Wednesday, May 16, 2007

Local TV Operating "Out of the Box"

Source: Press Release America’s newest television company burst into the media industry today as Local TV CEO Randy Michaels wired $575 million to the New York Times and took the helm of this nine station, mid-market TV platform. The new Local TV stations are heritage market leaders with the number one or two revenue share in 7 of their 8 DMAs. But this isn’t your mom’s television company.

Michaels and his long time partner COO Bobby Lawrence are well known in the broadcast business for operating outside the box. They are strong competitors, creative strategists and anything but traditional business executives. The stations might look the same at least in the short run but behind the scenes things are already churning. In its first hours of existence, Local TV arranged for new market managers in several markets, launched one of the industry’s mostunique on-line news surveys, reorganized the sales departments, trimmed expenses across and proclaimed a new policy manual that reads, simply, ‘Use your best judgment.’

It’s a new day, a new culture and a new company, understates Michaels. It is always difficult to change a culture, especially one so undamentally different from ours. But the only way to win in this changing business is to lead the change. There’s no question that business as usual has no place at Local TV. We are the vision you can’t ignore.

Lawrence is leading the sales organization’s newly created focus on local business. Local TV’s name isn’t a coincidence, says Lawrence. Our focus is our local market, our local product and our local sales opportunities. We can’t change what NBC sends over the transom anymore
than we can take credit for CBS’ ratings strength. But we can make a difference on what we control our 4-7, news and fringe. That’s where we compete and where we’ll focus our time and energy.


We’re looking for growth opportunities in the broadcast space to add more muscle to the platform, adds Michaels. We’ll be strategic, disciplined and patient as we grow this company. But there’s no question we’re on a growth curve.

22 Comments:

At 9:12 AM, May 17, 2007, Anonymous Anonymous said...

These guys are serious players.

 
At 9:52 AM, May 17, 2007, Anonymous Anonymous said...

Serious about playing. Yeah.

Can you say "Clear Channel 2?"

 
At 10:12 AM, May 17, 2007, Anonymous Anonymous said...

Okay, whatever you say, Scooter.

 
At 1:51 PM, May 17, 2007, Anonymous Anonymous said...

Scooter? What era is that from?

Uh huh. Michaels was the CEO of Clear Channel. If you want an idea of what he is going to do, just take a look at what he did there. You can decide for yourself whether it will be good or bad.

By the way, you might want to stop playing here and starting worrying about meeting your sales goals. The future is today. :)

 
At 3:17 PM, May 17, 2007, Anonymous Anonymous said...

Scooter is a name Ron White of Blue Collar Comedy uses when he is making a comment about someone he thinks is stupid. So, it could be from this era.

 
At 4:53 PM, May 17, 2007, Anonymous Anonymous said...

By the way, you might want to stop playing here and starting worrying about meeting your sales goals. The future is today.

Hey Scooter-
you assume way too much

 
At 6:24 PM, May 17, 2007, Anonymous Anonymous said...

Once Local TV LLC realizes that they will be better off without Van Comer then the better off they will be. Van is a depressive figure who sucks the life out of everyone he works with. He is strongly disliked by even those he considers his strongest allies. Van gets on "ego walks" where he tours around the whole building telling everyone what they should be doing better. All this from a man who has been good at only one thing his whole life...selling himself. One of these days everyone will see through the crap and see that he really is worthless.

 
At 7:42 PM, May 17, 2007, Anonymous Anonymous said...

Hmmm. We have an insider.

 
At 9:51 PM, May 17, 2007, Anonymous Anonymous said...

Ron White? Wow, I didn't know Walmart TV was represented here.

 
At 10:13 AM, May 18, 2007, Anonymous Anonymous said...

6:24: Thanks for posting, Marla.

 
At 10:21 AM, May 18, 2007, Anonymous Anonymous said...

The 'Van Hater" must be one of the recently fired employees.

It's hard to can a GM that's #1 in ratings (more than KNWA & KHBS combined). Compared that to when he took over and KHBS was winning.

KFSM was the most profitable station in the NYT Broadcast Group.

Does he micro-manage? Sometimes, but it's leaders that dig into the trenches who actually get something accomplished.

 
At 12:37 PM, May 18, 2007, Anonymous Anonymous said...

Van had nothing to do with those ratings. We all know who was responsible.

 
At 12:40 PM, May 18, 2007, Anonymous Anonymous said...

Van gave KFSM its high ratings? Wow. Funny how they were on a downward plunge until they got a new ND a few years ago.

Same was true of sales, wasn't it? Until Mark Lacrue came along.

 
At 6:21 PM, May 18, 2007, Anonymous Anonymous said...

Van is not the reason why KFSM is #1 in ratings. Of course he will claim it is but everyone knows it has nothing to do with him and not a lot to do with anyone else. Garrett Lewis is the only person KFSM has that drives any ratings although Mike Irwin has his followers as well. And unfortunately for Van, the rumors continue to build about Garrett leaving.

 
At 10:16 PM, May 18, 2007, Anonymous Anonymous said...

To the last poster, you're absolutely right. Garrett IS Channel 5 and Van better realize that FAST! Actually, if Garrett left, their ratings would suck...maybe he should leave....

 
At 10:56 AM, May 20, 2007, Anonymous Anonymous said...

What I don't understand is how they could fire all those people and NOT fire Jared Broyles?

 
At 11:23 AM, May 20, 2007, Anonymous Anonymous said...

Maybe the new GM will.

 
At 2:43 PM, May 20, 2007, Anonymous Anonymous said...

Maybe because Jared has very good ratings on the weekends?

 
At 8:24 PM, May 20, 2007, Anonymous Anonymous said...

"Maybe because Jared has very good ratings on the weekends?"

Go away fairy boy.

 
At 12:17 AM, May 21, 2007, Anonymous Anonymous said...

Sounds like the #2 or #3 weekend anchor in the market has checked in.

 
At 10:45 PM, June 04, 2007, Anonymous Anonymous said...

Jared Broyles is the reason my wife watches KFSM Channel 5.

She wants to see how much lipstick he has on this time.

 
At 11:53 PM, June 14, 2007, Anonymous Anonymous said...

Personally myself, I love Jared. He is a great MAN of God and a wonderful anchor. I hope he sticks around. :)

 

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