KNWA-TV Comes To Pinnacle Hills!
KNWA Vice President and General Manager Blake Russell sent ATN this press release:
Rogers, Arkansas (September 2, 2005) – KNWA-TV today announced at Rogers “Celebration of Growth” the opening of new studios and sales offices located in the growing area of Pinnacle Hills in Rogers, AR. In making the announcement, KNWA-TV Vice President and General Manager, Blake Russell stated, “This is a unique marketing alliance with the Pinnacle Group allowing us to expand our resources to the heart of Benton County. KNWA-TV is the only television station with news and sales offices in Benton County, bringing us closer to our viewers and advertisers in that area.” John George, Marketing Director with the Pinnacle Group commented, “KNWA has demonstrated a true commitment to Northwest Arkansas news coverage over the past year. With the addition of a presence in Benton County, they solidify that commitment with a move to Pinnacle Hills giving them the additional ability to cover the entire region from a central location. Pinnacle Hills is at the epicenter of a tremendous growth story in our country and the team at KNWA is poised to tell Northwest Arkansas story first hand. We’re very proud that Nexstar has chosen to make this business commitment to our region which affirms the importance of Northwest Arkansas to the entire state.”
KNWA-TV re-launched with a focus on Northwest Arkansas on August 13, 2004.
KNWA-TV unveiled two new signs showcasing the NBC Peacock with station call letters below placed on top of the JB Hunt Parkway Tower. KNWA-TV will also have a new tower camera showing areas of growth in Pinnacle Hills along with a clear view of any traffic issues north or south on Interstate 540. Russell stated, “The acquisition of this office and studio space further illustrates our solid commitment and focus to Northwest Arkansas allowing us to respond faster to breaking news events.” The Pinnacle Hills studio and sales office will house 4 News personnel and 3 Sales Account Executives.
KNWA-TV’s main studios are located on the historic square in Downtown Fayetteville.
KNWA-TV is owned by Nexstar Broadcasting, Inc. of Irving, Texas.