The CW is Coming to NWA
Source: KHBS/KHOG 40/29 is bringing the new CW network to Northwest Arkansas and River Valley households. The network will be broadcast on the digital feeds of KHBS & KHOG, beginning April 28, 2008.
“Our new 24/7 CW program service allows us to expand on the opportunities to serve our community with a broader range of programming, including content targeting younger audiences,” said Jim Prestwood, President and General Manager of KHBS/KHOG. “We also see this as a great opportunity to expand the 40/29 news brand.”
"We want to emphasize to our viewers that we are adding this channel to our broadcast capabilities," he added. "There are no changes in 40/29's affiliation with ABC, our placement on cable or our programming schedule. The advances in digital television allow us to add this to our broadcast feed."
"The Ft. Smith CW affiliation with KHBS/KHOG is emblematic of The CW’s tremendous success with DTV multicast partnerships covering almost 80 markets across the country,” said Russell H. Myerson, Executive Vice President and General Manager, The CW PLUS, the network’s programming arm that services the 100+ DMAs.
posted by ATN @ 9:36 AM
14 comments
14 Comments:
Wonderful...may it have as much success as CW Arkansas!
What's the big deal? The CW is already available in Fort Smith and NW AR. 40/29 is just adding a low rated station to thier management. On Cox Cable in FS, it's channel 22. Your cable lineup may vary.
The CW was off the air in the market for most of last season, so its a reasonably big deal for it to finally find a permanent home.
"reasonably big deal"?
Who are you kidding?
It's nothing more than a place for 40/29 to give their advertisers frequency and added value. Even with a permanent home (on a 2nd digital channel)NO ONE WATCHES.
You might want to take a look at the national ratings trends for the CW before you make an idiotic statement like that. It has a growth pattern that looks much stronger that Fox did when it was at this stage of its development.
I have nothing to do with 40/29, but it was a reasonable business move on their part.
The one thing that does surprise me is how long it is taking the market to catch up with the rest of the world in terms of multicasting. In many markets much smaller than Fort Smith/NWA stations are already running three channels using digital tier.
I think you people at CW need to do some work on your broadcastin quality LR before you branch out.
They could have done this a kong time ago but they never could come to an agreement with Cox.
Be prepared for 40/29 to do a 9o'clock newscast or even a 7am to 9am newscast...this is what several stations do around the country!
40/29 is way too short staffed, even when they have a full crew! If they start a CW show, expect a sweatshop to begin!
They need to improve what they already have. That use to be the best produced show but the quality has gone down in a big way both with talent and production.
They were not even on the air the majority of the storm the other night. I know they must have had electric problems like a lot of people in town but where was their generator.
HO HUMM
Why do we need another ho hum CW?
The one thing that does surprise me is how long it is taking the market to catch up with the rest of the world in terms of multicasting. In many markets much smaller than Fort Smith/NWA stations are already running three channels using digital tier.
And the resolution (picture) looks like crap and will until they transmit on one channel only. Take a look at stations like; KARK-DT, KLRT-DT for the best resolution possible.
Emblematic? Who wrote this?
Post a Comment
<< Home