KATV Regains Lost Ground in May Book
Arkansas Business.com has some early stats from the May book. Below are the highlights from the article:
> THV-TV, Channel 11, and KATV have been trading licks at 10 p.m., but the ABC affiliate has opened a slightly larger lead this quarter with a 12 rating and 27 share, compared with KTHV’s 10 rating and 21 share. KARK-TV, Channel 4, pulled a 5 rating and 11 share in the early Metro whole numbers.
Another big story at 10 p.m. was KLRT-TV, Channel 16’s first crack into the top three with its hour-long 9 p.m. newscast surpassing KARK’s 10 p.m. ratings. Fox 16 picked up a 7 rating and 12 share, and also won in several demographic categories.
> KTHV did win in the mornings, but KATV closed the gap. The CBS affiliate scored a 4 rating and 36 share at 5 a.m. and an 8 rating and 31 share at 6 a.m. KATV picked up a 3 rating and 28 share at 5 a.m. and a 7 rating and 26 share at 6 a.m.
> KATV also won at 5 and 6 p.m., with a 13 rating and 33 share and a 13 rating and 29 share, respectively. KARK and KTHV were neck and neck at both 5 and 6 p.m.
Though Fox 16’s 9 p.m. newscast broke new ground, its new 5 and 5:30 p.m. newscasts got off to a slow start, pulling in a 1 rating and 3 share at 5 p.m. and a 1 rating and 2 share at 5:30 p.m.