Wednesday, July 06, 2005

"NBC Nightly News with Brian Williams" Reaches a Ratings Milestone

Source: NBC Press Release According to Nielsen Media Research data, "NBC Nightly News with Brian Williams" reached a ratings milestone this week - winning every week for 52 consecutive weeks. This represents the first time that the NBC broadcast has won 52 weeks in a row since May 1, 2000 - April 30, 2001.

For the week of June 27 - July 1, "Nightly News" was No. 1 in total viewers, averaging 8.099 million total viewers, 6% (+434,000) more than second place ABC "World News Tonight's" 7.665 million, and a 22% advantage over CBS "Evening News'" 6.621 million. Since Brian Williams has become anchor and managing editor, the program has won every single week (30 weeks) and season-to-date, "Nightly News" is topping ABC by 7% (+669,000).

In homes, the Williams-led broadcast was also top-rated, posting a 5.7 rating and a 12 share. ABC followed with a 5.5/12 and CBS had a 4.7/10.

Among the key demographic adults 25-54, "Nightly News" also outperformed the competition with a 2.1 rating. ABC was second with a 2.0 and CBS placed third with a 1.7 rating. The NBC newscast has now placed first in adults 25-54 for 30 of the last 42 weeks this season (nine ties), for 66 of the last 84 weeks (18 ties) and for 173 of the last 197 weeks (24 ties).

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