Monday, October 25, 2010

Shreveport Station Caught Between a Rock and a Hard Place

Seems there were alot of upset football fans last night when severe storms came marching through the ArkLaTex. Shreveport CBS affiliate KSLA, Channel 12, went into severe weather coverage mode as soon as the tornado warnings started popping up in its coverage area...and they just so happen to start during the LSU football game and this upset alot of football fans. KSLA General Manager James Smith addressed the situation the station faced in THIS editorial. The station at the first of the severe weather coverage broke away entirely from the game...but then eventually, after a lot of phoned in complaints, went to a split screen. Complaints like this are nothing new, tv stations face this every time severe weather threatens. What the public needs to know is the stations are here to inform FIRST and fill the rest with entertainment. Even with the split screen last night you couldn't see the radar OR the program they had in the lower half really good.

18 Comments:

At 4:10 PM, October 25, 2010, Anonymous Anonymous said...

That was overkill...

 
At 4:16 PM, October 25, 2010, Anonymous Anonymous said...

o yea tornadoes blowing through someones backyard is overkill. set your priorities.

 
At 4:35 PM, October 25, 2010, Anonymous Anonymous said...

The coverage was overkill..repeat repeat repeat repeat..and guess what!! there were no tornadoes on the ground..3 and 6 provided the same info in the ticker!! that's how you cover storms the right way..not staying on-air for over an hour.

 
At 5:14 PM, October 25, 2010, Anonymous Anonymous said...

Overkill would be an understatment...cutting in every few minutes with an update would've been one thing...but this went on and on and on....it was like "let's see how much of our weather-graphics workstation capabilities we can show off"... it was to the point of being ridiculous. Sure...informing viewers of impending storms is a good idea... but this was insane.

And the killer is ...they did it again the following night with both Stormtracker Steve-O and Barak. Again...we understand bad weather and tornados...but crap..it went on and on. Too much technology ...not enough sense.

 
At 5:22 PM, October 25, 2010, Anonymous Anonymous said...

And I wonder where folks in east texas turned too for their weather coverage because 3 and 6 didn't have anything...Ah that's right channel 12. Some people want to know if a twister is headed towards them.

 
At 5:30 PM, October 25, 2010, Anonymous Anonymous said...

There's a big tornado headed to your house..do you 1)stand around the tv listening to StormTracker Steve or are you 2) seeking shelter? You don't have to know the storm is producing hail and other useless information..all you have to know is that the storm is headed to your way and is tornadic...that's what a ticker is for!!!!!

 
At 6:12 PM, October 25, 2010, Anonymous Anonymous said...

What if hasn't hit your house yet but you might be in the track of it?!? what would you be more interested in at that moment, the big football game on tv OR the storm that's headed towards the town you're in. There's more to life than football.

 
At 8:13 PM, October 25, 2010, Anonymous Anonymous said...

What's the point if its headed your way!! The powers either out or the cable's out!! geez.. let the others viewers watch the BIGGEST game of the season!!! Also, it would be different if east Texas didn't already have a CBS station in Tyler!!

 
At 8:15 PM, October 25, 2010, Anonymous Anonymous said...

And actually, I'd still be worried about the game as well and apparently so were other viewers since police officers had to escort viewers from the studio grounds!

 
At 9:23 PM, October 25, 2010, Anonymous Anonymous said...

To 5:22 PM, October 25, 2010 Poster: East Texas Viewers were probably tuning in to any of the number of stations in Tyler-Longview, TX where the actual storm was taking place as that was their local TV news. KSLA is 60+ miles east of Longview.

Anyone who saw the 60+ minutes of babbling Barak during the interruption would say this weather bulletin was "overblown". KSLA has a brand new set they've just started using in HD and weather radar toys they like to show off as much as possible to the point of overkill. They used terrible judgement for the sake of weather-warning hype. Yes it's important to issue storm / tornado warnings but let's use some judgement and balance the choice to interrupt programming. If the national weather service updates a warning... then by all means interrupt...but to go on ad nauseum and I mean it was nauseating to see and hear this train-wreck of a weather warning.

 
At 9:45 PM, October 25, 2010, Anonymous Anonymous said...

I also agree that it was overkill but to me the funniest part is that KSLA is so serious about the weather yet it bills it's # 1 weather person as "Stormtracker Steve". Yep, that just says trust. I laugh every time he comes on the air lol

 
At 12:26 AM, October 26, 2010, Anonymous Anonymous said...

The general manager still doesn't get that people are mad that they cut-in!! Viewers are mad because he stayed on and had no new info...he just said the same thing over and over...also, the "apology" of his probably only made the situation worse.

 
At 9:04 AM, October 26, 2010, Anonymous Anonymous said...

I think the KSLA management is pretty clue-less about their viewership's interests. And it's apparent that the GM, James Smith suffers from an acute case of hubris given his condescending editorial. A little more "...hey sometimes we screw up..." and less "...we're here to protect you, 'cuz we know better than you.." commentary would've been better received. But hey..mediafolks have a hard time coming off their "we know better" self-image. That's apparent from the tone of this editorial. BTW...I think they took off the comments section..you have to log in to see what viewer's reactions have been.

 
At 9:44 AM, October 26, 2010, Anonymous Anonymous said...

Ok. KSLA has 12.1, 12.2 for 24/7 weather, and 12.3. Why couldn't the continuous coverage been put on 12.2 ?

 
At 11:24 AM, October 26, 2010, Anonymous Anonymous said...

Y'all, let's get over it..I'm mad about the game, too but that's what they are going to do..and I actually would have liked 3 and 6 to break in a little more, 12 a lot less.

 
At 12:44 PM, October 26, 2010, Anonymous Anonymous said...

Makes me wonder how many have complained to the FCC. If any did I bet they were told fast that a stations license states it must work in the public's interest and something tells that doesn't include football.

 
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At 6:30 AM, November 02, 2010, Anonymous nicksaban said...

what shocked me most is that Les Yards didn't get a 'do-over' because KSLA screwed up and end up with LSU winning on some BS fluke. Guess that deal with the devil fell thru.

 

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