a while, but from what I know and have seen, they don't have time to be bloggin on a ridiculous self serving news site such as this-they are the freakin hardest working people on staff at most stations-and aren't judged by an arbitrary, antiquated, flawed system that they worship like the Bible (the "ratings'...doh?!) They are actually compensated based on TRUE job performance. Scary, huh? You and I know that of we were, we would be making even LESS money. Well, it is not for the weak of heart. And I would think more globally and twice before I sneered at a sales person. But I digress...all this being said, KATV made a boneheaded decision to air paid prpgramming in prime. They have been on a downhll slide for some three years and there really isn't a qualified captaim at the helm of that sinking ship. It's ironic...I hear they just hired KARK's promo director...and he stated he was leaving 4 b/c they were TOO sales oriented...WOW! He should have done more research on KATV than Wikipedia, facebook and Myspace.com...Obviously Kark and KTHV are killimg them in ratings and revenue...go figure...

 
At 7:13 AM, September 23, 2008, Anonymous Anonymous said...

Someone please explain...

KATV isn't making budget, again. SO they turn to lay-offs and paid in prime. While the GM and GSM who are responsible for almost all aspects of the budget stay put. How many times do they have to miss budget before they realize it's the folks at the top? Maybe fewer trips to the lake, Oaklawn, and the golf course combined with working a full day would help them make budget.

 

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