Monday, June 04, 2007

CBS Wants "Seamless" Transition Into Evening News

Source: TV Week CBS is turning to its station affiliates to help bolster "The CBS Evening News With Katie Couric."

The network wants the local stations to transition seamlessly from their early newscast to Ms. Couric's show-mdash;meaning no intervening commercials or promotional spots.

With data indicating a third of viewers decide what they're going to watch next in the last seconds of their local newscasts, CBS wants to eliminate temptations that would lead viewers to choose something other than the flagship "Evening News," which sank to a record low of 5.96 million viewers two weeks ago.

"A seamless transition is the price of admission," Mr. Kaplan told affiliates gathered last week in Las Vegas for the 53rd annual CBS affiliates convention, where Ms. Couric made her second annual appearance to schmooze with local station representatives and to say, "I hope you'll keep watching." MORE

26 Comments:

At 10:45 AM, June 04, 2007, Anonymous Anonymous said...

Does Channel 11 already do this? I know Channels 4 and 7 do it.

 
At 1:24 PM, June 04, 2007, Anonymous Anonymous said...

Yes affiliates... it's your fault - not our ridiculously over paid and under qualified anchor's fault.

 
At 4:13 PM, June 04, 2007, Anonymous Anonymous said...

How do you "seamlessly" transfer from a class news program to a total flop? Katie Couric is not a "news" person, she's a personality with way too much promotion and too little substance.

 
At 5:37 PM, June 04, 2007, Anonymous Anonymous said...

CBS is going to have to do something to bolster Katie's audience. She is about the worst choice that they could have come up with. Plus, they are trying to convince someone that her legs are nice by sometimes posing her on the front of her newsreader desk.

 
At 6:41 PM, June 04, 2007, Anonymous Anonymous said...

How long will it be before Katie is moved to mornings to boost the also struggling CBS Early Show?

 
At 8:44 PM, June 04, 2007, Anonymous Anonymous said...

Couric boost the morning show? She is sinking like a rock on the CBS Evening News. She will be gone by year's end.

 
At 9:49 AM, June 05, 2007, Anonymous Anonymous said...

Going seamless into 530 block will not solve the problem. It's much bigger than mechanics.

 
At 10:59 AM, June 05, 2007, Anonymous Anonymous said...

KTHV Five O'clock a classy news program?

How about a trivial, superficial ratings flop?

 
At 5:25 AM, June 06, 2007, Anonymous Anonymous said...

Just bring back Bob S. he was great I watched he was a cool old dude. By the way Katie has some funny teeth.

 
At 5:51 PM, June 06, 2007, Anonymous Anonymous said...

Just around the corner, the networks will no longer be offering "clock-hour" programs.

You heard it here first!

 
At 8:41 AM, June 07, 2007, Anonymous Anonymous said...

What happen to Becky , the weekend weather Girl on Ch 11, the new one is not a good replacement! Talks way to fast with NO expressions. Also, where is the cat?

 
At 3:23 PM, June 07, 2007, Anonymous Anonymous said...

She kinda looks like Gary Busey.

 
At 6:31 PM, June 07, 2007, Anonymous Anonymous said...

Gary Busey! Yes, that's who she looks like. I could not remember who she reminded me of but Gary Busey is right!

 
At 8:28 AM, June 09, 2007, Anonymous Anonymous said...

If they could file down those chompers, she would be a ten. Otherwise, I'd give her an 8. She seems like a sweetie.

 
At 1:39 PM, June 09, 2007, Anonymous Anonymous said...

Thought it was a big mistake from Day One for CBS to go after Couric for the evening news spot.
Her strength in morning TV resided in her long-form interviews and self-depricating humor, while bantering with Al and Matt - something that doesn't present itself in the staid Evening News format.
It's also clear that Couric attempted to bring a lighter morning show flavor to CBS when she first came aboard.
Her never-ending interview with Michael J. Fox during one particular Evening News program has to be one of the most embarrassing segments the venerable CBS News has ever aired; it must have occupied half the newscast.
That, my friends, was too painful to watch and, thankfully, the News Lite concept has since been ditched by the new producer.
And now, with discontent brewing within the CBS News ranks, it's just a matter of time before the network admits its mistake and re-assigns Couric to 60 Mintues or some other high-profile, face-saving position.
It may take a while, though, since the network must assure everyone that it gave the still perky Couric ample opportunity to save the sinking ship.
In the meantime, Charlie Gibson cultivates an even greater following at ABC News.

 
At 3:28 PM, June 10, 2007, Anonymous Anonymous said...

The girl does resemble Gary Busey. I wonder if she can drink like he does. She does a good job, just needs to slow down a bit and quit repeating herself with "your." Of course BD kept saying "As I said earlier."

 
At 9:22 PM, June 12, 2007, Anonymous Anonymous said...

Katie sucks. Period.

Russ Mitchell did a better job covering Gerald Ford's death in her days off for Christmas than she did the day she returned for his funeral coverage.

Couric is way out of her league, and not because she's a woman. But because she's Katie Couric. She can't hang with the big boys.

Give me Bob Schieffer back! If he can't return, give the job to Russ Mitchell.

 
At 10:26 PM, June 12, 2007, Anonymous Anonymous said...

Couric is a talk show person, not a newsreader. They might keep her on to do in-studio interviews once a week but that would be about it.

If CBS does not replace her soon, she will have the show at rock bottom.

 
At 12:00 PM, June 13, 2007, Anonymous Anonymous said...

I would like to TF Ashley Beck.

 
At 6:35 PM, June 13, 2007, Anonymous Anonymous said...

It certainly doesn't help CBS that Katie is hostle towards high definition. ABC and NBC's nightly newscasts are already. Plus the importance of network news is less in these days of the web and cable news.

Watch out Katie, CNN and Faux News Channel are planning HD versions of their cable channels.

 
At 6:39 PM, June 13, 2007, Anonymous Anonymous said...

If CBS does not replace her soon, she will have the show at rock bottom.

10:26 PM, June 12, 2007


It already is.

 
At 10:32 PM, June 16, 2007, Anonymous T-Rick said...

Just like Dan Rather said, there are many female journalists that have made a name and done very respectable work.

Couric is just not a night-time news anchor. If you're CBS how do you destroy the lineage - Edwards, Cronkite, Rather, Schieffer...

This is Edward R. Murrow's network for God's sake! Maybe Rather was right when he said there is no division between CBS News and CBS entertainment.

 
At 10:15 AM, June 17, 2007, Anonymous Anonymous said...

"It certainly doesn't help CBS that Katie is hostle towards high definition."

And for good reason. High Def means great resolution and that is something a woman as vain as she is is dreading to see on the monitor.

 
At 6:15 PM, June 18, 2007, Anonymous Anonymous said...

Does anyone notice that no one at KFSM can actually talk right? Anchors and reporters both have horrible grammar, stumble constantly, and say things than surely aren't in the prompter that way. I know it is a small market but surely there are people out there who can talk and read without all of those problems!

 
At 6:46 PM, June 18, 2007, Anonymous Anonymous said...

"Does anyone notice that no one at KFSM can actually talk right? Anchors and reporters both have horrible grammar, stumble constantly, and say things than surely aren't in the prompter that way. I know it is a small market but surely there are people out there who can talk and read without all of those problems!"

Obviously they are print journalists wanting to be on the air. They have a long way to go.

 
At 11:00 AM, June 20, 2007, Anonymous Anonymous said...

..."Obviously they are print journalists wanting to be on the air. They have a long way to go.

I'd rather have them around than the crew of pervs, druggies, and cougars over at "40/29-Hearst Argyle NWA"

 

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