Monday, September 05, 2005

KNWA-TV Comes To Pinnacle Hills!

KNWA Vice President and General Manager Blake Russell sent ATN this press release:
Rogers, Arkansas (September 2, 2005) – KNWA-TV today announced at Rogers “Celebration of Growth” the opening of new studios and sales offices located in the growing area of Pinnacle Hills in Rogers, AR. In making the announcement, KNWA-TV Vice President and General Manager, Blake Russell stated, “This is a unique marketing alliance with the Pinnacle Group allowing us to expand our resources to the heart of Benton County. KNWA-TV is the only television station with news and sales offices in Benton County, bringing us closer to our viewers and advertisers in that area.” John George, Marketing Director with the Pinnacle Group commented, “KNWA has demonstrated a true commitment to Northwest Arkansas news coverage over the past year. With the addition of a presence in Benton County, they solidify that commitment with a move to Pinnacle Hills giving them the additional ability to cover the entire region from a central location. Pinnacle Hills is at the epicenter of a tremendous growth story in our country and the team at KNWA is poised to tell Northwest Arkansas story first hand. We’re very proud that Nexstar has chosen to make this business commitment to our region which affirms the importance of Northwest Arkansas to the entire state.”

KNWA-TV re-launched with a focus on Northwest Arkansas on August 13, 2004.

KNWA-TV unveiled two new signs showcasing the NBC Peacock with station call letters below placed on top of the JB Hunt Parkway Tower. KNWA-TV will also have a new tower camera showing areas of growth in Pinnacle Hills along with a clear view of any traffic issues north or south on Interstate 540. Russell stated, “The acquisition of this office and studio space further illustrates our solid commitment and focus to Northwest Arkansas allowing us to respond faster to breaking news events.” The Pinnacle Hills studio and sales office will house 4 News personnel and 3 Sales Account Executives.

KNWA-TV’s main studios are located on the historic square in Downtown Fayetteville.

KNWA-TV is owned by Nexstar Broadcasting, Inc. of Irving, Texas.

21 Comments:

At 5:14 AM, September 06, 2005, Anonymous Anonymous said...

Don't blame the Griffins for getting out of the TV business one bit, especially off-loading KNWA . . . .

 
At 10:49 AM, September 06, 2005, Anonymous Anonymous said...

I just hope Griffins' got cash and not Nexstar stock.

 
At 7:16 PM, September 06, 2005, Anonymous Anonymous said...

sure Nexstar give Northwest Arkansas a bureau and ignore your so called flagship station in Little Rock. By the way, what have you done for the Little Rock station since you got here.. I mean other than cutting the news staff, the Associated Press and Nielsen.

 
At 8:26 PM, September 06, 2005, Anonymous Anonymous said...

You have Rick Rogala! He will do wonders at KARK.

 
At 7:58 AM, September 07, 2005, Anonymous Anonymous said...

Is being called the "flagship" of Nexstar a compliment?

 
At 8:05 AM, September 07, 2005, Blogger The Salty Dog said...

Here's a question for those that be in the know: what was the arrangement between Nexstar (KNWA) and the Pinnacle Group over the bureau lease/rent, utilities, signage, etc? If it's anything other than market value, KNWA must acknowledge that when reporting stories that effect the Pinnacle Group. If Pinnacle is providing "free" office space, purchasing equipment or signage, etc, then the news dept is ethically required to disclose that fact.

 
At 8:46 AM, September 07, 2005, Anonymous Anonymous said...

get a life man...you spend too much time thinking about a station that you admit you don't like...

 
At 9:26 AM, September 07, 2005, Anonymous Anonymous said...

It is not for free. Trust me!

 
At 10:25 AM, September 07, 2005, Anonymous Anonymous said...

Question, what is KNWA's over the air coverage area (when the transmitter works). I know Nexstar is a crappy company (as a whole) but is the station *that* bad.

I chuckle at the fact most ppl in central arkansas don't realize "Bo" isn't a KARK reporter.

 
At 10:31 AM, September 07, 2005, Blogger The Salty Dog said...

Well, friend - I feel compelled to be the Watchdog of a media industry full of thieves and used car salesmen. Despite all the high falutin' talk, Edward R Murrow died years ago. Makeup and hairspray have taken the place of thoughtful reporting and good, solid sourcing. For gosh sakes, most reporters don't even know the difference in unnamed sources, anonymous sources, deep background, etc.

 
At 10:37 AM, September 07, 2005, Anonymous Anonymous said...

I noticed last night one of the reporters tagged out "in Pinnacle Hills". That is some sort of agreement I believe.

 
At 10:42 AM, September 07, 2005, Anonymous Anonymous said...

wow -- this industry will be SO much better now that some dude in hogeye is watching over us....

 
At 4:15 PM, September 07, 2005, Blogger The Salty Dog said...

Looks like I must have touched a nerve with someone. Heh heh!

It's the public interest, convenience and necessity that allows broadcasters to do what they do. Some managers are trying to figure out how to get more product out of an overworked staff, make more money through re-purposing content and seeing how many acquisitions they can make.

And if KNWA is trying to sigout with "in Pinnacle Hills", then that's just plain ol' crazy cuz it's a shoppin' center, folks.

 
At 7:57 AM, September 08, 2005, Anonymous Anonymous said...

An upscale shopping center at that. The only people that can afford the shops in the area are largely the people that live within the gated community of Pinnacle itself, which has half million dollar homes in it. I think the Market at Pinncale Point, which recently closed due to bankruptcy, was unsuccessful because their food was way too expensive and most people can get stuff cheaper at the SuperCenters. Anyway, Salty Dog said it best - it's a freakin' upscale shopping center, nothing more.

 
At 11:49 PM, September 08, 2005, Anonymous Anonymous said...

Did they fix the audio problem there? From my understanding, they made a huge stink about a grand opening at a studio where audio glitches had yet yo be fixed. Sounds strange to me! Sounds like KNWA.

 
At 8:02 AM, September 09, 2005, Blogger The Salty Dog said...

Truthfully, I have not watched enough TV recently to see KNWA use this studio. How does it look on the air? Or do they go live from it? I noticed Sydney Hart, Bureau Reporter, working from the Fayetteville studio Thursday 10P. But I think doing a story from Benton County.

 
At 4:49 PM, September 09, 2005, Anonymous Anonymous said...

i figured you spent every living hour of your life glued to knwa...

 
At 4:58 PM, September 10, 2005, Anonymous Anonymous said...

If you hate KNWA so much, then why the hell watch it?

 
At 4:24 PM, September 11, 2005, Anonymous Anonymous said...

I watch it because the show makes me feel better about myself, the station i work for, and my career.

 
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