KARK in the Telethon Business?

An e-mailer is upset KARK held a telethon this morning to keep the Bald Knob school open. Here's the e-mail: The KARK morning show held a telethon Friday morning to raise money to keep the Bald Knob school district open. I understand reporting a fundraiser and detailing why they're in need of money, but to hold atelethon and give the KARK number to call to donate!!!! If that is not
crossing the line, I don't know what is!!!!!!