Saturday, September 03, 2005

Benton County Bureau Announced for KNWA

The announcement has been made and an e-mailer says,"Friday night KNWA unveiled their Benton County bureau..."

Anybody have more details? Use the anonymous tip link OR e-mail ATN .

UPDATE: A tipster adds this: "The Bureau is in the Pinnacle Building in Rogers. That's the high rise office complext near the Embassy Suites.

The Bureau has a large KNWA/peacock logo at the top of both sides of the building. The logo is very visible from I-540. It reminds me of how KARK's logo really sticks out in downtown Little Rock.

Tom Yazwinski and Sydney Hart are the reporters staffing the bureau. They now live in Rogers. There will be two photographers, but I can't say if they are living in Benton County or not."

33 Comments:

At 2:44 PM, September 03, 2005, Anonymous Anonymous said...

I've talked to people who have seen this before, and this is a horrible waste of money. The other two stations have tried this in the past, and both have ended up closing their bureaus, too. KNWA can't even keep their Fayetteville station on the air during a newscast, so I don't know what makes them think they'll be able to keep a Rogers station up, too.

 
At 2:57 PM, September 03, 2005, Anonymous Anonymous said...

They don't need a Rogers bureau - they're able to get Benton county stories now. Their newscast is the same recycled stories everyday anyway - right down to their "Welcome To NWA" segment, which is usually code for "Welcome To NWA Newest Wal-Mart Vendor/Associate Who Was Stupid Enough To Move Here From A Much Bigger City."

 
At 6:18 PM, September 03, 2005, Anonymous Anonymous said...

I LOVE how people are saying that this is a waste of money! The other stations are already looking into doing the same thing KNWA just did. Again - KNWA is leading the way in Northwest Arkansas.

 
At 8:44 PM, September 03, 2005, Anonymous Anonymous said...

I think that KNWA is definitly adding concern to the competition by opening up this bureau. They are just going to follow behind KNWA and try the same thing.

 
At 9:04 PM, September 03, 2005, Anonymous Anonymous said...

Yeah - KNWA is really leading the way - in going off the air at least three times during their newscasts everyday. Apparently you didn't read the part where I said the other stations have tried this in the past and the other stations have ended up closing the bureaus because it's been too expensive and not really made a difference. I would love to know what parallel universe you're living in that says the other stations are actually worried about what KNWA is doing. TV news overall in this area is generally average at best anyway. KFSM's weather graphics are archaic, 40/29 has a recovering drug addict/womanizer as its main anchor, and KNWA can't even stay on the air - what a line-up in NWA . . . . . .

 
At 9:32 PM, September 03, 2005, Anonymous Anonymous said...

Wow with penetration at or near 90% in this market. Who cares if the transmitter goes out? It is called fiber to COX Cable. And also - it isn't that expensive to have a bureau. KNWA is building a new transmitter site. It also just moved its Master Control, and it just went online. That is why KNWA had so many problems last week.

 
At 9:38 PM, September 03, 2005, Anonymous Anonymous said...

Let KNWA do as they wish. The station is only digging its own grave. I don't understand how they could lead in NWA with viewership. Their ratings numbers are a complete embarrassment.

 
At 10:29 PM, September 03, 2005, Anonymous Anonymous said...

They haven't been going off the air just this week - try SINCE THEY WENT BACK ON THE AIR W/ NEWS BACK IN 2000. I used to work for them and we were going off the air then, too. This is not just some kind of recent problem. They've always had problems. If the Benton county bureaus are so good why has KFSM and 40/29 tried them previously only to scrap them? The last poster said it best about ratings, which I've been told the management at KNWA doesn't even observce. Yes, they do sweep stories, but the don't bother getting a book of ratings because they know they're getting buried. Several folks there have contracts coming up for renewal, and I've heard they won't be interested in renewing them and are jumping ship - and not to another station in the area - out of the area entirely. I can't blame them.

 
At 11:12 PM, September 03, 2005, Anonymous Anonymous said...

Fiber to the cable company? Wait until Nex$tar decides to cut its signal off to COX next year. BTW, the Dish Network ads are starting to grow on KARK down here....mmmmmmmm intervesting.

 
At 11:41 PM, September 03, 2005, Anonymous Anonymous said...

It's 25 miles away! They need a damn bureau for that? Why don't the give KARK a Levy bureau?

 
At 11:51 PM, September 03, 2005, Anonymous Anonymous said...

Someone READ the July Ratings. KNWA increased... A LOT!

 
At 12:19 AM, September 04, 2005, Anonymous Anonymous said...

Bo Mattingly must of asked his mom to watch... hence doubling their ratings.

 
At 3:39 AM, September 04, 2005, Anonymous AMNewsBoy said...

I know absolutely nothing about the market... but when a station dumps the basic things (AP and Neilsen), yet throws money at a concept that's been tried at other stations and failed... that just doesn't sound like a practical concept.

 
At 5:25 AM, September 04, 2005, Anonymous Anonymous said...

I drove by the bureau last night - the sign on the top of the building wasn't THAT visible. I only saw it because I knew it was there. Most people aren't even going to see it. It's not even on the side of the building that primarily faces 540, when coming southbound (for those of you that know the area). The building they're going to be in actually sits back from the interstate and on a hill making it very difficult to see even the JB Hunt signs which were on the building before KNWA's signs.

 
At 9:06 AM, September 04, 2005, Anonymous Anonymous said...

40 and 5 tried the benco bureaus years ago -- has anyone read the recent growth numbers in benton county? it is one of the fastest growing counties in the area. knwa is smart -- 40 and 5 are kicking themselves.

 
At 10:48 AM, September 04, 2005, Anonymous Anonymous said...

Just because the area is growing doesn't automatically mean TV stations should, or are finanicially able to, open up Benton county bureaus. All of the stations have been covering Benton county stories already - what good does a Benton county bureau do when you're able to cover the stories OK without it, other than saving on gas, which in the long run, doesn't save you that much anyway. I suppose the other stations should also follow KNWA and hire someone like Gloria Margarita - what a name!

 
At 2:07 PM, September 04, 2005, Anonymous Anonymous said...

trust me, 40 and 5 are not kicking themselves. KNWA's "washington county bureau" sucks and misses stories all over the place. They'll probably still miss big stuff in benton county. It doesn't matter how many bureaus you have when your show is awful.

 
At 3:29 PM, September 04, 2005, Anonymous Anonymous said...

"40 and 5 tried the benco bureaus years ago -- has anyone read the recent growth numbers in benton county? it is one of the fastest growing counties in the area. knwa is smart -- 40 and 5 are kicking themselves."

I'd have to agree with this statement wholeheartedly....

 
At 4:43 PM, September 04, 2005, Anonymous Anonymous said...

. . . . and when your product is awful you start doing irrational things to stop the hemorrhaging. It usually starts with things like Gloria Margarita - KNWA's affirmative action with a microphone - doing stories about the Hispanic community that no one's really interested in, then it moves on to the latest gimmick - a Benton county bureau - which, as many people have pointed out repeatedly, has been tried unsuccessfully. Next, they'll probably try and lure Rhonda Justice back from Joplin so she can do more of her trashy/tabloid reporting along with advancing her Republican agenda by putting herself on any story involving politicians like Bob Holt, Mike Huckabee, or a visit to the area by President Bush . . . . . . .

 
At 8:55 PM, September 04, 2005, Anonymous Anonymous said...

For a station with such a horrible show, it seems as though some of you watch the stuff a lot.

It will be interesting to see how this pans out-- especially since KNWA literally gets all their stories from the newspapaer.

And what's up with them taking 40's scraps?

 
At 11:54 PM, September 04, 2005, Anonymous Anonymous said...

It's not like we have a choice of good stations to watch up here. All of the stations are average, at best. Having worked at KNWA during its previous incarnation, and have immense respect for Don Elkins, I choose to watch KNWA. KFSM is just plain lousy, Craig Cannon is a used car salesman, and Don's about the only good thing at KNWA, so it's basically the best of a bad lot . . . . .

 
At 12:36 AM, September 05, 2005, Anonymous Anonymous said...

Bob Holt is a writer for the Ark. Democrat Gazette. I think you meant Jim Holt with your Rhonda post.

 
At 10:36 AM, September 05, 2005, Anonymous Anonymous said...

yes - I meant Jim Holt. My apologies to Bob Holt if he is a regular visitor to this site - and even if he's not, I'd still like to apologize for the error.

 
At 8:22 AM, September 06, 2005, Blogger The Salty Dog said...

Here's what I'd like to see, mates: someone anchor the show from Rogers/Bentonville. Oops - 24/51 did that already in 1991. You've got two things working against 24/51 KNWA or whatever they are calling themselves. 1.) Crappy signal, keeps going off the air and I have DISH network - it keeps going off there, too 2.) a lack of solid commitment to breaking news. And I'm not talking about "breaking" stories that are in the newspaper - I mean really uncovering good stuff, solid spot news coverage with live pictures and credible talent that look and act like they know what's going on. There is a huge credibility factor at KNWA

 
At 8:33 AM, September 06, 2005, Anonymous Anonymous said...

Good call, Salty Dog. Some on-air talent that's over the age of 25 would be nice, too. Other than the anchors, that station is nothing but a bunch of college kids. I realize you have to start somewhere, but you hurt your stations credibility when you staff your newsroom with nothing but kids. . . . .

 
At 9:45 AM, September 06, 2005, Anonymous Anonymous said...

As long as the college kids are hot babes... that's all the credibility we need.

 
At 10:53 AM, September 06, 2005, Blogger The Salty Dog said...

And just for the record, I think Gloria Margarita is a strange name, too. I understand they are interviewing Jose Cuervo for another vacancy.

 
At 12:31 PM, September 06, 2005, Anonymous Anonymous said...

Margarita isn't her original name. It's Rodriguez. Don't ask me why she changed it.

And I turn the channel when she comes on.

 
At 1:08 PM, September 06, 2005, Blogger The Salty Dog said...

And I'm assum'n that Margarita is probably a maiden name? Mother's name? Mother's maiden name? A middle name?

By the way, insert stupid "Margarita-ville" joke here.

 
At 4:01 PM, September 06, 2005, Anonymous Anonymous said...

its her middle name....Spanish for Mary, I believe

 
At 8:12 AM, September 07, 2005, Blogger The Salty Dog said...

Not sure about that. I believe MARIA is actually the spanish incarnation of MARY. Never heard a Hispanic priest tell his congregation to say three "Hail Margaritas"!

 
At 3:09 PM, September 07, 2005, Anonymous Anonymous said...

it means daisy

 
At 9:55 PM, September 07, 2005, Anonymous Anonymous said...

Bottom line, it's stupid. I can't think of any reason out there as to why it needed to be changed. I would think management would much rather have a Rodriguez than a Margarita - sounds like a marketing stunt, if you ask me.

I just love her "Nuestra Communidad" reports. Yeah, right, the Hispanic community is *really* tuning into KNWA for its news and like the rest of the community really cares about the Hispanic community. . . . . .

 

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