Former KSLA VP, GM Starts Newspaper

Source: Shreveport Times As traditional daily newspapers try to dodge darts from the digital world or step up their game, another publication has joined the print arena in the Shreveport area.

A former television station manager, with no prior newspaper experience until this latest venture, is at the helm of the operation.

Edward Bradley, who served as vice president and general manager of local CBS-affiliate KSLA, is now publisher and majority owner of The Mirror Weekly Observer. The free newspaper debuted Thursday with a mission to "deliver compelling news, information and entertainment to the African-American community."

Bradley is returning to the public eye after a lost bid for Shreveport mayor.

"When I lost the election I took some time off," Bradley said. "I had to make the decision about whether I wanted to remain in Shreveport."

After reading the book "Mirror to America: The Autobiography of John Hope Franklin" and conducting some research, he found something was missing in the market, he said. He used, for example, the recent visit of Congresswoman Maxine Waters, D-California, to Wiley College in Marshall, Texas, which didn't receive coverage locally.

"Those things happen all the time," Bradley said. "We're going to do a lot of human interest stories" and coverage of social events that happen in the black community."