KNWA Adds Noon Newscast
Source: KNWA Press Release KNWA-TV will expand its news coverage by offering “Arkansas at Noon” weekdays at Noon beginning Monday, September 10th.. “As our area continues to expand, so do we. This 30 minute show will highlight the news from the entire state of Arkansas as well as top stories from right here in Northwest Arkansas,” commented Blake Russell, KNWA-TV Vice President and General Manager. “Arkansas is a wonderful place to live. Many of our viewers are interested in news and weather from throughout The Natural state. We’ve found a way to create a show that delivers a unique news product that you can’t get anywhere else.”
Arkansas at Noon will feature local news and weather and offer a travel forecast for the entire state. Another interesting feature of Arkansas at Noon will be “Dialing for Dollars” where news talent will pick a phone number and call it live on the air. The caller must know the predetermined “Count” and “Amount” shown on the screen. If they do, they win! “Many central Arkansas transplants to the Northwest corner of the state are very familiar with this game. I have been amazed by the number of people who have been excited about us bringing it to Northwest Arkansas and The River Valley,” stated Blake Russell.
“This is a great opportunity for us to be the first and only station in our area to do something like this – and even more important – to give our viewers the option of watching a newscast that covers the entire state, “said Scott Pickey, KNWA-TV News Director. “So many people in Northwest Arkansas are from the Little Rock area – or travel back and forth – so I think there’s a strong interest in what’s going on all over Arkansas.
Arkansas at Noon will be anchored by Kelly George in Northwest Arkansas; and Melissa Simas and Meteorologist Mike Francis in Central Arkansas.