Friday, September 02, 2005

40/29 Raises More than $322,000 During Telethon

Source: The Hometown Channel.com 40/29 Your Hometown News and the American Red Cross would like to thank everyone that helped us raise more than $322,000 for the victims of Hurricane Katrina.

"Once again the people in this area have opened up to help victims of a major disaster," said general manager Jim Prestwood. "We want to thank everyone that helped out in this effort."

The telethon started Thursday at 5:30 a.m. during "40/29 Your Hometown News Sunrise" and the $100,000 mark was passed by early in the afternoon. The phones didn't stop ringing until after 11 p.m.

"We are thrilled with the response from our viewers. Our phones were ringing all day long with people eager to give," said news director Mike Courington.

"$322,000 translates into nearly 50 truckloads of food and water for our fellow Americans along the coast who have lost everything," said Jody Dilday, with the American Red Cross. "This is what happens when neighbors come together to help neighbors."

All of the money raised will be used by the American Red Cross to help with relief efforts along the Gulf Coast in Louisiana, Mississippi and Alabama.

9 Comments:

At 8:12 AM, September 02, 2005, Anonymous Anonymous said...

They did a good job. Hearst is a good company.

 
At 8:15 AM, September 02, 2005, Anonymous Anonymous said...

Noticed that KNWA was also raising money - with a fish tank (I am not kidding here - set up at the NWA Mall Food court. Saw the tank during a weather report about 8PM -just enough money to cover the bottom of the tank. They had also been raising money since early AM. Kudos for trying, I suppose. Wonder why the two stations didn't work together to simulcast a telethon or something?

 
At 8:48 AM, September 02, 2005, Anonymous Anonymous said...

I heard KNWA REACHED OUT to the other stations in the market to do a market-wide fundraiser (including KHOG)... but KHOG apparently thought the tragedy was more of a marketing thing...so they decided to go and do their own telethon, thereby snubbing everybody else. It's my understanding that not only is KNWA raising money, but so are other Nexstar stations like KARK and KTAL. That's what I heard anyway.

 
At 9:00 AM, September 02, 2005, Anonymous Anonymous said...

Yes, I saw some info on other Nexstar stations, too. I suppose for KHOG, when you can raise $320K, what's the point of partnering?

 
At 1:51 PM, September 02, 2005, Anonymous Anonymous said...

It's really a basic marketing concept: number 2 (or 3 or 4) will reach up to number 1 for a partnership. But number 1 "ain't" reaching down for a partnership.

 
At 2:52 PM, September 02, 2005, Anonymous Anonymous said...

a fishbowl raised over $15,000 -- by being OUT WITH THE PEOPLE -- not locked up in their garage of a studio. not to mention KNWA gave out a 800 number to call the RED CROSS for donations -- the point is to help out, not boast about station accomplishments.

 
At 4:47 PM, September 02, 2005, Blogger The Salty Dog said...

The Old Salty Dog says ye be missin' the point, mate. If'n the best way to get the message out was to be "out with the people", that would be how you delivered your news, right? The best way to reach'em is the use the medium of TV. Kudos to KNWA for the effort, though. Now - the question is - WHAT IS KFSM DOING!?

 
At 4:54 PM, September 04, 2005, Anonymous Anonymous said...

If I had to guess as to what KFSM was doing I would probably have to say trying to decide how to better style Mike Irwin's hairpiece for the sports segments and live shots.

 
At 8:25 AM, September 06, 2005, Blogger The Salty Dog said...

Hmmmm. Yes, that would take up most of the station's resources. Good point.

 

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