Friday, April 05, 2013

KARK/KLRT Weather Guessers Form 'Arkansas Storm Team'

Source: KARK Fox16 and KARK 4 have formed the Arkansas Storm Team, a partnership that will expand and enhance both stations' coverage of severe weather. Led by KARK Chief Meteorologist Keith Monahan and Fox16 Chief Meteorologist Jeff Baskin, the partnership will feature a team of six meteorologists. In addition to Monahan and Baskin, the team includes Greg Dee, Pat Walker, Natalie Walters and Steve Adamson.
 

"This is an unprecedented partnership," said KARK Chief Meteorologist Keith Monahan. "I'm not sure you'll find any other place in the country utilizing as many as six meteorologists at one time to ensure the safety of viewers."

"The partnership allows each meteorologist to focus on specific areas of expertise and experience," added Fox16 Chief Meteorologist Jeff Baskin. "With this many eyes on the storm systems, you can count on the Arkansas Storm Team to keep you and your family safe."

Along with sister stations in Fayetteville, Texarkana, and Memphis, the Arkansas Storm Team will boast the most experience, along with an ability to deliver live coverage from every corner of the state.

Fox16/KARK General Manager Mike Vaughn commented, "In the event of dangerous weather, we have a responsibility to provide the most accurate information possible in order to keep Arkansas families safe. With this partnership, we are able to provide this service with greater accuracy, and to a broader area."

The two stations will remain as separate broadcasts on a day-to-day basis. When severe storms with the potential to put your safety at risk move into Arkansas, the stations will then combine resources and begin simulcasting weather coverage on-air.

"The concept behind the Arkansas Storm team is a new way of thinking about severe weather coverage, said Fox16/KARK News Director Austin Kellerman, "During a tornado threat, you'll see KARK4 meteorologists on Fox16 and vice versa. We've decided to erase the lines and break tradition in order to serve the public better."

54 Comments:

At 10:15 PM, April 05, 2013, Anonymous Anonymous said...

When you dont have one weather man worth a damn, you've gotta put a half dozen or more together? This is the dumbest thing I've ever seen or heard of in this market or any other. Prove me wrong, but whew... All 11 needs is Ed and 7 has Ned and Barry. It serves them just fine. My god, I'm not sure the weather channel has as many weather people.

 
At 11:16 PM, April 05, 2013, Anonymous Anonymous said...

Of course it's promotion and pulling-out-all-the-stops hype. Their promotion department has not had an original idea since Carl Tibbits left decades ago.

 
At 11:27 PM, April 05, 2013, Anonymous Anonymous said...

Proven fact, one good weatherman tracking the radar and watching the chat from the NWS, is all you really need. The second guy should be on the phone with power outages and updating the website.
What will 6 people do?
Let's get Dan Marino, Jimmy Johnson, Bill Cower and TERRY B. to be the other 4 people.

 
At 11:34 PM, April 05, 2013, Anonymous Anonymous said...

It is bad. I have sworn off watching KARK. They are consistently bad, and having zero central Arkansas sports coverage has ruined their relevance. I could go on...give 7 and 11 credit for excellent weather coverage and for keeping a light on with sports.

 
At 12:08 AM, April 06, 2013, Anonymous Anonymous said...

This was their only option. Two stations that share same studio. Like two teams sharing home field. Same thing will happen on breaking news event that requires round the clock coverage...

 
At 12:10 AM, April 06, 2013, Anonymous Anonymous said...

Thats a lot of egos stirring together in one pot...will it create it's own tornado ? I have heard of fights breaking out in other markets...where one weather person will correct the other one on air...this will be a bigger disaster than the storms they talk about...mark my word. When is the next tornado watch ? Can't wait.

 
At 8:30 AM, April 06, 2013, Anonymous Anonymous said...

Ego's of minor league talent on the most embarrassing Station in Little Rock. Whoever hires that talent must do it with cotton in their ears and blindfolded.

 
At 8:38 AM, April 06, 2013, Anonymous Anonymous said...

An ensemble group of talent that compares to the Saturday Daybreak group talent. At least Yakoubian knows, follows & lives weather...

 
At 8:53 AM, April 06, 2013, Anonymous Anonymous said...

Omg I caught a little of that this morning. Really katv folks, I mean this with your best interests in mind - but that show is not working out. Who knew Simoni was such a glue girl? I didn't mind Shapiro's weirdness as much when she was the only oddball. Now it's like a clown show without any makeup!

 
At 10:33 AM, April 06, 2013, Anonymous Anonymous said...

Why hasn't anyone reported on the ratings from February sweeps? The book should have come out two or three weeks ago.

 
At 10:57 AM, April 06, 2013, Anonymous Anonymous said...

It did come out. If your station has not chosen to share it with you, it's probably because it's not a book they are proud of.

 
At 11:59 AM, April 06, 2013, Anonymous Anonymous said...

What is with that creepy looking kid who y'all have doing a "sports report" on sat daybreak? He looks like Mel Kiper with pimples.

 
At 12:44 PM, April 06, 2013, Anonymous Anonymous said...

"We've decided to erase the line." Come on Austin, be honest. You knew we were going to do this months ago.

 
At 1:10 PM, April 06, 2013, Anonymous Anonymous said...

"Server the public better" my ass. It's all about the money. What's next FoxPeacock?

FoxPeacock, that does sound like a new disease. I can hear it now.

"Have you heard about Stacy?"
" No I haven't. Is something wrong?"
" Yes, she's contracted FoxPeacock."
"I've never heard of heard of it. Is there a cure?"
"Yes, there are only two known cures. One is to relocate. The second is to stop watching FOX16/KARK4."
"That's all? Girl that's a easy one." Click click.

 
At 1:28 PM, April 06, 2013, Anonymous Anonymous said...

FoxPeacock? I don't care who you are. That's funny right there. LMAO!

 
At 1:37 PM, April 06, 2013, Anonymous Anonymous said...

Only KARK could ruin a perfectly good product in Fox 16. In weeks the production quality has tanked. KARK was already gutted and they have worked hard to do the same to 16. I'm switching back and forth between 7 and 11. Honestly, Sat Daybreak suits the weekend just fine...problem is 4 and 16 would have that mix mash on an evening weekday newscast, or weekday mornings. This era is lower than the al sandabre time period when for went tabloid.

 
At 1:41 PM, April 06, 2013, Anonymous Anonymous said...

*four went tabloid. (oops)

 
At 2:58 PM, April 06, 2013, Anonymous Anonymous said...

How is tabloid any different than what 16 has done for years? If this merger changes that, I'd say it's for the best

 
At 8:32 PM, April 06, 2013, Anonymous Anonymous said...

@10:33. The ratings have been in for a couple weeks. Same old story, 7 won everything again. As far as this dumbass idea goes you gotta at least give them credit for trying to spin this into a positive thing. The truth is they had absolutely no choice in the matter. They have one studio so it's either do this or not have one station on air. Wait till a major breaking news story happens. It's going to get ugly.

 
At 9:32 PM, April 06, 2013, Anonymous Anonymous said...

Fact. ALL weather forecasts originally
come from the NWS. The stations just change it around a little to sell advertising. That's it! Not a dimes worth of difference in any of them.

Added note: KARK will drag KLRT down in a few months.

 
At 12:01 AM, April 07, 2013, Anonymous Anonymous said...

FoxPeacock? That's a good one 1:10 PM. Think I'll have to borrow that one.

 
At 2:30 AM, April 07, 2013, Anonymous Anonymous said...

And in time, the FoxPeacock will be shortened to Foxcock...sorry someone had to turn it nasty.

 
At 9:31 AM, April 07, 2013, Anonymous Anonymous said...

You Arkansas folks think you have it bad up there? Down here in Shreveport, our stations are so gun shine to preempt coverage. We can have four tornado warnings active and all we get is cut-ins. Plus, usually just one weather person on staff at each place. On top of all that, they have all royally messed up there weather scrolls to the point they're an unusable.

While I'm on the topic of Shreveport stations, I wonder if KTAL will break into KMSS for weather when they buy them out.

 
At 9:37 AM, April 07, 2013, Anonymous Anonymous said...

Hell, while they're at it...why doesn't KARK/KLRT team up with the stations in Shreveport, Monroe, Memphis, and Ft. Smith for severe weather coverage. It would make perfect sense for someone in Center, TX to watch tornado coverage in Dyersburg, TN or someone in Bastrop, LA to watch a hail storm mess up Arkansas State University. They already have master controls in Little Rock to make it simple. They could call it the "Mid-South Weather Team". Ratings would go through the roof!

 
At 9:58 AM, April 07, 2013, Anonymous Anonymous said...

@9:31
That's because KTBS, KTAL, and KSLA have overplayed storms over the past 10 years. Minor storms get blanket coverage. Major storms get cut-ins. I know. I was one of the MCO's who pre-empted programming so our mets could go live. Remember a few years ago when KSLA broke in and covered 80% of the Auburn-LSU game with tornado and sever weather outside of our viewing area in Central and Western East Texas? The shit hit the fan on that one. So much so the GM had to make a on air apology.

The answer to your second question is yes. Nexstar will have a live newscast for KMSS from KTAL. Not that canned generic news they get from KMSS' sister station in Tyler.

 
At 10:31 AM, April 07, 2013, Anonymous Anonymous said...

@9:58
I agree. They do overplay random spin up tornado warnings. However, when the area is in a moderate or high risk of storms we need better coverage. I remember when KSLA broke into that game for a storm near Clarksville. Totally not necessary. I think every station needs to rethink their cut in policy. In my opinion, it should be: cut-in for tornado warning and then go back. Only go all out if you have 3 or more warnings or a confirmed tornado on the ground near a relatively populated area.

 
At 4:04 PM, April 07, 2013, Anonymous Anonymous said...

Sounds like you have the same problem in Shreveport we have here. But then again you are also a Nexstar city.

 
At 6:35 PM, April 07, 2013, Anonymous Anonymous said...

9:37 AM That sounds like a great idea. We'll get right on top of that.

 
At 8:55 PM, April 07, 2013, Anonymous Anonymous said...

Of course it's promotion and pulling-out-all-the-stops hype. Their promotion department has not had an original idea since Carl Tibbits left decades ago.

Well as a long time employee working for 4. I can tell you that the their was a Promotion team that did some original idea stuff.
Lead by Rob and the others were Andrea and Ben. I used to love it when Ben would ask me to come back and look at new Promo's and ask my opinuion. WHo does that? Didn't have to give feedback because they always knocked it out of the park.
Rob is now leading his #1 team over at 7 with Andrea joining him.
Maakes you think hmmmmmmmmmmmmmmm?
7 wanted him and 4 didn't want him.
WOW!

 
At 10:59 PM, April 07, 2013, Anonymous Anonymous said...

Did 7 really hire a new sports reporter? And if so, does he really look like Mel Kiper with pimples? Because that's funny!

As far as the weather mergings - so what? Just means more people to fill in when someone needs time off. I personally don't think this merger has gone bad at all.

 
At 11:05 PM, April 07, 2013, Anonymous Living on Severance said...

I agree. This merger was very liberating several of us.

 
At 11:09 PM, April 07, 2013, Anonymous Living on Severance said...

Opps, sorry about that. To many Margarita's tonight.
I ment to say "This merger was very liberating for several of us." Severance is GREAT!

 
At 12:43 AM, April 08, 2013, Anonymous Anonymous said...

Go ahead and get your drunk on.

 
At 7:37 AM, April 08, 2013, Anonymous Anonymous said...

In that picture, it looks like Keith and Greg are pissed and Jeff Baskin is thinking... "get me out of here!" I would comment on the others, but I don't know who they are.

 
At 8:14 AM, April 08, 2013, Anonymous Anonymous said...

It is always interesting getting weather from the KARK/4 people that don't know Arkansas. Every time watch 4 end up thinking .... news is messed up, weather people are confused and I must be watching a U of A sports program. Even KTHV/11 having their main anchors read the sports is better than what 4 is doing.

As far as weather goes I think KATV has the best with Ned, Berry, & Todd, KTHV With Ed and Tom, but even Jeff over at Fox is real good.

Still iffy on some of the others.

and yes I am a viewer ... no association with any tv or media group.


 
At 9:47 AM, April 08, 2013, Anonymous Anonymous said...

Not too sure about Peacox. Supposed to have some rough weather mid-week, so we'll see how this comedy of errors works itself out.

Maybe they could do WeatherNation that only reports severe weather if it threatens any Razorback games.

 
At 10:10 AM, April 08, 2013, Anonymous Anonymous said...

I'm not impressed with this new "FoxPeacock." Looks like the folks in Texarkana-Shreveport are about to contact a case of it.

 
At 12:22 PM, April 08, 2013, Anonymous Anonymous said...

You can tell "FoxPeacock" doesn't have anyone from Arkansas. They constantly misprounounce city and street names. I used to like 4.

 
At 1:12 PM, April 08, 2013, Anonymous Anonymous said...

That drives me crazy to. If you don't know how to pronounce something ask an Arkansan.

 
At 1:25 PM, April 08, 2013, Anonymous Anonymous said...

KARK is full of Texans.

 
At 6:36 PM, April 08, 2013, Anonymous Anonymous said...

Owned by Texans, and run by Texans. Hence the problem.

 
At 8:52 PM, April 08, 2013, Anonymous Anonymous said...

The comment about severe weather coverage only if it occurs over a Razorback game is just the best! "Tonight after we read all of the UA Department of Athletics Press Releases we will give you the weather at Razorback Stadium." That's just about it. Again, re-airing Channel 4 Newscasts from the 70's and 80's would cut costs, and the ratings would actually increase with decades old news. The old product still to this day wouldn't suck as bad as what you are throwing out there now.

 
At 11:14 PM, April 08, 2013, Anonymous Anonymous said...

@6:36 PM
Actually, they are owned by Pennsylvanian-Texans which is worse. Nexstar moved the home office from Pennsylvania to Texas about 7 or 8 years ago.

 
At 10:30 AM, April 09, 2013, Anonymous Anonymous said...

They all Sook too...er Suck that is.

 
At 11:23 AM, April 09, 2013, Anonymous Anonymous said...

What kills me about this is that the public is inundated with marketing messages. Any marketing person would realize that less confusion on brands, the better. So, now we have Your Weather Authority, WeatherRate, Arkansas Storm Team, Weather to Plan Your Day, Storm Alert Day and Breaking Weather. WOWSER! And you wonder why in research people will just answer the question of "who they watched" with the Meteorologist name and / or just say "weather channel".

 
At 12:52 PM, April 09, 2013, Anonymous Anonymous said...

Don't forget "Weather on the 4's."

 
At 2:04 PM, April 10, 2013, Anonymous Weatherbacks said...

WeatherNation logo could be a tornado jumping through a Razorback basketball hoop or through the Razorback football goal posts. Or a Razorback helmet with an umbrella on top.

Raindrops are actually Hog snot & wind is a Hog fart. Woo Pig Shew-ee!

 
At 7:16 PM, April 10, 2013, Anonymous Anonymous said...

All this hoopla on an Arky-Saw Weather Team. It's just a branding gimmick for advertising purposes. In reality it's all so much horseshit from the minds of Dork-O-Vision.

 
At 9:59 PM, April 10, 2013, Anonymous Anonymous said...

People. Lets be honest. The Arkansas Storm Team kicked some major butt tonight!!! KATV and Kthv were asleep at the wheel.

 
At 10:09 PM, April 10, 2013, Anonymous Anonymous said...

Not sure how anyone could make an argument to disagree.

 
At 11:02 PM, April 11, 2013, Anonymous Anonymous said...

I just loved the way someone on KARK or KLRT pronounced the town of New Nada. They called it New Nahda.

 
At 10:42 AM, April 12, 2013, Anonymous Anonymous said...

That's extremely irritating but it's not surprise. None of them are from Arkansas, and they constantly miss-pronounce our city and street names.

 
At 1:31 PM, April 12, 2013, Anonymous Anonymous said...

The new female on the weather is believable and good. Best woman weather guesser in the area.

 
At 1:58 AM, June 11, 2013, Anonymous The Hamburglar said...

9:32 PM, April 06, 2013

That is total bull. I can download model data without the NWS and make my own forecast. That is what the TV mets do. OTOH, all watches, warnings, and advisories are issued by the NWS.

 

Post a Comment

<< Home