Friday, June 15, 2007

KATV Regains Lost Ground in May Book

Arkansas Business.com has some early stats from the May book. Below are the highlights from the article:

> THV-TV, Channel 11, and KATV have been trading licks at 10 p.m., but the ABC affiliate has opened a slightly larger lead this quarter with a 12 rating and 27 share, compared with KTHV’s 10 rating and 21 share. KARK-TV, Channel 4, pulled a 5 rating and 11 share in the early Metro whole numbers.

Another big story at 10 p.m. was KLRT-TV, Channel 16’s first crack into the top three with its hour-long 9 p.m. newscast surpassing KARK’s 10 p.m. ratings. Fox 16 picked up a 7 rating and 12 share, and also won in several demographic categories.

> KTHV did win in the mornings, but KATV closed the gap. The CBS affiliate scored a 4 rating and 36 share at 5 a.m. and an 8 rating and 31 share at 6 a.m. KATV picked up a 3 rating and 28 share at 5 a.m. and a 7 rating and 26 share at 6 a.m.

> KATV also won at 5 and 6 p.m., with a 13 rating and 33 share and a 13 rating and 29 share, respectively. KARK and KTHV were neck and neck at both 5 and 6 p.m.

Though Fox 16’s 9 p.m. newscast broke new ground, its new 5 and 5:30 p.m. newscasts got off to a slow start, pulling in a 1 rating and 3 share at 5 p.m. and a 1 rating and 2 share at 5:30 p.m.

60 Comments:

At 4:22 PM, June 15, 2007, Anonymous Anonymous said...

The guy that wrote this story is obviously not a fan of KARK.

 
At 4:29 PM, June 15, 2007, Anonymous Anonymous said...

Dale better retire now. That way he can retire while KATV is number 1. Otherwise he'll just be a nobody. Wait....what was I thinking? As soon has he retires he is nobody....and we all know what that means. No more luvin'

 
At 5:59 PM, June 15, 2007, Anonymous Anonymous said...

It has taken a little longer than expected, but the momentum has started. KTHV will continue to spiral down. The two female anchors at 10p, the dance and pony morning show and their inability to cover "real" news is taking its toll. The spin begins!

 
At 6:31 PM, June 15, 2007, Anonymous Anonymous said...

KATV also won EVERY key demo at 5:00, 6:00 and 10:00.

That large man spotted doing a celebratory back-flip?

Andy Pearson

Letting him go will prove to be an Audas-sized error.

 
At 7:01 PM, June 15, 2007, Anonymous Anonymous said...

Everyone has been saying THV is on a downward spiral for years now, and it has yet to happen. One book doesn't make or break a newscast. Whether it be real good, or real bad. The only thing consistant on their station is their morning show. Even if they fell to #2 (which they haven't) you would still know you would get a good solid rating if you bought advertising on it. The other morning shows are up and down, you may get a 6 and next time get a 3.

 
At 7:49 PM, June 15, 2007, Anonymous Anonymous said...

The naivete continues. When one is working in the news business it is easy to think that viewers are out there weighing one newscast against the other... I like this one better because it has both genders represented instead of just women... Wow isn't that set cool i think i'll watch it. The reason channel 7 gained at 10 is because they follow Grey's anatomy and Lost while 11 shows reruns. Thats it. Everyone in previous months prognosticated 7's demise and channel 4's rise. Step up and admit how truly idiotic you were.

 
At 9:31 PM, June 15, 2007, Anonymous Anonymous said...

Actually, it just goes to show how naive you really are. In the May sweep, the networks stack all originals and finales into the book and most of the time they lead into the 10P local newscasts. So, it really doesn't matter if KATV had new shows at 9 because KTHV had new shows at 9 as well. The ping-pong game between 7 and 11 continues. I think the big news of the book is the 16 beat Channel 4 in a very key demo. It seems that Channel 4 STILL can't overcome its problems of the past and many of the people of Central Arkansas have come to depend a 9PM newscast. I think Channel 16 will become a bigger threat to 7 and 11 long before 4 will. Next time, do a little research before you make sure "naive" comments.

 
At 9:51 PM, June 15, 2007, Anonymous Anonymous said...

Actually if you look at the programming from May, CBS did rerun shows on Tuesdays and some Thursdays as well. CBS was down in prime and ABC up. Hince the swing in the ratings.

 
At 11:14 PM, June 15, 2007, Anonymous Anonymous said...

The spin doctors are hard at work here. Well, I'm going to throw in my two cents after moving here to retire after a career in media and public relations.

Number one, the female anchor team with the two gosh-darn guffaw comedians on the ends may be able to keep the ship afloat for a while, but it is not what I would consider a team that can overtake and dominate. That is a simple fact that someone over at Channel 11 and the Gannett people haven't figured out, or are letting happen until revenue starts to suffer.

General managers usually don't pay the price for bad decisions. They didn't get where they are taking the blame.

The market has been wide-open for one of the stations to take some numbers and will continue to do so. There's no station that is just bowling anyone over.

Personally, I haven't watched more than ten minutes of any of them in some time.

 
At 3:44 AM, June 16, 2007, Anonymous Anonymous said...

I find it interesting that Fox 16's producer always manages to take time out of producing her show to chime in whenever there's a thread even remotely related to her station. Doesn't she have more important things to do during her own show? I guess it's so bad that even she can't watch it all the way through.

 
At 7:58 AM, June 16, 2007, Anonymous ifly4central said...

I watch 11 all the time.I channel surf from time to time, but I always come back to 11.I wont begrade 4 or 7, it's just not for me.Someone is watching 7.No one claimed voting for Bill Clinton...Some of us did twice....

The 9pm news is great, beats the hell out of reruns....We miss Andy,Andy don't miss THV....

 
At 10:17 AM, June 16, 2007, Anonymous Anonymous said...

Ok you may think FOX16 shows are bad but the viewers do not.

I guess you haven't watched our shows lately.

Keep telling yourself that.


FOX16 was second in demo's 18-34
Beat KARK late and are with in 3 points of second place and 5 of of first place overall in the late time period.

Keep drinking your kool aid and we will keep going up.

 
At 10:44 AM, June 16, 2007, Anonymous Anonymous said...

"I find it interesting that Fox 16's producer always manages to take time out of producing her show to chime in whenever there's a thread even remotely related to her station."

How come anytime there's a comment about FOX16 you just assume that someone at FOX16 made the comment. How come you don't do that when someone at 7 or 11 makes a comment? You really must have a miserable life if you live to bash FOX16.

 
At 10:52 AM, June 16, 2007, Anonymous Anonymous said...

It's not just the fact that they're posting about fox. There are indicators in her posting style that are more reliable than a fingerprint in identification.

 
At 12:22 PM, June 16, 2007, Anonymous Anonymous said...

Everybody gets on the blog and blows their own horn,I don't understand why it's a problem when someone from FOX16 does it.

The other three stations need to get their heads out and realize that FOX16 is now a player in this market after only three years on the air.

You can slam FOX16, us, all you want but that will not make us go away.

Every station has it's only problems, i.e 7's new server about to crash at any minute every day. 4 losing a whole news cast on a Sunday night. Thv's GM make a bad decision.

 
At 2:18 PM, June 16, 2007, Anonymous Anonymous said...

Yep, THV made their biggest mistake of all in losing Andy. The link holding them together.

Looks like they're paying for it now though. No doubt they're wishing now they had appreciated having the one and only media professional in AR. Oh well. What goes around...

From what I hear Andy is doing GREAT at UBS too. No surprise though with him being one who demands alot of himself professionally and obviously is far more intelligent than he ever got credit for at THV.

Miss him but glad he's doing so well. The media's loss has now become anothers gain.

 
At 3:38 PM, June 16, 2007, Anonymous Anonymous said...

Metro Numbers? Who uses metro numbers?

 
At 6:13 PM, June 16, 2007, Anonymous Anonymous said...

Who uses metro numbers? Who in there right mind would base their entire buy on Nielsen paper diaries period? RIPOFF and the clients are the ones who suffer. All stations should be required to go electronic.

 
At 8:08 PM, June 16, 2007, Anonymous Anonymous said...

I vote for meters too, but you have a station in this market that does even get the paper diaries.

Could the other stations go meters without 4?

I love how 4 uses KARN to get AP now.

 
At 12:22 AM, June 17, 2007, Anonymous Anonymous said...

fox16 news is the little engine that could. keep bashing them but eventually theyre going to huff and puff their way to the top.

 
At 8:32 AM, June 17, 2007, Anonymous Anonymous said...

I dont know about FOX16 being the little engine that could...We have expanded and add more people. We don't have the staff as other stations now but we are close.

We should have more news in the next year which will only let us expand to the same if not bigger than the other stations.

 
At 12:48 PM, June 17, 2007, Anonymous Anonymous said...

Why are the ratings in the Arkansas Business article different than the ones cited in KATV's press release? Can someone post a copy of KATV press release so that we can see the difference? The difference may be the result of Metro ratings vs. DMA ratings. If that's the case, then the AB article is misleading.

 
At 2:02 PM, June 17, 2007, Anonymous Anonymous said...

In Dale's press release he used metro rating because they were better then the DMA rating for KATV.

AB used the DMA rating. Dale used an old GM trick, you used whatever is best for you.

I don't think anyone will post the numbers here. You have a station that doesn't buy them so we shouldn't give them to them

 
At 4:26 PM, June 17, 2007, Anonymous Anonymous said...

Actually, Dale's press release uses advance ratings, which are based on DMA ratings. The Arkansas Business article used "Metro whole numbers" for their analysis, which would not reflect the entire dma.

If the ratings used for analysis in the article are in fact DMA ratings, then their is factual problem.

Could it be that KTHV and their relationship with the Arkansas Business Journal paid off?

 
At 4:48 PM, June 17, 2007, Anonymous Anonymous said...

Metro number or DMA numbers aside, the business journal article is once again an example of how print people should not be allowed to write about the business side of the business.

While the 9pm newscast on FOX may have made some gains over last year, there are three important points worth mentioning in any article written when mentioning the FOX station's 9pm news and ratings:

1. The newscast runs an hour earlier than the other three late evening newscasts. Viewing levels during that time periiod are higher than they are at 10pm, which means they have an advantage when comparing rating points against a newscast that runs in a later time period. That's why most writers in larger markets don't compare the "ratings" for newscasts that don't run in the same time period. For the younger people in our business who have never learned to read a rating book, just ask. Someone will explain it to you.
2. Most FOX newscasts at 9pm have two seasons. AI and Non-AI. The numbers for newscasts drop dramatically without the AI lead-in. In fact, take the AI nights out of their average, and look at the drop.
3. The 9pm newscast is a newscast of convenience. It's great to have it in the market, but it will always be lead-in dependent (AI), seasonal and vulnerable to strong prime broadcast and cable programming in the time peiiod. That's why the 10pm time period is so important for stations and advertisers.

 
At 5:03 PM, June 17, 2007, Anonymous Anonymous said...

to the poster above, keep in mind that the other 3 stations have lead-ins as well. And their ratings are often lead-in dependent too. So that part must be thrown out. Second, FOX16 is doing perfectly fine at 9pm. Keep in mind that from 1997-99, we had another 9pm newscast that didn't fare near as well as FOX16 has done. And finally, FOX16's rating have constantly improved over each book. American Idol or NOT! And American Idol wrapped up at the BEGINNING of May. So it shouldn't even factor into your argument. FOX is enjoying its increasing popularity. It is the 2nd most watched primetime network behind CBS. The personalities are the difference. NBC has struggled undoubtedly over the past 2 years and their ratings haven't been able to climb at 10. KATV is just the "old school station that you can't stop watching". But their anchor teams at 5, 6 and 10 are comfortable with each other, as KLRT is as well. KARK seems tense and KTHV is generally boring and still trying to gel.

 
At 5:11 PM, June 17, 2007, Anonymous Anonymous said...

Nice post 4:48pm but let me point out a couple misstakes,

1) I guess you do not read the Chicago Tribune, Sun Times or NYT. Their media writers write about news ratings all the time. Just checkout newslab.org and all the major papers in the country will have articles about ratings from the May book.

2) If your point about American Idol is true, then why has FOX16 ratings shown growth every book since they went on air?

3) Is not convenience a point of what we do for our viewers?

 
At 6:00 PM, June 17, 2007, Anonymous Anonymous said...

In less you are Dale you don't know what he used, but I bet the Ol Pard used what was best for himself

 
At 7:09 PM, June 17, 2007, Anonymous Anonymous said...

I'm confused. I thought the Simas/Mosler team on 4's morning show was proving to be a hot diggity combo...

What happened?

 
At 8:10 PM, June 17, 2007, Anonymous Anonymous said...

Thanks 5:11pm, but those were not mistakes.
1. I do read major newspapers. While the newpaper writers do mention ratings (I never said they didn't), they don't often compare newscasts that run in different time periods against each other. However, when a FOX station does run against a big three, they will compare. As an example, that's why Feder in Chicago made a big deal when WFLD (FOX) beat WBBM (CBS) at 10pm after they launched a competing newscast. It's easy for a station to talk about a newscast that runs by itself with no news competition, but a writer with a journalism background shouldn't compare it to to other newscasts in different time periods.
2. While the FOX newscast may have shown growth book to book ( and that's great), it is simply not true that the newscast has grown each and every book since inception. The newscast has shown growth over the past three years, but certainly not each and every book.
3. No, as an industry, we really don't believe in convenience. We scheduled newscasts based upon archaic notions of the way people use television. If the FOX station really believed that convenience was important, they would have launched a news product at 6:30pm, instead of at 5pm when the consumer already has 3 local choices and countless national choices. It can't be that they are protecting the strong ratings from their syndicated product, as they underperform other FOX stations in this area as well. It might have been that they were tired of missing all of that money spent by advertisers in the early news daypart. That has nothing to do with the viewer, and everything to do with money.

 
At 12:55 AM, June 18, 2007, Anonymous Anonymous said...

I still disagree with you and our industry is changing dailiy and that is a problem in this market...no one wants to change!

Viewers no longer get their news at 5,6,and 10pm. They can get it 24 hours a day. So, with people working more jobs today, why not give them some convenince and a choice of watching a 9pm newscast?

And WFLD didn't beat WBBM at 10pm...the story was that BBM lost to the local Spanish station and WFLD beat WGN. But the point being that writers do write about newscast and numbers is different slot. Most important of all is that is how it's sold.

And it's true FOX16 has grown with each and every book since it when on air.

 
At 9:59 AM, June 18, 2007, Anonymous Anonymous said...

But the point is, they are not competing WITH a newscast at 9PM. If they chose to compete with the big three at 10p. I think that you'd see lower numbers... below KARK even.

 
At 10:51 AM, June 18, 2007, Anonymous Anonymous said...

We can agree to disagree 12:55am, but please get your facts straight. From Robert Feder's column on May 24th: "But since its debut April 9, Channel 32's news has beaten Channel 2 in the overall Nielsen measurement numerous nights. Channel 2 ratings are down about 30 percent from a year ago." WFLD has beatn WBBM at 10pm.

When FOX in Little Rock competes against another newscast at 9pm, they can talk.

 
At 10:53 AM, June 18, 2007, Anonymous Anonymous said...

KLRT's 5pm news isn't the greatest but their 9pm newscast is excellent in my opinion. Let's be honest: they put on a better newscast than 4 AND 11, which right now isn't hard to do. 4 and 11 are simply dull and people are beginning to make the switch apparently. I don't think that if they competed at 10, they'd lose all their viewers. But WHY WOULD THEY COMPETE AT 10? all primetime newscasts follow up the network's programming. it wouldn't make sense.

 
At 11:13 AM, June 18, 2007, Anonymous Anonymous said...

10:51, you'll get better results banging your head agaginst a brick wall than debating Fox's Little Engine with facts. She lives in her own little world where facts can be blown away by a toot of her own horn and you can compare the ratings of a station who runs news when nobody else does against the ratings the other three earn while actually competing against each other.

 
At 11:39 AM, June 18, 2007, Anonymous Anonymous said...

So if I go out onto a baseball field and get a home run out of a bunt time after time when there's no one on the field, that means I have earned a shot at the penant? Sweet!

 
At 11:40 AM, June 18, 2007, Anonymous Anonymous said...

10:53am... if you think that Fox's 9pm newscast is strong, then you have not seen many FOX 9pm/10pm newscasts.

And, there are many examples of FOX stations that air an hour newscast at 9m/10pm, and then a thirty-five minute newscast against the traditional three at 10pm/11pm.

 
At 11:47 AM, June 18, 2007, Anonymous Anonymous said...

give up, you're not gonna win. your lackluster point is proven. and this is directed toward 10:51.

 
At 12:01 PM, June 18, 2007, Anonymous Anonymous said...

Just points out how bad Network TV is that people will watch misspellings, and "mirrors" at 9 rather than real news. Anchors are bad, weather is bad, and sports is a joke. Just talk to who has left there (KLRT) and most worth anything just shake their heads. Worst part is now we have to watch their incessant promos about how good they THINK they are. Statistical error is more likely the reason for this ratings report.

 
At 12:44 PM, June 18, 2007, Anonymous Anonymous said...

I'd rather fire up the modem and READ about the news of the day than watch that chick on Fox act like a knit wit between every story. She's irritating. What's with that laugh?

 
At 4:23 PM, June 18, 2007, Anonymous Anonymous said...

Why isn't anyone questioned where Arkansas Business got their numbers?

 
At 5:02 PM, June 18, 2007, Anonymous Anonymous said...

12:44,

Two words: happy hour.

 
At 5:04 PM, June 18, 2007, Anonymous Anonymous said...

Hey everyone, lay off KLRT. As much as I hate to say it, these guys are a major player.
I work at KARK and feel that we've done some good things and have turned the corner, but KLRT seems to have found their nitch and the recent numbers prove that.
I also have to disagree with the above poster, they have good talent. I think Kelly is solid aswell as the sports guy Raath (pretty hot too). The weather is decent and Donna seems to rub some people the wrong way.
With that being said, I wouldn't trade the momentum we have at KARK for anything. I'm sure we'll do this all over again come August.

 
At 7:41 PM, June 18, 2007, Anonymous Anonymous said...

Suuuuuuuuuuuure.

 
At 8:08 PM, June 18, 2007, Anonymous Anonymous said...

Reading this blog from here in NWA, I find it humorous how you guys love to attack Fox 16 even when the numbers seem to contradict those same attacks.

To be honest, I've never actually seen their newscast before but based on the insecurities of the other three - they must be doing something right.

 
At 8:40 PM, June 18, 2007, Anonymous Anonymous said...

"Suuuuuure"

KARK employee here again - while I won't go as far as the KLRT producer chick, I'll be one of the few that admits where I at least work. I'm not so insecure that I can't mention a positive from the competition.

Like I said, Fox 16 seems to be doing well, but lets see what happens next book, just ask 7 about book fluctuations.

As for THV, being a female myself, I still can't relate to the two female anchor team. Makes no sense.

And despite our down book for the 10:00, that's hardly reason to panick. I think viewers have ample evidence this isn't the same old KARK. We all believe strongly in what's being done here.

 
At 9:11 PM, June 18, 2007, Anonymous Anonymous said...

For the most part, y'all are proving, once again, why you don't deserve to work in markets higher than #57.

I have never seen such infighting amongst industry insiders before -- at every other market I've worked at, people from all the other stations still went out and got beers with each other every Friday night. What is your problem, Arkansas?

 
At 9:48 PM, June 18, 2007, Anonymous Anonymous said...

9:11, 8:40, 8:08 - stealing pages out of Win Nobles playbook? You need help lady.

 
At 9:50 PM, June 18, 2007, Anonymous Anonymous said...

Scratch 9:11 from that list.

 
At 12:29 AM, June 19, 2007, Anonymous Anonymous said...

KARK needs young talent on the anchor desk to compete. What they have now is not working

 
At 9:53 AM, June 19, 2007, Anonymous Anonymous said...

Wow. I have seen some foolish behavior on this blog before, but the phoney KARK employee and "NWA" reader take the cake. Those posts are identical to the first few the Fox Producer made when she was outed in the Alltel thread. In that one it was "Fox 16 producer here again - " and in this one it's "KARK employee here again - "

Who does she think she's fooling? I suppose she'll be by any minute to claim that we all do it too. I've been reading this blog for a couple of years now and have never seen anything like this outside of a Win Noble thread. This lady has got more than a few screws loose.

 
At 11:11 AM, June 19, 2007, Anonymous Anonymous said...

I wonder how her comments as a 'kark employee' will go over with Donna and the 'hot' sports guy's wife.

 
At 10:29 AM, June 20, 2007, Anonymous Anonymous said...

Uh-oh. Looks like someone's grounded from the computer.

 
At 2:14 PM, June 20, 2007, Anonymous Anonymous said...

When is Dana Sargent and Matt Barcaro getting married?

 
At 10:40 PM, June 20, 2007, Anonymous Anonymous said...

why are the fox 16 producers being so quiet?

 
At 11:15 PM, June 20, 2007, Anonymous Anonymous said...

It's just been one posting and she's been told to stop.

 
At 9:26 AM, June 21, 2007, Anonymous Anonymous said...

Case closed.

 
At 9:53 AM, June 21, 2007, Anonymous Anonymous said...

Nice work Watson.

 
At 3:22 PM, June 25, 2007, Anonymous Anonymous said...

why does everyone think all fox 16 defensive comments are from a female producer. Don't you people know that the Fox 16 GM Spohn lives and breathes this stuff, this blog in particular? He's steeped in pettiness.

 
At 12:00 PM, August 11, 2007, Anonymous Anonymous said...

Wow, people can write in freely without a password or rules on this blog! Interesting.

 

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