Tuesday, July 05, 2005

CBS News Explores Storytelling

Source: LA Times Faced with a mandate to remake the network's nightly news broadcast, CBS News President Andrew Heyward has commissioned staffers to come up with specific approaches that would favor more of a storytelling style over the traditional format that generally recaps the news of the day.

Heyward told correspondents and producers, whom he's pulled in to help develop the project, about the new concept for the "CBS Evening News" in a meeting held at the network's West 57th Street headquarters Thursday and again in a smaller gathering Tuesday, a CBS News executive confirmed.

"We're experimenting this summer with new, interesting ideas for how to tell stories in a more interesting and compelling way," said Marcy McGinnis, senior vice president for news gathering, who declined to give further details about the meetings.

According to two editorial employees who were at the meetings, the news president asked the staff to gather additional material as part of their current assignments that can be used to experiment with various styles of storytelling. He plans to present the sample idea to CBS Chairman Leslie Moonves in the coming months, with the hope that details about the revamped nightly news broadcast could be announced by the fall.

Read the complete article HERE.

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