Katrina Aftermath Coverage Boosts Broadcast News #'s

Source: Cynthia Turner Broadcast evening news coverage was up considerably last week, as you would imagine, as all three covered the aftermath of Hurricane Katrina. Leading the pack for the week (Aug 29-Sept 2) was NBC Nightly News with an average of 10.6 million viewers (up 31% compared to the previous week), ABC's World News Tonight 9.5 million (up 21%) and CBS Evening News 7.7 million (up 20%). Among A25-54, NBC delivered a 3.2 rating for the week, ABC a 3.0 and CBS a 2.0. (Note: numbers reflect only the standard 30m news broadcast and does not include any expanded coverage or broadcasts.)