Friday, April 04, 2014

ArkLaTex Stations Take to the Web for Wall-to-Wall Weather Coverage

With bad weather moving through the ArkLaTex last night, tv viewers had no choice but to tune to online coverage.  Two of the 3 major TV stations in the ArkLaTex offered online viewing as part of the coverage.  

KTAL/Channel 6/Shreveport broadcasted weather coverage continuous until all storms moved out of the area.  Chief Met Todd Warren was on the stations online streaming channel.  His coverage consisted of showing the area radar along with answering questions from folks around the area in the chat room. 

Over on Chief Met Steve Parr and...can't remember the other met's name offered up the severe weather blog.  What I can't understand about their online coverage was instead of making the radar the star of the screen the cameras were focused on the two mets just chatting with viewers..and at one point taking a phone call from a viewer asking a question about why another station was saying something different from them.  I found this coverage a little odd.

As for KTBS/Channel 3/Shreveport all I could find for them on the net was depending heavily on social media for getting out the warnings. 

So I guess a lot of stations have turned to the web to broadcast wall-to-wall coverage of severe weather instead of taking the chance of making viewers mad that aren't interested in it.  This is ok as long as everybody as an internet connection. 


At 1:30 PM, April 04, 2014, Anonymous Anonymous said...

That was so considerate of them. By doing the webcasts only they were able to play all of their commercials inventory and get all that revenue. At the time of night this weather hit those spots run for $15 to $75. And for those viewers who are not online, I guess they will just have to go uninformed.

At 7:58 PM, April 04, 2014, Anonymous Anonymous said...

Well so much for coverage you can "count on" and for being "on your side".

At 9:45 AM, April 07, 2014, Anonymous Anonymous said...

KSLA broke in to programming when it was called for, and apparently KTBS did as well, based on angry tweets from Scandal viewers. Anyone in the business knows (or should know) that interrupting programming is called for when there is an imminent threat of danger to viewers from severe weather. It is not something that should be done when there is no imminent threat, period. It is absolutely a responsibility that is not taken lightly, and commercial inventory has nothing to do with that decision. There is no question when there is a legitimate threat. Plenty of inventory has and will be blown out in those cases. Always. The web is just a great platform to inform and reassure viewers throughout a severe weather event, even when there is no threat requiring interruption of programming. It's hilarious (but not really) how people want to bitch and moan no matter what stations do, and want to flap their gums about things they clearly know nothing about. Get your facts straight or out of here with that nonsense.

At 3:52 PM, April 09, 2014, Anonymous 1 said...

I have done more make goods then you ever will.


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