Monday, January 29, 2007

KNWA Tops at 10pm

Source: Northwest Arkansas Business Journal KNWA was the leader during the 10 p.m. newscast in Northwest Arkansas for the month of November, according to data compiled by Nielsen Media Research.

KHBS+ (the ABC affiliate which includes KHBS, Channel 40 in Fort Smith, and KHOG, Channel 29 in Fayetteville) had a 6.6 rating at 10 p.m. for Washington, Benton and Madison counties combined, or the Northwest Arkansas market.

NBC affiliate KNWA had an 8 rating during the same time slot, up from a 5.5 rating in May. KFSM, Channel 5 had a 6 rating.

KHBS+ was the winner during the earlier evening time slots in Northwest Arkansas.

101 Comments:

At 9:36 PM, January 29, 2007, Anonymous Anonymous said...

And let the infighting on this board begin...

 
At 9:50 PM, January 29, 2007, Anonymous Anonymous said...

no doubt. i'm sure it will start with something like 'it doesn't matter unless you include the river valley.'

 
At 1:32 AM, January 30, 2007, Anonymous Anonymous said...

I live in Little Rock but I have noticed that KNWA is making some waves in Northwest Arkansas. They have been all over the internet ragging on Broyles. Is that the reason they are number one? Maybe the other stations should jump on the anti-broyles bandwagon

 
At 6:17 AM, January 30, 2007, Anonymous Anonymous said...

to their credit - they are actually getting their act together.

 
At 8:48 AM, January 30, 2007, Anonymous Anonymous said...

Keep drinking the kool-aid

 
At 8:51 AM, January 30, 2007, Anonymous Anonymous said...

I heard they didn't subscribe to Nielsen...is that true?

 
At 9:10 AM, January 30, 2007, Anonymous Anonymous said...

The logic is a bit retarded. You can't leave out part of the market to make yourself #1. It would be like a Little Rock tv station going ... hey guess what we are #1 in Conway! Thats fine and dandy... but what about the rest of the area?

Its very much like a presidential election. KNWA saying hey we are #1 in Northwest Arkansas is like John Kerry saying hey I won California and New York!!! Too bad he didn't win the rest of the country to actually win the election... but hey he won the important states, right?

 
At 10:07 AM, January 30, 2007, Anonymous Anonymous said...

When you take KFSM's 6 rating in those two counties and add it to their huge win in the rest of the counties, they dominate the market.

It is a three-way race in NWA which plays right into KFSM's hands.

 
At 10:13 AM, January 30, 2007, Anonymous Anonymous said...

Those of you who are trivializing this as a "Kerry wins California" or "#1 in Conway" obviously don't know much about business and the market.
The reason it is important to win in NWA is because the major advertising dollars are attracted to that end of the DMA.
Ft. Smith is contracting economically while NWA is booming.
A good example is if the majority of the cars sold are in Washington and Benton Counties...then the dealer groups are going to want to spend their money there.
The ad agencies then want to know who reaches that market.
That is why the Business Journal reports this.

 
At 10:17 AM, January 30, 2007, Anonymous Anonymous said...

I guess Wal*Mart shouldn't have a store in Fort Smith then and only concentrate their business in NWA.

 
At 10:23 AM, January 30, 2007, Anonymous Anonymous said...

Ok then, let's talk just NWA. The fact is that KNWA was competive ONLY at 10 p.m. At 5 p.m. and 6 p.m., 40/29 and KFSM both trounced them by more than 3 to 1 in Washington and Benton Counties. And you don't even want to know about mornings.

So based on your argument, 40/29 and KFSM will also dominate ad revenue in NWA.

 
At 10:27 AM, January 30, 2007, Anonymous Anonymous said...

On the car argument... a lot of people in the river valley would drive to NWA to buy a car or shop at the mall, etc. Those NWA business can attract river valley consumers much easier on KFSM or KHBS. Seems like more bang for the buck to me.

 
At 10:44 AM, January 30, 2007, Anonymous Anonymous said...

The numbers have been out forever. The business journal just got around to writing their quarterly pro-KNWA report.

 
At 11:26 AM, January 30, 2007, Anonymous Anonymous said...

Yes, Nexstar doesnt subscribe to Nielson or AP

 
At 12:00 PM, January 30, 2007, Anonymous Anonymous said...

So if Nexstar doesn't subscribe...how can they report this accurately?

 
At 12:57 PM, January 30, 2007, Anonymous Anonymous said...

Just because Nexstar doesn't subscribe to Nielsen - doesn't mean KNWA or Fox 24 or any Nexstar station for that matter won't show up in the diaries and ultimately in the ratings book.

Nexstar stations just don't get their hands on the physical book is all.

 
At 1:25 PM, January 30, 2007, Anonymous Anonymous said...

Anyone analyzing the November book will see the team at KFSM dominated the local ratings. It's a testiment to the dedicated staff who worked tremendously to impress upon their new owners. KFSM is western Arkansas and easter Oklahoma's source for news!!!!
No discussion needed.

 
At 1:32 PM, January 30, 2007, Anonymous Anonymous said...

oh shut up.

 
At 1:35 PM, January 30, 2007, Anonymous Anonymous said...

haha... yeah how about the team at KSFM is a bunch of egotistical morons who inherited a good staton.

 
At 1:36 PM, January 30, 2007, Anonymous Anonymous said...

my bad. KFSM.

 
At 2:02 PM, January 30, 2007, Anonymous Anonymous said...

Actually, KFSM was #2 in the market a few years ago. The current team kicked your butts fair and square.

 
At 3:13 PM, January 30, 2007, Anonymous Anonymous said...

You still haven't answered my question. If Nexstar DOESN'T subscribe to Nielsen ratings, how do they know their TRUE, actual rating???? If they don't know REALLY, how can they report it?

Signed,
A 40/29 person

 
At 3:23 PM, January 30, 2007, Anonymous Anonymous said...

when did they report the numbers? i never saw that

 
At 3:55 PM, January 30, 2007, Anonymous Anonymous said...

They were reported back in December. KFSM was #1 in Households and Persons 25-54, 40/29 was a close second and KNWA was at the bottom of the stack. Fox barely showed.

 
At 7:28 PM, January 30, 2007, Anonymous Anonymous said...

They don't care about the actual number. That is not how they sell their station. I can promise you that if you go back and look at past prints of the Business Journal that they are not KNWA fans. Someone told me that and I said yea right so I went back and researched. Other than the first article about their call letter change and focus, the journal was anything but optimistic about KNWA. At the end of the day KFSM is #1 in combo of both markets. Yes I said both markets combined. It's a hyphnated market which means two individuals added up for one. Anyone who can read knows KFSM dominates in south followed by KHBS and then KNWA. Up north it's close enough that all three can claim a win at something. The thing to keep in mind is that the market continues to grow in the north and shrink in the south. The race is very tight for the future and it will all depend on how every station positions itself for the future not just FEB or MAY.

 
At 8:38 PM, January 30, 2007, Anonymous Anonymous said...

3:13 PM, January 30, 2007:

There are ways of getting the numbers besides getting the book. They just have to wait a long time until they can get them from an advertiser or catch a story in the biz journals.

 
At 1:59 AM, January 31, 2007, Anonymous Anonymous said...

KFSM sucks...their reporters are weak, their photographers are weaker, and darren bobb is...well, he's darren bobb...nuff said...watching their newscast is like watching paint dry, but a little less exciting

 
At 7:55 AM, January 31, 2007, Anonymous Anonymous said...

Anybody can infer whatever they want by scrutinizing demographics, regions, etc. -- so why in the hell do we care about the numbers at all?

 
At 10:31 AM, January 31, 2007, Anonymous Anonymous said...

if kfsm sucks then what does that say about 40/29 and knwa?? who's #1??

 
At 10:52 AM, January 31, 2007, Anonymous Anonymous said...

I tend to agree....KFSM news isn't GREAT....but they do have some good reporters and I have to admit, the hottest weather team!

 
At 11:13 AM, January 31, 2007, Anonymous Anonymous said...

Has anyone seen my teeth??

Love,
Craig

 
At 1:32 PM, January 31, 2007, Anonymous Anonymous said...

Anonymous said...
All I know is Garret Lewis looks hot as hell on their polar plunge page.

6:13 PM, January 30, 2007

You should have seen both of the Ashley's when they did the polar plunge for Channel 5.

 
At 5:48 PM, January 31, 2007, Anonymous Anonymous said...

one time I saw the photographer team at KFSM pull a schoolbus full of children out of a ravine. My source is the Arkansas Mule Quarterly.

 
At 7:31 PM, January 31, 2007, Anonymous Anonymous said...

I agree Ashley Beck is hottest anchor chick in this market.

 
At 8:33 PM, January 31, 2007, Anonymous Anonymous said...

The only reason KFSM's ratings are as high as they are is because many people pick them up with an antenna and don't have a choice. Their entire news is a joke. They need to send all the writers back to English class. Bridget needs to stop saying "yeah"--and I agree, this Darren guy is an eye sore. All starts with unethical management there and trickles on down with their bad decisions.

 
At 12:37 AM, February 01, 2007, Anonymous Anonymous said...

I wonder how the AM ratings in Fort Smith-Fayetteville are. Does anyone know?

 
At 1:06 AM, February 01, 2007, Anonymous Anonymous said...

Morning shows are great!! I enjoy watching the Today show! Ohhhh... you mean that crap that comes on BEFORE the morning show!? Why would anyone care about that? I get my local weather during the today show!

 
At 1:06 AM, February 01, 2007, Anonymous Anonymous said...

Is there always this much fighting going on between tv stations? its only the news. its not like any like myself cares. Except that i really don't like the "new fox 24" thats a joke in itself. By the way thanks for all the hard work you all do.

 
At 1:50 AM, February 01, 2007, Anonymous Anonymous said...

A few good anchors and reporters work at KNWA but the sports team is the reason they have high ratings

 
At 8:46 AM, February 01, 2007, Anonymous Anonymous said...

Thank God I live in Central Arkansas instead of NWA. NWA is becoming some wierd extension of the Midwest. Add in the regions huge ego and about the only thing it has going for it is the natural beauty but the sprawl is hacking away at that.

That being said if I was putting ads out to reach the people of the region I would focus on areas of growth in Washington and Benton counties. Want to get the reach where the most rooftops are.

 
At 8:52 PM, February 01, 2007, Anonymous Anonymous said...

Morning show ratings:

KFSM = Lots of viewers
KHOG = Half as many viewers as KFSM
KNWA = No viewers

It's that simple.

 
At 9:10 AM, February 02, 2007, Anonymous Anonymous said...

I don't think KFSM makes "bad" management decisions. They have hired GOOD people. For example, Sara Lasure, Garrett Lewis, Ashley Ketz, Brad Flickenger and Ashley Beck. Now, if they could get the rest in order...that would be good!

 
At 9:30 AM, February 02, 2007, Anonymous Anonymous said...

KFSM's new broadcast tower is in Washington County? Bye-bye river valley viewers. Hello NWA.

 
At 10:12 AM, February 02, 2007, Anonymous Anonymous said...

Uh, might want to recheck your facts. KFSM has the strongest digital signal in the market. People have been watching it on cable and over the air from Missouri to Mena for over a year. Their digital pattern is twice the size of their analog.

Why don't you stop hoping for KFSM to make a mistake and just start doing something right on your own?

 
At 10:23 AM, February 02, 2007, Anonymous Anonymous said...

KNWA has the OLDEST anchors in the business... my goodness those two ought to be on the nursing home channel !

 
At 10:55 AM, February 02, 2007, Anonymous Anonymous said...

Ok, I don't work at KNWA but that one makes no sense to me.

 
At 1:58 PM, February 02, 2007, Anonymous Anonymous said...

You tell me, I only work here.

 
At 2:25 PM, February 02, 2007, Anonymous Anonymous said...

The KNWA anchors aren't old!! Get your eyes checked.

Compare Neile & Matt to Bridget - who looks in her early 40s... Craig who looks 102... Darren -- an easy 45... Leslie -- who looks younger than she actually is!

And all the morning shows are full of young people all around...

 
At 6:35 PM, February 02, 2007, Anonymous Anonymous said...

it's not screen door on a battleship, it's screen door on a submarine!!

 
At 6:40 PM, February 02, 2007, Anonymous Anonymous said...

Compare Neile & Matt to Bridget - who looks in her early 40s...

you mean 1940's????

 
At 7:46 PM, February 02, 2007, Anonymous Anonymous said...

i wonder if older more experienced people were on the local morning shows...

 
At 7:47 PM, February 02, 2007, Anonymous Anonymous said...

if the ratings would be better for them.

 
At 1:23 AM, February 03, 2007, Anonymous Anonymous said...

bridget is hot. don't even go there? she has the biggest heart, best talent, and the most professional attitude of ANY anchor in this market.
and so what if they look older (which bridget does not) at least someone around here has some experience. that's what you simply call seasoning, not old age. BRIDGET IS THE BOMB! and that's that get off her back.

 
At 7:49 AM, February 03, 2007, Anonymous Anonymous said...

nice to see bridget reads this blog, too!

 
At 10:32 PM, February 03, 2007, Anonymous Anonymous said...

I for one am glad the "winter storm" nonsense is over with. It was beyond stupid from the beginning.

 
At 8:54 AM, February 04, 2007, Anonymous Anonymous said...

one quick question, is there a place you can view the local nielsen ratings online for free? i know they are posted here, but was wondering if there was another site.

 
At 5:06 PM, February 04, 2007, Anonymous Anonymous said...

No, you can't view Nielsen ratings for free. Television stations spend thousands upon thousands of dollars to subscribe to them, which is why they aren't freely available.

 
At 7:25 PM, February 04, 2007, Anonymous Anonymous said...

TV stations spend thousands...except for KARK, KNWA and other Nexstar stations. They steal them for free.

 
At 8:31 AM, February 05, 2007, Anonymous Anonymous said...

But if and when they get caught, they get sued by Nielsen.

 
At 9:16 AM, February 05, 2007, Anonymous Anonymous said...

That male anchor on KWNA must be getting eating tips from Andy Pearosn... I bet even his double chin is under contract !!!

 
At 9:18 AM, February 05, 2007, Anonymous Anonymous said...

Bridget is the bomb? Okay... if you are trying to attract the senior market, okay....

 
At 11:02 AM, February 05, 2007, Anonymous Anonymous said...

If you look at other markets, especially big markets, like top 20...all their evening anchors are in their 40's. There's nothing wrong with that. Craig and Donna are both older than Bridget and people watch them too! Get over the Senior Citizen thing!

 
At 11:13 AM, February 05, 2007, Anonymous Anonymous said...

I hear that Depends and DentureGrip will be the show sponsors for 2007

 
At 4:51 PM, February 05, 2007, Anonymous Anonymous said...

Ok - check your glasses. KNWA anchor doesn't have a double chin. You are thinking of KFSM and Darren Bob.

 
At 7:46 PM, February 05, 2007, Anonymous Anonymous said...

I was wondering what that person meant. Last time I saw Matt Turner he was in good shape

 
At 1:41 AM, February 06, 2007, Anonymous Anonymous said...

Rank the anchors in NWA

Matt- Hot
Leslie- Hot
Neile- Hot
Donna- Motherly
Craig- Dirty Old Man
Darren- Turkey Neck
Brigdet- Pretty Lady

 
At 1:51 AM, February 06, 2007, Anonymous Anonymous said...

Darren Bobb is the hottest anchor in the market! His neck is sooooo sexy

 
At 8:34 AM, February 06, 2007, Anonymous Anonymous said...

Garrett Lewis is THE hottest thing in NWA!

 
At 8:54 AM, February 06, 2007, Anonymous Anonymous said...

Matt- Hot
Leslie- Hot
Neile- Hot
Donna- Motherly
Craig- Dirty Old Man
Darren- Turkey Neck
Brigdet- Pretty Lady

More like:
Matt-OK
Leslie-PRETTY
Donna-Motherly is a good word
Craig-ditto
Darren-agree,but he's a decent anchor
Bridget-Pretty
Neile-HOT? NOT!
Garrett-DEFINATELY HOT!
Dan Skoff-HOT!

 
At 1:37 AM, February 07, 2007, Anonymous Anonymous said...

I work for the competition and I love that Neilie works at KNWA. It helps our ratings!

 
At 1:58 AM, February 07, 2007, Anonymous Anonymous said...

She does a good job. Neile and Matt make a great team. Just look at the numbers for NWA at 10!

 
At 8:36 AM, February 07, 2007, Anonymous Anonymous said...

you HAVE to look at the NWA numbers only to see KNWA because you can't even pick them up in the river valley!!!!! I know dozens of river valley residents very hacked off they can't watch NBC (not because they can't watch KNWA news)

 
At 9:36 AM, February 07, 2007, Anonymous Anonymous said...

I will tell you this Fort Smith should get our own NBC station and show the people in NWA their not better than us.We should have our own newscasts that only covers the River Valley.Thats my opinion

 
At 10:47 AM, February 07, 2007, Anonymous Anonymous said...

KNWA's numbers at 10 haven't changed year to year. The current anchors get exactly what the last ones got.

 
At 11:17 PM, February 07, 2007, Anonymous Anonymous said...

I will tell you this Fort Smith should get our own NBC station and show the people in NWA their not better than us.We should have our own newscasts that only covers the River Valley.Thats my opinion

You're welcome to it. I hope you enjoy stabbings and shootings and robberies and domestic abuse and drug arrests monopolizing your newscasts, 'cause that's all that ever happens in the River Valley. I'm so glad that I have a NWA-focused news broadcast here so I don't have to be depressed with all the crap in Ft. Smith.

Oh, and it's 'they're', not 'their'. I guess we are better than you, after all.

 
At 3:17 AM, February 08, 2007, Anonymous Anonymous said...

On the same token, I would say that a NWA-only orientated station would work....

...but people in NWA have much better things to do than to watch the news.

 
At 5:54 AM, February 08, 2007, Anonymous Anonymous said...

I wonder if 40/29 or KNWA or going to ever add noon news or weekend morning news.Channel 5 needs some competiton then.I'm not really a fan of channel 5,that is why I say that.

 
At 9:04 AM, February 08, 2007, Anonymous Anonymous said...

"I hope you enjoy stabbings and shootings and robberies and domestic abuse and drug arrests monopolizing your newscasts, 'cause that's all that ever happens in the River Valley."

What an egregious claim...great stereotype, you have a lot of credibility I'm sure....

 
At 9:29 AM, February 08, 2007, Anonymous Anonymous said...

Yeah, because there is never any violence in NWA! Good thing there are no militia groups with machine guns up there, or crazy prison escapees leading cops on high speed chases, or cops shooting mentally disabled guys, or unsolved college coed murders, or 10 year girls being raped and murdered, or... etc. etc. etc.

 
At 1:56 AM, February 09, 2007, Anonymous Anonymous said...

KHOG is number one, I don't care what the ratings say. Craig Cannon should be anchoring in a much larger market. He is a brilliant human being.

 
At 1:42 AM, February 11, 2007, Anonymous Anonymous said...

Bridget (Bonds) Schultz is my favorite anchor, I think she looks good and she is very professional compared to Craig Cannon and Leslee Wright making themselves look absolutely goofy with some of the comments they make on air and embarrass themselves, I feel sorry for Drew Michaels. Donna Bragg would rank second she is reliable.

I think the hottest newsperson is Sara Lasure, she needs to replace that Jared Broyles on the weekend news. I really don't understand why people who aren't as talented as her are anchors like the Ashleys and Jared. Tara Campbell is also moving up the list she is cute.

 
At 1:07 PM, February 11, 2007, Anonymous Anonymous said...

Jared is the best anchor in the market. He reads very clearly, has a great sense of humor, and is a true professional. We'll be lucky if he stay here, because he'll probably get picked up by a bigger market soon.

 
At 2:55 PM, February 11, 2007, Anonymous Anonymous said...

Thank you Jared for your opinion....

 
At 6:45 PM, February 11, 2007, Anonymous Anonymous said...

jared looks like he's 15.

 
At 10:18 AM, February 12, 2007, Anonymous Anonymous said...

Garrett Lewis is THE hottest thing in NWA!

8:34 AM, February 06, 2007

Guess the new guys at KFSM are all falling for Garrett. Or at least he thinks they are

 
At 12:57 AM, February 13, 2007, Anonymous Anonymous said...

jared broyles something about him just bothers me, so I watch the lovely tiffany stewart on weekends, unless sara lasure is anchoring on 5, she is intriging.

 
At 11:45 AM, February 13, 2007, Anonymous Anonymous said...

Actually, GARRETT LEWIS and DAN SKOFF are the hottest in NWA!!!!

 
At 2:13 PM, February 13, 2007, Anonymous Anonymous said...

I talked to a girl last night who said she is close friends with a former girlfriend of Jared Broyles. She said he is completely full of himself and thinks he IS the best anchor in the market. She also said he thought he was going to get the co-anchor job alongside Bridget and that he is quite upset that Darren Bob got it over him. He apparently is interested in leaving but is having problems finding anyone interested in him. She also went on to say that she knew some of his co workers and that they all hate him and will be happy to see him gone.

 
At 3:13 PM, February 13, 2007, Anonymous Anonymous said...

The first part probably is true, but the co-workers do like him. He gets along well with others.

 
At 3:37 AM, February 14, 2007, Anonymous Anonymous said...

I believe that post about Broyles except he had a girlfriend?

Lasure > Broyles

 
At 10:02 AM, February 16, 2007, Anonymous Anonymous said...

The above thought of Broyles are completely false and far from the truth. I know him personally and he's genuine and doesn't consider himself the best, nor does he hate Daren Bobb.

This blog is full of rumors and false accuisations. Find something better to do that spread filth.

 
At 11:35 AM, February 16, 2007, Anonymous Anonymous said...

I agree this board is full of just a bunch of bunk for the most part. The only thing that is the truth is that Sara Lasure is #1, that chick is awesome, marry me Sara!

 
At 5:08 PM, February 16, 2007, Anonymous Anonymous said...

are you blind??? or maybe drunk??

 
At 6:18 PM, February 16, 2007, Anonymous Anonymous said...

No, why you say that?

 
At 5:25 PM, February 20, 2007, Anonymous Anonymous said...

Because no reporters for 5 are worth a crap. She is a really cool chick though

 
At 10:09 AM, February 21, 2007, Anonymous Anonymous said...

if you like dudes

 
At 11:51 AM, February 21, 2007, Anonymous Anonymous said...

Dude? I don't know what you are watching, she is cute.

 
At 12:12 PM, February 21, 2007, Anonymous Anonymous said...

so is my dog

 
At 2:24 PM, February 21, 2007, Anonymous Anonymous said...

Speaking of dogs, Craig Cannon looks like a pug that ate too much Orajel

 
At 2:12 PM, February 22, 2007, Blogger Dustin said...

Channel 5 and 40/29 have because number 1 and 2 in my family

 
At 8:19 AM, February 25, 2007, Anonymous Anonymous said...

man that tiffany stewart is hot! i'd hit it.

 

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