The CW is Coming to NWA

Source: KHBS/KHOG 40/29 is bringing the new CW network to Northwest Arkansas and River Valley households. The network will be broadcast on the digital feeds of KHBS & KHOG, beginning April 28, 2008.

“Our new 24/7 CW program service allows us to expand on the opportunities to serve our community with a broader range of programming, including content targeting younger audiences,” said Jim Prestwood, President and General Manager of KHBS/KHOG. “We also see this as a great opportunity to expand the 40/29 news brand.”

"We want to emphasize to our viewers that we are adding this channel to our broadcast capabilities," he added. "There are no changes in 40/29's affiliation with ABC, our placement on cable or our programming schedule. The advances in digital television allow us to add this to our broadcast feed."

"The Ft. Smith CW affiliation with KHBS/KHOG is emblematic of The CW’s tremendous success with DTV multicast partnerships covering almost 80 markets across the country,” said Russell H. Myerson, Executive Vice President and General Manager, The CW PLUS, the network’s programming arm that services the 100+ DMAs.