KATV Wants Viewers to be Entertained or "Informed"?

An e-mailer sent this in: What was up with KATV airing infomericals for Time/Life music on Friday night (September 12) during the 7:00 p.m. hour? That is supposed to be a primetime network show time. Then, I tune in late last night to see they are running some award show from ABC. What's up with that?