KATV Dominates July Book

I can hear the talk now, KTHV and KARK GM's say July ratings book is unimportant BUT the KATV people will disagree as July found it at the top of all time periods. Below are highlights of an article from Arkansas Business.com about the July book:

> KATV saw a wide victory gap at 5 p.m. and 6 p.m., but it still has KTHV on its tail at 10 p.m., even though the lead was slightly expanded. Channel 7 also scored well at 6 a.m. by edging out KTHV in its traditional area of timeslot dominance.

KATV pulled a 6 rating and 26 share at 6 a.m., while KTHV was close behind with a 5 rating and 25 share. KARK’s 2 rating and 10 share in the slot will soon be getting some backup as Rogala has made a realignment.

> KATV reasserted its early evening dominance by more than doubling up both KTHV and KARK at both 5 p.m. and 6 p.m.

Channel 7 pulled down a 13 rating and 31 share at 5 p.m. and a 13 rating and 28 share at 6 p.m. KTHV and KARK hovered near a second-place tie at both time periods with an average of a 6 rating and 13 share.

> KATV and KTHV have duked it out at 10 p.m., with both stations trading leads over the last six books but ultimately standing in a near tie in the coveted news period.

KATV earned a 10 rating and 24 share while KTHV was still close behind with a 9 rating and 21 share. KARK came in third with a 6 rating and 13 share.