Tuesday, April 05, 2011

Couric Blames Local CBS Affiliates for Poor Ratings

Source: TV Week Katie Couric is hinting that she knows why her CBS “Evening News” telecast has struggled in the ratings. In an interview with The New York Times Magazine, Couric indicates the reason for her third-place finish among evening news broadcasts might have something to do with the local news lead-in on CBS stations.

Asked why she thinks her broadcast remains in third place, Couric responded, "I believe we were in third place for 13 years before I got here, and I think habits, particularly with an evening news broadcast, move at a glacial pace. And I think that local news stations have something to do with it."

But Couric backed off when asked whether she meant local affiliates weren't providing a strong enough lead-in. "Some people have said that local news is really important in terms of lead-ins,” she said. “I haven’t really analyzed that. I’m just saying what I’ve read or some of the theories about it."

18 Comments:

At 11:38 PM, April 05, 2011, Anonymous Anonymous said...

Is she having a sarah palin moment.ha

 
At 7:08 AM, April 06, 2011, Anonymous Anonymous said...

Well, when you delay broadcasting this is what you get. It's the network's fault for allowing it to happen.

Couric has sucked since before she was on the news show. More her fault than the local's.

 
At 6:59 PM, April 06, 2011, Anonymous Anonymous said...

Here's a new discussion point. Everyone on here always discusses who is the hottest guy or girl on air in Little Rock. Let's turn the table. Who are the hot guys and girls behind the scenes in the Little Rock market. Producers, managers, photographers, etc. Channels 4, 7, 11 and 16. Let's hear it.

 
At 9:18 PM, April 06, 2011, Anonymous Anonymous said...

Unless you work at that station, how are you expected to know how someone behind the scenes looks?

 
At 9:44 PM, April 06, 2011, Anonymous Anonymous said...

That's okay. It will be fun just to mention who's hot. People at individual stations will know them. Plus, alot of people know each other from different stations. Any names?

 
At 10:39 PM, April 06, 2011, Anonymous Anonymous said...

Don't care.

If someone whether it's a co-worker or stranger is attractive, they're attractive and it is obvious.

Move on.

And I don't know anyone behind the scene at other stations.

 
At 8:19 AM, April 07, 2011, Anonymous Anonymous said...

To 6:59 PM: Why, are you sadly hoping someone mentions you?

 
At 11:36 AM, April 07, 2011, Anonymous Anonymous said...

Actually I'm one of the on air people. I just thought it would be fun. Everyone always jumps on the on air people. Why not off the air.

 
At 2:13 PM, April 07, 2011, Anonymous Anonymous said...

You want people to jump on the non on-air employees?

 
At 3:38 PM, April 07, 2011, Anonymous Anonymous said...

this thread is a waste of my time

you need a water cooler to hang out by

 
At 5:53 PM, April 07, 2011, Anonymous Anonymous said...

O.K., how about Rachael Faraday?

 
At 9:31 AM, April 08, 2011, Anonymous Anonymous said...

Which stations is is at? Any cute guys?

 
At 6:24 AM, April 09, 2011, Anonymous Anonymous said...

Our it could just be that she wasn't that engaging of an anchor. She was to much about herself always has been. CBS would do well to put Harry Smith or any of the veteran newscasters on staff. Couric was a bad joke that lasted to long.

 
At 11:48 AM, April 09, 2011, Anonymous Anonymous said...

Geez, put anyone who's attractive behind the anchor desk.

Seems the major qualifications are looks and the ability to read off a teleprompter.

 
At 12:24 PM, April 09, 2011, Anonymous Anonymous said...

Have to admit that the Helen DeGenerate show is not much of a lead in.

 
At 1:26 AM, April 11, 2011, Anonymous Anonymous said...

sorry but in this day and age with less positions open, it is getting to be about looks.

there are plenty (I say plenty) of qualified people even veterans out there, but the more attractive will get the job now days. I think.

 
At 11:02 AM, April 11, 2011, Anonymous Anonymous said...

O.K., how about Rachael Faraday?

Sorry, Rachael is working behind the shield.

Bahahahahahah!

 
At 6:49 PM, August 04, 2011, Anonymous puertas metalicas cortafuegos said...

I completely agree with everything you have printed here.

 

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