Thursday, August 30, 2007

July Numbers for NorthWest Arkansas

NWA July Ratings

5:00p
KFSM 5.8 / 18
40/29 5.9 / 19
KNWA 3.7 / 12

6:00pm
KFSM 7.1 / 19
40/29 5.4 / 15
KNWA 3.0 / 8

9:00pm
KFSM 4.1 / 11
40/29 2.0 / 5
Fox 24 1.8 / 5
KNWA 2.0 / 5

10:00pm
KFSM 4.8 / 13
40/29 4.9 / 14
KNWA 5.6 / 16

22 Comments:

At 10:14 PM, August 30, 2007, Anonymous Anonymous said...

What has happened to ABC in NWA. It seems they just keep losing ground. I thought KFSM was a Ft. Smith station. They seem to continue to be as strong as KHOG in Early News and KNWA goes back in front at 10pm. I know they have moved a lot of staff to their new facilities but I think they are still stuck in the middle. What once was the dominate force in NWA may want to think again their plan. Maybe they should go back to focusing on Ft. Smith. They seemed to have better numbers then.

 
At 10:45 PM, August 30, 2007, Anonymous Anonymous said...

Oh the good ol' meaningless "Northwest Arkansas" numbers.

It's all one DMA, like it or not. You can't split a DMA to make youself SEEM like you're doing better than you are.

 
At 1:40 AM, August 31, 2007, Anonymous Anonymous said...

KNWA's numbers are impressive at 10:00. Especially given the poor showing by NBC.

 
At 2:55 AM, August 31, 2007, Anonymous Anonymous said...

Many people I speak with say KNWA has the best anchor team in the area

 
At 2:58 AM, August 31, 2007, Anonymous Anonymous said...

When the blog author says "Northwest Arkansas" I think he means the entire ADI. When you split the state in four, Fort Smith is technically northwest Arkansas. It's only people there who believe in the "north of the tunnel" nonsense.

These ratings change in phases. I remember not too long ago, Channel 5 folks were on here talking about how the other two stations suck (just because they had barely higher numbers in a few shows). Things have changed, and will continue to change.

All three stations need to do something very strategic, and it boils down to all the NWA vs. River Valley nonsense.

 
At 4:42 AM, August 31, 2007, Anonymous Anonymous said...

Yawn! Give us some Little Rock news instead!

 
At 5:32 AM, August 31, 2007, Anonymous Anonymous said...

I still think they should split the DMA into two separate ones. There's just no way any one station is going to cover both, and do it well.... and it would get rid of all this Ft. Smith/NWA crap.

 
At 11:38 AM, August 31, 2007, Anonymous Anonymous said...

"Oh the good ol' meaningless "Northwest Arkansas" numbers."

"North of the tunnel nonsense"?!?

Obviously it's not if both KFSM and KHBS are "quietly" trying to refocus their attention there. By “quietly” I mean they are just not being as blatant as KNWA was when they turned their attention to NWA and we all know KNWA could have handled that a little better. (OK, you got me… a lot better.)

The sad fact is that Fort Smith and surrounding communities are stagnant and the citizens can chalk it up to city leaders who won't bother to get off their asses and even try to be a little progressive in attracting new business/attractions to their cities. Who in their right mind wakes up one morning and says "Gosh, I think I will move to Fort Smith, Arkansas because there are so many opportunities there." (Unless you are a starving reporter in desperate need of a job.) I know I could not get away fast enough, made it out, and have never looked back.

So face it there is money to be made if you can call yourself #1 in "Wal-Mart" country. Those of you who do not believe this are seriously deluded.

One should never forget that the Television business is all about the money and news products are just an afterthought. If there was more money to be made with syndication products vs. local news then I doubt you would see any station with a local news product.

 
At 11:39 AM, August 31, 2007, Anonymous Anonymous said...

Is KHOG doing the newscast @ 10:00 from Ft. Smith now? Donna and Craig are together on the desk. They were always in boxes before. Did Craig move back down to Ft. Smith?

 
At 11:53 AM, August 31, 2007, Anonymous Anonymous said...

lets see what knwa's 10 does once they DONT cover high school football...what idiots made that decision

 
At 2:42 PM, August 31, 2007, Anonymous Anonymous said...

2:58 AM, August 31, 2007
When the blog author says "Northwest Arkansas" I think he means the entire ADI.

And you would be wrong. Those are the "numbers" for Washington and Benton counties only. And they're meaningless... you can't split up a DMA and have an accurate measure of anything. You start dividing the numbers, and you can make them say whatever you want... any of the stations can call themselves #1. It's all about the sample.

And for those of you wanting the DMA to be split... say goodbye to advertising dollars. Splitting the area would make NWA the second smallest in the state, with the RV just above it... somewhere in the 160's.

All three stations are pretty open about the fight over NWA... it's a growing area that was neglected for a long while in the TV game. No one's "quietly" doing anything... KHOG is moving their entire operation up there, and opening a local in Rogers. KFSM does an update weather cast every half-hour focused on NWA... no Fort Smith at all. And it's pretty much a dead heat.

 
At 3:22 PM, August 31, 2007, Anonymous Anonymous said...

Very well said. I would add that those tow counties are quickly remolding what the "metro" of the market is. Those two counties make up half of the population of all the counties in the DMA.

 
At 4:58 PM, August 31, 2007, Anonymous Anonymous said...

You are on the mark with that. I think you meant two not tow counties.

 
At 5:02 PM, August 31, 2007, Anonymous Anonymous said...

3:22 PM, August 31, 2007

Not quite... they're still about 15-20 thousand people short. But it's far and away the largest concentration of people in the area.

It is the battleground, for sure. But these numbers don't reflect it. The best way to figure out who's doing what is to look at the movement sweep to sweep across the whole DMA. The Valley numbers aren't changing much, but NWA is... I'd say, conservatively, about 85% of the change in numbers comes in households there.\

Look at the total numbers, compare them to last sweeps and last July... those are the real numbers.

 
At 9:58 AM, September 01, 2007, Anonymous Anonymous said...

in reference to 40/29 news, no craig didn't move back to fort smith. they have closed the fayetteville station and are moving to rogers and rebuilding the set so all the station is doing everything from the fort smith news room, hence no more news room shots.

 
At 4:27 PM, September 01, 2007, Anonymous Anonymous said...

Apparently a plane is flying around razorback stadium with a knwa sign behind it. Feel free to discuss

 
At 5:00 PM, September 01, 2007, Anonymous Anonymous said...

KFSM has a reporter opening, and KNWA has a morning anchor gig opening. Anyone know who's leaving at those stations?

 
At 7:36 AM, September 02, 2007, Anonymous Anonymous said...

"Not quite... they're still about 15-20 thousand people short."

The link in the Neilsen market thread shows that the DMA gained eight thousands households in one year. It's obvious where those gains came from...so that means that NWA will have more households than the river valley in approximately two years.

 
At 3:42 PM, September 03, 2007, Anonymous Anonymous said...

WOW! Look at the fox numbers...Go Dana!!! The station has not even been around for a year and people are watching it.

 
At 4:09 PM, September 04, 2007, Anonymous Anonymous said...

Yeah, 1.8% of the people are watching. Go fox...

 
At 8:53 AM, September 05, 2007, Anonymous Anonymous said...

What a pain for 40/29 staffers.....sounds like someone didn't plan well. When will the new place in Rogers be ready?

 
At 3:53 PM, September 05, 2007, Anonymous Anonymous said...

Anonymous said...
Yeah, 1.8% of the people are watching. Go fox...


I'd hope someone in the news business would know how to read ratings. 1.8 is the rating, not a percentage of viewers. That would be the share, which is the number to the left. Fox's news is pulling in as many viewers as KNWA and 40/29 at 9:00... meaning as many people watch Fox24 News as watch the NBC and ABC primetime news lead-in.

 

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