KNWA Hires New Razorback Nation Team Member
Source: KNWA Press Release KNWA-TV today announced the next wave in its coverage commitment to The Razorback Nation. Marty Houston will be joining the largest sports staff in the state offering game analysis and a unique perspective of the team behind the scenes. “Marty’s years of following the Hogs and his popularity on the television show, “The Huddle” makes him a valuable information source for Razorback Athletics. Marty is deeply entrenched into the past, present, and future of The Razorback Athletic program. He’s a true walking Razorback encyclopedia”, commented Blake Russell, KNWA-TV Vice President and General Manager.Marty will be at all home and away games as well as appearing on the Pig Trail Preview at 10:20pm on Friday nights as well as on The Pig Trail, Sunday at 5:30pm. “The Pig Trail” is a weekly 30 minute comprehensive wrap up show on Sunday evenings.” It usually airs at 10:30pm on Sunday nights, however with NBC’s Sunday Night NFL football, the show has been moved to Sunday at 5:30pm so the hog fan can enjoy a special “Hog Call” before the NFL kickoff.
“Over this past year I have gotten to know the staff working on The Razorback Nation and have come to appreciate and respect the dedication to developing the Razorback brand on KNWA.” said Marty Houston. “I am grateful and looking forward to the opportunity to work with them during what promises to be an exciting football season for the Hogs.”
In September 2005, KNWA became the First and Only broadcast outlet to commit a sports department to cover the Razorbacks 100% of the time. “It’s interesting, when we started The Razorback Nation franchise, we slowly began to see our competitors increase their involvement little by little. Now, if you look across the state, many television stations are trying to get into the game, however the 3 year track record and resource commitment we have is the best in the state”, said Mr. Russe.

79 Comments:
Hey can they get a new audio person. Nice coverage off the top of the Hog new AD presser.
Congratulations, you invented covering the Razorbacks! Quite a move!
"In addition to inventing the most comprehensive Razorback coverage, I would also like to note that I personally invented the internet”, said Mr. Russe.
No audio at the top was not the audio ops fault. KNWA has a new sat truck and it was the first major multi-cam/mic remote they've done with it - and they're still working the bugs out.
We can all say what we want about these people but the truth is they dominate with their coverage. Now whether or not you believe it's right to have an army devoted to the Hogs is another question. At last count I believe they have more people covering the Hogs than all the other stations combined in each individual market. It's funny how KHOG has the call letters but are probably last in coverage.
Still no audio off the top....
The viewer at home doesn't know nor care about a new sat truck.
They just know that KARK coverage was screwed up!
Also, what was up with KATV...They were lost on this press conference.
What a freakin' gooberhead this guy appears to be in the photo! Can't we just have more Melissa Simas? Give her his pay, let her read Hog stuff, let us be happy!
I wonder if KFSM is ever going to get a SAT truck?
What a letdown.
I agree with the 9:59 poster, except let Melissa do it in Razorback pom pom girl outfit!!
Nexstar might as well have Marty do this stuff since they're apparently not giving him the keys to the station he's actually supposed to be managing anytime soon.
We can all say what we want about these people but the truth is they dominate with their coverage...
Hahahahahahahah...so what? They "dominate" with their coverage? Shut up and get back to work, you KNWA flack. Yeah, they "dominate" all right, but they still end up 3rd place in everything. Who's the rocket scientist who convinced them that sports generates any viewers worth having? There's a reason most casts put sports at the bottom of the show and with the least amount of time. Weather is what people watch local news to see, then as a wise old GM once said, News and Sports has to fight to justify its existence on-air. Keep it up KNWA and you'll always remain in the toilet. I wish Marty lots o' luck. He's a nice guy, but that station needs a whole lot more than sports to ever make a dent.
Have you ever heard of this guy!? Not me. He looks like a toolbox.
Fox had the best coverage of the Jeff Long press conference. They were first on and last off. What was ch.4 and ch.7 thinking? hello! can I get Jeff Long lead at 5pm please!? I guess only if you watch Fox.
I have the ultimate Hog program:
Melissa Simas, Kristen Fisher and Anne Pressly. The brunette, redhead and blonde all rockin' the house. I would watch !!!!
Funny how Jeff Long came in really early. That lets Frank tempt him over to the dark side before retirement. Sith gotta stick together!
David Bazzel could host the above mentioned female Hog show. Something like David's Angels
11:52 AM: Have you ever heard of this guy!? Not me. He looks like a toolbox.
Marty has been covering Arkansas sports as long as anyone. He was also the host of one of the highest rated TV sports shows in the state for more years than I can remember. If you're "from" the Northwest Arkansas area, you know who Marty Houston is.
That being said... Marty is an awesome guy, and his hiring is probably the best move KNWA has made since... well since they started doing news.
"Marty has been covering Arkansas sports as long as anyone. He was also the host of one of the highest rated TV sports shows in the state for more years than I can remember. If you're "from" the Northwest Arkansas area, you know who Marty Houston is."
You left out the part about how people watched the show because of how bad it was.
Several years ago, I had a few friends call in and convince Marty that the Dallas Cowboys were moving to Arizona.
Like 99% of other Hog fans, without the newspaper, he's lost.
seems to me that there are a lot of people in here afraid of knwa. people like 11:28 AM, September 12, 2007. they were probably fired from knwa and that's why they pay so much attention and get so upset. if you look at the nwa numbers, knwa is first or second at 10. i'm sure a bunch of people thought they would fail, but they're still around. your wise gm was wrong, people do watch for sports and news. otherwise, the weather channel would be the only thing people watched.
Yeah 2:39, never worked there, wouldn't want to. I know who the GM is, and your 10 numbers are only high in 2 counties in your DMA, and yes, in the pot across the board the rest of the time. that hardly qualifies you thinking it, or he, have been successes. Truth must be very painful for y'all over there. Just keep believing and doing the crap you do so well. BTW, weather channel is more highly rated in your DMA than your 10 p.m. show, or didn't you know that?
I saw this guy's picture hanging in the post office.
2:39 PM, September 12, 2007: seems to me that there are a lot of people in here afraid of knwa. people like 11:28 AM, September 12, 2007. . . . around. your wise gm was wrong, people do watch for sports and news. otherwise, the weather channel would be the only thing people watched.
Here we go again. KNWA is dead last. when you pluck out the numbers, they become useless. It's a smokescreen to try and gain advertising. Ever wonder how/why KNWA and KHOG claim to be the runaway favorite in NWA? Because you can make the numbers say whatever you want.
I don't like KNWA because of the shit they put their people through, and the pure dishonesty of their practices. They claim that they don't subscribe to Nielsen because they're "inaccurate", yet still claim to be number 1. They don't subscribe to the AP, yet steal from them daily... all to save a few bucks. They go out of their way to make the competition look bad, so they look better.
That's my problem with it... dishonesty.
so, obviously you work for 5. since you say khog and knwa "claim" to be number 1 in nwa. they claim it because it is true. learn how to light your set so your anchors don't look so old. i know they are not old and nasty looking. your viewers are old and dropping dead daily. so, your numbers are going down. too bad more old people can't live to be 200, then your product would stay on top. khog and knwa are the future and 5 is the past. deal with it. you have no clue what anyone puts their people through unless you worked there and were fired or quit, which really makes your opinion useless. 3:21 PM, September 12, 2007 get back to work over at 5, you need to catch up.
"Hey can they get a new audio person. Nice coverage off the top of the Hog new AD presser."
Excuse me but you must have them confused with THV (Channel 12.1) who has NO audio person(s).
...but we do have closed captioning for the hearing impaired jackass.
moron: so, obviously you work for 5. since you say khog and knwa "claim" . . . back to work over at 5, you need to catch up.
A) I don't work at Channel 5. And Channel 5 doesn't claim to be number one in NWA. KHOG sends out a release everytime ratings come in to say how well they're doing in NWA. KNWA... well... duh.
B) The old standby... "only old people watch KFSM." Look a few threads down... the answer that makes you look like more a jackass is in there somewhere.
C) I honestly hope you don't work in this market. You're heads shoved so far up your ass, you impress OTHER people with their heads up their ass.
Say what you want but I promise you that every company in the market wants to be #1 in NWA. I know that you want to talk about total DMA numbers but the truth is that the future success for the stations is all about Washington and Benton counties. Benton county is even more important. That was the highest concentration of viewers and ad dollars are. It's like the old days of wanting to win the metro numbers. NWA is the new metro. Last I heard none of the stations are hurting on the money side and if there is one that is it would be KFSM.
"You're heads shoved..." write much? that translates into...you are heads shoved... how about: your head's shoved... we are supposed to be journalists.
Call yourself whatever you want but I call you an idiot.
I hope that guy doesn't work in this market either. Sounds like he needs a producer or teacher to tell him how to write correctly.
I've known Marty for a long time. You want meet a nicer guy and before you say that means nothing, I would say that is something you slammed them about with Bo. I would also say Marty has more knowledge of the Hogs than anyone on the air in Arkansas. Is he as smooth of a speaker as some of your male models? Well of course not but remember who the target audience is. Last I checked it was a male sports fan not a female wanting to stare at a hot guy. He's not their anchor just a damn good Hog reporter.
Craign Cannon says: You all SUCK, get back to work!
If you are a journalist than why are you not working right now? It's news time and you are on a blog. If you are a worthless newspaper writer then that is even worse.
ha, newspaper. guess again. also, newstime doesn't just happen at 10.
I think you all are tools
You are right about news time. In Arkansas it never is news time. You all think you are great jouralist and the truth is, well forget it because you are not worth it.
i think this is funny
I missed the new AD press conference. Were there any standout stations? Who originally broke the story?
Don't forget.
You guys are arguing about Marty Houston.
Marty freaking Houston.
I am sure he is the nicest guy on the face of the planet, but anyone who considers him to be an expert on Razorback athletics needs a serious mental evaluation.
"If you are a journalist than why are you not working right now? It's news time and you are on a blog. If you are a worthless newspaper writer then that is even worse."
Broadcast journalists do not have to know how to spell correctly.
For the same reason, print journalists are not required to put on tons of makeup to be presentable to their fans.
Newspaper people need pens and notepads. TV people need make-up and boobs. It's very simple.
Houston, we have a ....
Oh wait, that line has already been used too much in here. Can we talk about how HOT that Kristin Fisher is, or something?
"I don't like KNWA because of the shit they put their people through, and the pure dishonesty of their practices. They claim that they don't subscribe to Nielsen because they're "inaccurate", yet still claim to be number 1. They don't subscribe to the AP, yet steal from them daily... all to save a few bucks. They go out of their way to make the competition look bad, so they look better."
(Amen to that poster above! HEY!! KNWA WILL SOON BE CHANGING ITS SLOGAN FROM "ALWAYS" TO THE NEW WAL-MART--ER, I MEAN, KNWA SLOGAN, "SAVE MONEY. LIVE BETTER" )
To the above poster: Do you have video of that ?
Excuse my terrible mechanics up there (that several of you so graciously pointed out.) I was in a hurry to get somewhere.
I would like to pose a question about ratings, though:
NWA is half of the market. Why is it then that the given "run away favorite" in these mystical "NWA Numbers" is still so far behind DMA wide? Shouldn't it at least be more or less marginal? We're talking about numbers, in some cases, that are 5 to 1. That alone shows you how useless cherry picking is.
Just wanted to throw that out there.
why does anyone give a crap about those little holes in NWA? the talent tries to go from NWA to little rock anyway.
now it's getting interesting
He's just jealous because he doesn't have a third leg like the chicken does.
Is that a picture of what meth does to a person?
I can now confirm it...multiple sources are telling me tonight that this guy marty is a goober. he's expected to stumble and bumble his way through a knwa sports report in the near future.
Marty is a good guy. He might surprise you. I guess we'll have to see.
Congrats Marty! By the way, on the audio at the Long press conference - I don't know if KNWA's audio was bad or not, but the audio feed provided by the UA, coming from the mic at the podium, was crapalicious. They worked on it for about 20 seconds and left it sub-par.
Marty:
I wish you the very best.
"THE HUDDLE," is just not the same since you left.
Boring, actually...oh well.
Hey, good luck man...You will be great and KNWA is LUCKY to have you.
Now, if KFSM would just get rid of that old geezer Mike Irwin! His hair dye is getting old.....
Yes, please get rid of Irwin and the rug/beaver tail on the top of his head.
i just wanna say i'm sick of the people in little rock acting like they are the be all end all of tv news...gimme a break...i've seen the l.r. news, you guys aren't exactly breaking new ground in news coverage...now have fun with all the posts telling me how you ARE the be all end all...that's all
What we need is new jock straps for the Hogs so we can play harder and win.
to 10:22 PM, Sept 12; what station do you work for, Fox 16?; By the way, not only do I agree with 10:31 (Sep.12), but I must add that this is sad.
marty is a great guy without a doubt. he's one of the nicest you can meet and he knows a LOT about the hogs. but personally...i just don't think he has the on-air persona needed to be in a top television station. the huddle was two guys in a radio booth with two cameras, him and ernie witt jr. and they know they're stuff, but he's just kinda BLAH in my opinion. but that's just me.
He's a reporter not an anchor. Good grief you make it sound like he's replacing Matt on the Today Show.
Those Hogs took a beating tonight. I guess those new jock straps must have slipped a little. They will do better next week.
River Valley people don't watch KNWA anyway since they moved out of Ft Smith.
I din't for news because all they have is NWA news but I always watch their sports. They are way ahead of the rest with that.
Would the owners of this site please move on to other stuff...I am tired of looking at what meth does to a person.
Would the owners of this site please move on to other stuff...I am tired of looking at what meth does to a person.
....better skip that visit to Moms this weekend then
skip the visit? they probably live with mom.
i really want to hear from the fox producer
Amen to the person who wrote the last comment. I just can't wait to hear from Mr/Ms GOD'S GIFT TO LITTLE ROCK TV NEWS PRODUCTION. Sorry, man but you lack the babes, and that (unfortunately) is what sells in this market. Most people in this market care more about babes than they care about the overall quality of news coverage, much less "the set."
You are probably one that believes that viewers 20-40 have more buying power than those between 50-70 aren't you. Having "Babes" is not what sells in tv land. What sells is having newspeople that you can believe in, not some fresh-out-of college-twenty-something babe. Stay tuned for more education, if needed.
Balls in the mouth to Fox 16.
The reporters are all pretty much believeable, since they mostly never check more than one source and report whatever the first source tells them. So, they might as well look great !
Anybody got an update on "Big Ego" Bo Mattingly?
Maybe he is coaching at Alabama ?
Marty Moose, Marty Moose...M-A-R-T-Y...
But will the bring back to Docuprint Ads???? THAT is the question!
....better skip that visit to Moms this weekend then
I bet you have a poster of Marty on the wall of your bath room.
Marty Houston .... yyyyyyyaaaaaaaaawwwwwwwwwnnnnnnnn.
Gomer fo sho!
Marty Houston .... yyyyyyyaaaaaaaaawwwwwwwwwnnnnnnnn.
....opem your mouth a little wider when you do that.
So, I do not actually believe it is likely to work.
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