Wednesday, May 30, 2007

Former KSLA VP, GM Starts Newspaper

Source: Shreveport Times As traditional daily newspapers try to dodge darts from the digital world or step up their game, another publication has joined the print arena in the Shreveport area.

A former television station manager, with no prior newspaper experience until this latest venture, is at the helm of the operation.

Edward Bradley, who served as vice president and general manager of local CBS-affiliate KSLA, is now publisher and majority owner of The Mirror Weekly Observer. The free newspaper debuted Thursday with a mission to "deliver compelling news, information and entertainment to the African-American community."

Bradley is returning to the public eye after a lost bid for Shreveport mayor.

"When I lost the election I took some time off," Bradley said. "I had to make the decision about whether I wanted to remain in Shreveport."

After reading the book "Mirror to America: The Autobiography of John Hope Franklin" and conducting some research, he found something was missing in the market, he said. He used, for example, the recent visit of Congresswoman Maxine Waters, D-California, to Wiley College in Marshall, Texas, which didn't receive coverage locally.

"Those things happen all the time," Bradley said. "We're going to do a lot of human interest stories" and coverage of social events that happen in the black community."


At 8:29 PM, May 30, 2007, Anonymous Anonymous said...

This explains why he would not have been a good mayor for Shreveport. It is obvious even to the casual observer that he presents a rather prejudice view of society. All you have to do is look at the hiring practices while he was at KSLA. Furthermore, who cares that Maxine Waters was at Wiley College. We're talking about an extreme liberal congresswoman from California who was a leading supporter to impreach President Bush. Yeah, that's somebody we really want to present to the public. Mr. Bradley should have thought about his decision a little harder, and LEFT Shreveport for the betterment of the city.

At 3:28 PM, May 31, 2007, Anonymous Anonymous said...

My take is that he longed to work with real journalists for a change; to work in a relevant, less superficial environment.

At 3:29 PM, June 01, 2007, Anonymous Anonymous said...

It is going to focus on the African American community ?

At 8:14 AM, February 05, 2008, Anonymous Anonymous said...

Anyone who favors impeaching Bush and the majority of the GOP will always get my vote. People can target whatever market they want to. White America does it every single day.

At 2:20 PM, March 06, 2008, Anonymous Anonymous said...

FOR ENTERTAINMENT AND SATIRE PURPOSES ONLY: This guy was (and still is) a clown..tried to run for Mayor of a black majority city...and got his ass beat like a yard dog...less than 15% of the vote...couldn't get much political support from the black community as they saw through his bullshit and his attitude. Newspaper plans were a investors...nor advertisers were interested. And besides who would be interested in reading his jive-ass bullshit editorials anyway? This clown thought he was soooo fly...Raycom is glad he is gone...they have enough employee sexual harrassment suits enough as it is.


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