KATV Barely Wins the 10pm News Slot for July
Oh how we love see the numbers come in. Arkansas Business.com has the July numbers for the Little Rock station's evening newscasts:
Winning the 10 p.m. weeknights news in the July book was KATV-TV, Channel 7, which nudged out KTHV-TV, Channel 11, by the smallest of margins.
KATV pulled a 21 share, while KTHV remained on its tail with a 20.4. Both stations were within 0.3 of a share of last July's numbers. KARK-TV, Channel 4, fell from a 14.3 rating in July 2004 to an 11.3 this summer.
At the 6 p.m. news slot, KATV dominated with a 25.9 share, slightly higher than last year. KARK and KTHV duked it out for second place with a 13.5 and a 14.8 share, respectively.