KTHV Heads the Pack in the AM and at 10pm; KATV Dominates Early Evenings
Arkansas Business.com has the ratings numbers from the Novemeber 2005 book. Below is a portion of that article:
> At 5 p.m., KTHV was hoping the addition of “Ellen” would cut into KATV’s “Oprah” lead-in audience, but a 1.5 rating and 4.9 share for DeGeneres barely competed with Winfrey’s 8 rating and 26 share at 4 p.m. The result is KATV’s dominating 13.6 rating and 31 share, compared with third-place KTHV’s 5.6 rating and 12.9 share. Second-place KARK recorded a 7.6 rating and 17.6 share.
> At 6 p.m. it’s more of the same for KATV, which drew a 15.5 rating and 29 share. KTHV overtook KARK for second place with an 8.2 rating and 15.5 share, compared with Channel 4’s 6.4 rating and 12.1 share.
> At 10 p.m., KTHV and KATV are nearly deadlocked, with Channel 11 holding an 11.5 rating and a 24.9 share and Channel 7 registering an 11 rating and 24.8 share. Channel 4 pulled in a 6.7 rating and a 14.8 share.
> KLRT-TV, Channel 16’s “Fox News at Nine” again showed improvement in comparison with this time last year, posting a 3.4 rating and a 6.3 share. Fox held just a 4.0 share in the November 2004 Nielsen ratings.
And KTHV is still holding on to the top spot in the 5am and 6am time slots.