Wednesday, July 06, 2005

THV GM on Recent Changes

Today's THV debuted a new studio set last week. The entire set it seems received a complete makeover. KTHV General Manager Larry Audas answered a few questions for ATN about the new set and other changes:

> What prompted Today's THV to get a new studio set? Audas: We saw an opportunity to blend the best of Today’s THV into a broadcast home that is both inviting and professional. When I reference our "best", we’re talking about the people of Today’s THV and the exceptional news product they are allowed to deliver into your home every day. The set furnishings, lighting and camera angles put the news anchors "at home" with the proper tools and views to do their job well. For example, the Live View Weather center is a focus of the new set. That’s in keeping with our daily commitment to providing viewers the most accurate weather. From that studio weather center, Ed, Tom, Becky and our viewers can look outside into the Weather Garden. In the garden itself, camera angles, lighting and natural plant growth have been improved. Again, the weather story is one example of why we considered and eventually constructed an all new "look".

> What are some of the features of the new set? Audas: The Live View Weather Center is the best of both worlds – appearance and reality. It looks great on camera. More importantly, it is designed to put Live View Radar, our new weather system and all of the important forecasting tools easily available to Today’s THV Chief Meteorologist Ed Buckner as well as Meteorologists Tom Brannon and Becky Ditchfield. We installed windows in the weather center to allow the meteorologists and viewers clear, unobstructed views into the Weather Garden. That improvement alone makes the set a winner. Other improvements include a variety of backdrops and furnishings for our different newscasts. Monitor walls, skylines, bookcases, big screens and other tools can be used as needed. The set includes a web center where we can gauge viewer feedback to news events by checking their e-mails. The evening anchors use flat panel monitors at a news desk that is purposefully clean and not overpowering. The focus is on the newscasters and the news, as it should be, rather than an overstated desk.

> I have also noticed some changes to the graphics and the website, are there anymore changes in store you can talk about? Audas: The graphics are fresh, using those classic THV colors in new and easier to read on screen presentations. The color, transparency and positioning of the graphics was done in concert with the appearance of our new set. We believe they blend together well in making for a warm and presentable news presentation. Our web site update was completed in step with the on air graphics change. Web users have made todaysthv.com the "go to" site for local news, weather and information. It was very important to match our online effort and appearance to the new on air look at Today’s THV. With all of this improvement, it’s important to remember news is about people – especially the viewer. We hope the updated look at THV makes "the difference" for each one. That’s what we’re all about.

13 Comments:

At 1:07 PM, July 06, 2005, Anonymous Anonymous said...

new weather system? i believe they have WSI now and i wonder what they are switching over to?

 
At 7:13 PM, July 06, 2005, Anonymous Anonymous said...

You can put on a horse harness, but everyone still knows you are a mule. THV is outdated, ugly, and their approach to news "trying to be fresh and different" is just not happening. If THV wants to go for that, why do their personalities look like they are retired?? THV tries.. bless them for that. But obviously what they are doing is just not working. I sent a tape of their show to my agent, just to see what he would say. He laughed and asked if it was some sort of religious program on PAX. Maybe that's where their consultant came from...

 
At 7:23 PM, July 06, 2005, Anonymous Anonymous said...

really amazing that no one has anything nice to say about the stations they compete against. and let me take a guess, the poster above me's station is the best? wonder if i can guess that station...could it be the station who wants to have the top rated morning program BUT can't muster up the #'s to do so?

 
At 8:56 AM, July 07, 2005, Anonymous Anonymous said...

Personally, I LOVE the new set. It finally brings the station into the 21st Century.

 
At 3:09 PM, July 07, 2005, Anonymous Anonymous said...

The poster who said they "sent a tape to my agent" ... does anyone really believe that ?

 
At 8:08 AM, July 08, 2005, Anonymous Anonymous said...

its as plan as day the agent poster works across town....the set looks great, im sure the follow the leader station will have a new one soon, just like in 1995, thv had a new set 3 months later they did....

 
At 9:29 AM, July 08, 2005, Anonymous Anonymous said...

Nobody cares about the set.. they care about the talent! You could sit Beth or Kate at a cardtable and people would watch beause they are great!

 
At 10:21 AM, July 08, 2005, Anonymous Anonymous said...

AND the NEWS shouldn't be about the TALENT. It should be about the NEWS. and KATV demonstrats that. It puts its STARS on and forgets to give us NEWS. Watch the other Little Rock channels and you'll find they do twice or even three times the amount of NEWS in a newscast. And to think KARK doesn't even have the AP to fall back on and they still seem to be able to gather and report more NEWS than KATV who does more AP copy than anybody!

 
At 1:21 PM, July 08, 2005, Anonymous Anonymous said...

Sounds like the above poster is a below-average looking KARK female reporter. KATV gives the public what it wants... bottom line.

 
At 1:26 PM, July 08, 2005, Anonymous Anonymous said...

NO, the above poster is ME, a viewer who is not satisfied with the crap KATV puts on the air and calls NEWS. Yes I have made the switch and watch either KTHV or KARK. Too bad Ned Perme can't jump ship to one of the other LR stations. BUT of course he would have to give up his comfortable 6 figure salary.

 
At 2:22 PM, July 08, 2005, Anonymous Anonymous said...

To the above poster.... we should do story counts... see who gives the most local stories.

 
At 12:30 PM, July 11, 2005, Anonymous Anonymous said...

Would this be the new weather system they're getting?


http://www.mediabistro.com/tvnewser/msnbc/hurricane_dennis_msnbcs_esp_radar_23420.asp

 
At 12:48 PM, July 11, 2005, Anonymous Anonymous said...

Get rid of Orin Hardcastle and get someone else to lead the photographers he is not doing a good job.

 

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