KWBF to Become 'My Network TV' Affiliate
Source: KWBF Press Release KWBF-TV announced today that it has signed a multi-year deal with My Network TV to become an affiliate of the newly formed network beginning in September of this year.KWBF-TV Vice President and General Manager, Neal Ardman said, "In the wake of the merger of The WB and UPN we explored various programming replacements and are excited to announce our partnership with My Network TV." Ardman went on to say, "When making a decision about a new affiliation we wanted to bring something new to our viewers of central Arkansas and we feel they will be just as delighted in My Network TV as we are."
My Network TV is a new network formed by FOX Broadcasting. The network will be branded as My Network TV and will allow affiliates to build upon this brand.
KWBF-TV became a WB affiliate in 1997. Earlier this year, both The WB and UPN networks announced they will merge to form one network in the fall of this year.

6 Comments:
So will UPN become the new CW?
Wow - Somebody doesn't know how to read. The WB and UPN Networks are merging.
Unless of course by "UPN" You are referring to local UPN affiliate KASN.
Duh!!
Well, it's not set in stone that KASN will get the CW, but this certainly makes it look that way. I hope so, if just to finally have Smallville in HD. My Network TV's schedule of recycled Mexican soap operas is perfect for KWBF's low powered, bad level setting, non-HD station. Let the pros at Clear Channel get the better (than MyTV anyway) programming.
That is great news, since the CW will get a REAL affilate in KASN, plus full powered HD. Finally, no more watching "party poker dot com" ads on local spots during your favorite WB programming!!!
Course when (insert callsign here) ch 42 goes digital, they could always mulitcast univision, and MyTVNet.
Goodness, there is a great deal of effective info above!
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